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1. Se Sokolem do života
We do care, we do act
#sokolcares
IDEA

2. We asked them
I do not know that this project exists. I would enroll. (7/10)
I do not trust in it too much.. (2/10)
I would recommend this project. (1/10)
We have info and directly communicate with kindergartens.
The project is successful from our point of view. (2/3)
It is just for the Sokol community only, right?
We do not use it. (1/3)
10 kindergartens and 3 Sokol žups (county) from different parts of Czech republic,
both small and big cities.
INSIGHTS

3. What are our opportunities
Improve communication both inside and out
Increase awareness
Gain more trust

4. How to improve the communication
We need to start with ourselves.
We should educate all the counties about the project.
Create useful promotion materials:
Project promo video - emotions, message
- Physical education is essential for kids
- Project introduction + positive
feedback from teachers and parents
- We do, we care!
Flyer with all important information
STRATEGY

5. Build online community and become
professional advisor
Upgrade project web to informational and community platform SokolKids
Articles about children upbringing, development, movement and psychology
Possibility to ask psychologist for advice about kids and get quickly reply,
communicate through chat
Discussion forum both for teachers and parents
Connect it with social media (FB + Instagram) #sokolcares
STRATEGY

6. Promotion
Online:
Paid search, social media promotion and RTB
- Targeting on kindergarten teachers, parent with kids till 6 years
Influencers (active teachers, mothers) #sokolcares
Offline:
Add website promotion flyer to kindergarten packages
Word of mouth

7. Media partners provides big potential
Czech TV collaboration
- UčíTelka - add kindergarten exercise part
- Send one of program creators as a host to TV shows
(Dobré ráno, Sama toma)
Czech Radio
- Theme of the day
(Small kids and movement development)
Deník Daily
- Thematic article

8. Timeline and budget
April May June July August
Czech TV
UčíTelka
Create promo
video
Create project
flyer
Czech TV
show hosting
Czech Radio
Theme of the Day
Influencers
Social media promotion
PPC
RTB
Creating website content
Sokol
employees
education
Project
promotion by
Sokol empl.
Sokol employees communication
Project flyer (print)
Project flyer (design)
Promo video
Website content creation
(during campaign)
Website content creation
(year after campaign)
Collaboration with psych. advisors
Forum subpage creation
Social media management (FB+IG)
Social media promotion (FB+IG)
Influencers
PPC
RTB
Czech TV UčiTelka
Czech TV show hosting
Czech Radio Theme of the day
Print collaboration
TOTAL
0
20 000
5 000
50 000
100 000
200 000
100 000
30 000
45 000
50 000
50 000
50 000
100 000
0
0
0
0
800 000 CZK
Budget CZK

9. Summary
Our message
We do care, we do act
Strategy
Educate Sokol employees
and support them with
useful materials.
Insight 1
Teachers and Mayors do not
know about the project, but
most of them see no reason
why not to enroll.
Insight 2
Some of them have a little
problem with trust.
Insight 3
Sokol employees who are
well informed about the
project are successful in
kindergarten acquisitions.
Strategy
Create strong community and
become advisor for teachers
and parents.
Strategy
Be visible and collaborate with
partners.