This document provides an overview of AIESEC's national project in Indonesia from 2014-2018 focused on either waste management or healthy lifestyles. The project aims to have a positive social impact by engaging youth and increasing awareness of environmental issues or healthy behaviors. Detailed targets are provided for participant numbers and engagement metrics to be achieved each year at the local and national level. The success of the project is defined through clear visions and measures of decreasing waste or diseases. Strategies include information sessions, competitions, exhibitions and partnerships to influence behavior change. Roles within AIESEC are connected to the three wheels of change: global youth voice, first choice partner, and positive impact.

1. Clarifying the Fundamentals
DO YOU KNOW WHAT YOU’RE
DOING?
OCP national project virtual summit
AIESEC Indonesia
#StartFromYou
@deagendyna

2. What AIESEC is doing?
What defines the success of AIESEC?
Why Project exist?
What defines the success of AIESEC Project?
DO YOU KNOW?

3. WHY PROJECT EXIST
Why iGCDP project exist in the first place

4. 1946-1948:
After The WORLD WAR II
HOW AIESEC WAS ESTABLISHED

5. GIVING POSITIVE IMPACT TO SOCIETY:
PEACE AND FULFILLMENT OF HUMANKIND’s POTENTIAL
WHAT WE STRIVE IN AIESEC

6. WHAT AIESEC IMPACTS TO THE WORLD?

7. HOW WE’RE IMPACTING THE WORLD?

8. We are having iGCDP Projects
THAT’S WHY

9. Now that you understand why Project
exist, How we are supposed to do it?

10. Why should we have National Project
instead of only Local Project?

11. GIVING POSITIVE IMPACT TO SOCIETY:
PEACE AND FULFILLMENT OF HUMANKIND’s POTENTIAL
WHAT WE STRIVE IN AIESEC

12. Does it sound too fluffy for you?

13. Mid-Term Growth Path Long-Term Vision
AIESEC
2010
AIESEC
2015
Engage
All
People Develop
All
People
Direct
Impact to
Society
Role-
Modelling
Peace and
Fulfillment
of
Humankind’s
Potential
Short-Term Objectives

14. That’s WHY we have AIESEC 2015

15. AIESEC 2015
Our Mid-Term Objective

16. Who can describe AIESEC 2015?

17. THREE WHEELS OF CHANGE
Positive
Impact
First-
Choice
Partner
Global
Youth
Voice
Global Youth Voice
Our growing physical and virtual reach makes us the
most credible and diverse global youth voice
First-Choice Partner
We are recognized across sectors as the first-choice partner for
our ability to develop responsible and entrepreneurial leadership
Positive Impact
Our collaborative environment empowers every member
to live a high-quality AIESEC experience, creating a
cross generational positive impact on society

18. GLOBAL YOUTH VOICE: Our growing physical and virtual reach makes us the most
credible and diverse global youth voice
• Your Role is: Ensuring that more and more people hear about our programs and projects (Brand)
FIRST CHOICE PARTNER: We are recognized across sectors as the first-choice
partner for our ability to develop responsible and entrepreneurial leadership
• Your Role is: Ensuring more partnership for our Programs and Projects (Collaboration)
POSITIVE IMPACT: Our collaborative environment empowers every member to live a
high-quality AIESEC experience, creating a cross generational positive impact on society
• Your Role is: Impacting the society through people (Youth Development)
YOUR ROLE

19. MEANWHILE..

20. 1. People don’t hear about our project because it’s not impactful and unique (No Brand)
2. Our project has never been a serious, impactful, and sustainable project thus we don’t have
much partners in project that can make bigger (Limited Collaboration)
3. Our project concept is unclear, not challenging, and badly-managed thus doesn’t give much
learning and development for our interns and members (No Youth Development)
OUR PROJECT SUCKED

21. We change the way we do Our Project
THAT IS WHY

22. HOW SHOULD WE RUN OUR PROJECT?
How to run our Project based on 2015

23. 1. People don’t hear about our project because it’s not impactful and unique (No Brand)
2. Our project has never been a serious, impactful, and sustainable project thus we don’t have much
partners in project that can make bigger (Limited Collaboration)
3. Our project concept is unclear, not challenging, and badly-managed thus doesn’t give much
learning and development for our interns and members (No Youth Development)
HOW WE FIX OUR PROJECT

24. They Say Our Project is Not Serious, Big, or
Sustainable
That’s Why Create A Long Term -
National Project (5 Years)

25. They Say Our Project is Not Impactful
(for society, members, and interns)
And That’s Why We Make It Based on
Social Impact Model

26. They Say Our Project is Badly-Managed
(for society, members, and interns)
That’s MC and You Are Here! :D

27. Our National
Projects

28. SOCIAL IMPACT
MODEL
Analyze
current reality
of Indonesia
How we measure
whether we
succeed or not
How we will measure our strategies
Clear outcome we want to
see after project
Description of how the
project works
 Connection of
activities with mission
 Groups involved
 Evaluation
 Costs and Revenues
What should we do, our
strategies
 Short-term results
 Measures the capacity to
implement the plan
 Shows the progress of
activities
1
7
4
2
5
3
7

29. SOCIAL PROBLEM DEFINITION
• Constant Flood
• Constant growing waste pollution in our water (river, sea, etc) in the country
Caused by waste from households:
1. Organic waste
2. Plastic
3. Paper
Environment

30. MISSION
In the next 5 years from (2014 to 2018):
In each city amount of people that will use recycling system will be increased by 50%
Waste (organic, plastic, paper) in each city decreasing by 25%

31. VISION OF SUCCESS
2014 2015 2016 2017 2018
Local
Entities
4 11 15 20 25
Youth
engaged
4 520 18 103 44 540 89 700 170 255
“By the end of sustainable 5 years national project we would like to give positive impact
and change the life of more than 327,118 young people in Indonesia”

32. # info sessions at schools, universities about waste management
-amount of time that is needed to make one trash bin full at school,
universities
- amount of trash submitted for recycling from schools, universities
and other communities
# of schools and communities started to organize constant ‘Thursday,
No-Trash Day’
# of people taking part in competition of Amazing Race
# of people visiting exhibition and workshop
“From Trash to Treasure”
# people visiting website about environment
•info sessions at schools, universities
•cooperation with government, other NGO, companies
•organizing constant “No Trash Day” at schools, other
communities
•competition of Amazing Race
•organizing exhibition and workshop “From Trash to
Treasure”
•create website about environment issue
•organizing promotion of recycling activities
•encouraging people to :
- decrease amount of trash from households
- educate how to make from trash useful things that
you can use further
- put trash on trash bin, give for recycling
Impact strategies Economic indicators
• each year increasing amount of recycling
trash by 10%
• each year decreasing amount of household
trash by 5%
Operating model Organizational and Program indicators

33. TARGET PARTICIPANTS AND ENGAGEMENT IN ONE CITY DURING 2014 - 2018:
2014 2015 2016 2017 2018
Schools & Uni (group
of 5 interns going to 5
schools in a week)
15 20 30 40 50
OC | OCP | Coo | VP 5| 1| 1| 1 5 | 1| 1| 1 6| 1| 1| 1 8| 1| 1| 1 10| 1| 1| 1
International Students 15 20 30 40 50
Buddies 15 20 30 40 50
Host families* (some
HF take several EPs)
12 15 25 30 40
Students (60 per school) 900 1 200 1 800 2 400 3 000
“Amazing Race ”
participants
30 50 70 100 120
“From Trash to
Treasure”
Participants
150 250 400 500 600
Partners (Institutions,
Companies)
5 7 10 15 20
Media Partners 10 15 30 40 50

34. TARGET PARTICIPANTS AND ENGAGEMENT IN INDONESIA DURING 2014 - 2018:
2014 2015 2016 2017 2018
Local Entities involved 4 11 15 20 25
Schools & Uni (group of 5
interns going to 5 schools
in a week)
60 220 450 800 1 250
OC | OCP | Coo | VP 20| 4| 4| 4 55 | 11| 11| 11 90| 15| 15| 15 160| 20| 20| 20 250| 25| 25| 25
International Students 60 220 450 800 1 250
Buddies 60 220 450 800 1 250
Host families* (some HF
take several EPs)
48 165 375 600 1 000
Students (60 per school) 3 600 13 200 27 000 48 000 75 000
“Amazing Race ”
participants
120 550 1 050 2 000 3 000
“From Trash to
Treasure”
Participants
600 1 000 6 000 10 000 15 000
Partners (Institutions,
Companies)
20 77 150 300 500
Media Partners 40 165 450 800 1 250
Website visitors (1 year) 5 000 30 000 60 000 180 000 400 000

35. TARGET PARTICIPANTS AND ENGAGEMENT IN ONE LOCAL COMMITTEE DURING 2014
1. 1130 youth engaged:
2. 8: OC | OCP | Coo | VP
3. 15 international students (Ra 20, Ma 17, Re 15 -> 85% Ma rate, 90% Re rate) + 60 NPS score
4. 15 buddies
5. 12 host families (with consideration that some HF will take several EPs)
6. 900 students (there is a group of 5 interns going to 5 schools: each day one school, and having two
classes at each school)
7. 30 participants for competition “Amazing Race ” participants (with engagement of partners)
8. 150 participants for Healthy Food Festival
9. 5 Partners (NGOs, Comminutes, Institutions, Companies)
10. 10 Media Partners
* will be measured by submitted yearly report after project realization and Podio data analyzes

36. SOCIAL PROBLEM DEFINITION
Increasing amount of disease:
1. Heart (Number One Cause of Death in Indonesia)
2. Lung
3. Overweight/Nutritional deficiencies (Major Issue)
Caused by:
• Smoking
• Lack of physical activity
• Wrong food consumption
Health and
lifestyle

37. MISSION
In the next 5 years from (2014 to 2018):
In each city amount of people that will live healthy lifestyle increased
for 50 % as well as lung and heart disease won`t be the first reason of death

38. # info sessions at schools, universities about healthy lifestyle
# of students changed their behavior (stopped smoking, start to eat
healthy food, start to do physical activities)
# media complain against smoking (engagement of government)
- organized yearly ‘24 hours against smoking’ event
# of viewers of live stream and recorded video of ‘24 hours against
smoking’ event
- establish evening (after class) exercising class at school
# of people joining evening class of exercising
at school
# of people buying healthy food at school
•info sessions and workshops at schools,
universities
•holding events that helps to increase awareness
of this issue: 24 hours without smoking, Running
Competition, Healthy Food Festival
•cooperation with government, other NGO,
companies
•decreasing amount of youth that is
smoking (specially male)
•increasing amount of people, who:
a) eat proper food
b) do physical activities
Impact strategies Economic indicators
•decreasing level of tobacco smoking for male
from 61 to 30%
•each year increasing amount of people that
start do physical activities by 20%
•each year increasing amount of people that
start to eat healthy food by 20%
Operating model Organizational and Program indicators

39. VISION OF SUCCESS
2014 2015 2016 2017 2018
Local
Entities
4 11 15 20 25
Youth
engaged
5 200 19 293 46 410 92 420 173 825
“By the end of sustainable 5 years national project we would like to give positive impact and change
the life of more than 337,148 young people in Indonesia”

40. TARGET PARTICIPANTS AND ENGAGEMENT IN ONE CITY DURING 2014 - 2018:
2014 2015 2016 2017 2018
Schools & Uni (group of 5 interns
going to 5 schools in a week)
15 20 30 40 50
OC | OCP | Coo | VP 5| 1| 1| 1 5 | 1| 1| 1 6| 1| 1| 1 8| 1| 1| 1 10| 1| 1| 1
International Students 15 20 30 40 50
Buddies 15 20 30 40 50
Host families* (some HF take several
EPs)
12 15 25 30 40
Students (60 per school) 900 1 200 1 800 2 400 3 000
“Run For life” participants 200 400 800 1600 3200
Healthy Food Festival Participants 150 250 400 500 600
Partners (Institutions, Companies) 5 7 10 15 20
Media Partners 10 15 30 40 50
24 hours without smoking
viewers* (for 1 year)
500 1 000 2 500 5 000 7 000

41. TARGET PARTICIPANTS AND ENGAGEMENT IN INDONESIA DURING 2014 - 2018:
2014 2015 2016 2017 2018
Local Entities involved 4 11 15 20 25
Schools & Uni (group of 5
interns going to 5 schools
in a week)
60 220 450 800 1 250
OC | OCP | Coo | VP 20| 4| 4| 4 55 | 11| 11| 11 90| 15| 15| 15 160| 20| 20| 20 250| 25| 25| 25
International Students 60 220 450 800 1 250
Buddies 60 220 450 800 1 250
Host families* (some HF
take several EPs)
48 165 375 600 1 000
Students (60 per school) 3 600 13 200 27 000 48 000 75 000
“Run For life” participants 800 4 400 12 000 32 000 80 000
Healthy Food Festival
Participants
600 1 000 6 000 10 000 15 000
Partners (Institutions,
Companies)
20 77 150 300 500
Media Partners 40 165 450 800 1 250
24 hours without smoking
viewers* (for 1 year)
2 000 11 000 37 500 100 000 175 000

42. TARGET PARTICIPANTS AND ENGAGEMENT IN ONE LOCAL COMMITTEE DURING 2014
1. 1 300 youth engaged:
2. 8: OC | OCP | Coo | VP
3. 15 international students (Ra 20, Ma 17, Re 15 -> 85% Ma rate, 90% Re rate) + 60 NPS score
4. 15 buddies
5. 12 host families (with consideration that some HF will take several EPs)
6. 900 students (there is a group of 5 interns going to 5 schools: each day one school, and having two
classes at each school)
7. 200 participants for competition “Run For life” (with engagement of partners)
8. 150 participants for Healthy Food Festival
9. 5 Partners (NGOs, Comminutes, Institutions, Companies)
10. 10 Media Partners
11. 500 viewers of “24 hours without smoking” event
* will be measured by submitted yearly report after project realization and Podio data analyzes

43. YOUR ROLE

44. THREE WHEELS OF CHANGE
Positive
Impact
First-
Choice
Partner
Global
Youth
Voice
Global Youth Voice
Our growing physical and virtual reach makes us the
most credible and diverse global youth voice
First-Choice Partner
We are recognized across sectors as the first-choice partner for
our ability to develop responsible and entrepreneurial leadership
Positive Impact
Our collaborative environment empowers every member
to live a high-quality AIESEC experience, creating a
cross generational positive impact on society

45. GLOBAL YOUTH VOICE: Our growing physical and virtual reach makes
us the most credible and diverse global youth voice
• Your Role is: Ensuring that more and more people hear about our programs
and projects (Brand)
FIRST CHOICE PARTNER: We are recognized across sectors as the
first-choice partner for our ability to develop responsible and
entrepreneurial leadership
• Your Role is: Ensuring more partnership for our Programs and Projects
(Collaboration)
POSITIVE IMPACT: Our collaborative environment empowers every
member to live a high-quality AIESEC experience, creating a cross
generational positive impact on society
• Your Roles are:
• Ensuring The impact on people/youth (Members and Interns
Development),
• Ensuring the delivery of our Social Impact Model
Remember This?
YOUR ROLE
Positive
Impact
First-
Choice
Partner
Global
Youth
Voice

46. 1. Strategic Supports for National Learnings
through National Partnership
2. Strategic Supports for project sustainability
through Working Capital
3. Project preparation through Initial
Education for OC
4. Supporting the brand of National Project
within AIESEC Network through
International Partnership
5. Ensuring the development of interns
through interns conference and/or Training
for Trainers (interns)
6. Ensuring the brand of the project through
impact showcasing and existence of Local
Media Appearance
7. Ensuring the accountability and delivery of
overall National project through LCs
8. Coordinating with researchers to evaluate
our project impact to our long-term goal
(based on social impact model)
1. Strategic Supports for quality of learning in
local through local partnership
2. Financial Supports for project sustainability
through Working Capital
3. Project preparation through Initial
Education for OC
4. Ensuring the challenges of the experience
(outer journey) and learning of OC
throughout the experience (inner journey)
5. Ensuring quality and timeliness of project
delivery through weekly project tracking
6. Supporting the matching process of National
Project TN through effectiveness of LC to
LC International Partnership
7. Ensuring the brand of the project through
impact showcasing and existence of Local
Media Appearance
8. Ensuring the accountability and delivery of
project to MC
MC Role LC Role
HOW WE COLLABORATE
1. Running the high quality project
management for the events (minimally)
based on the existing Social Impact
Model
2. Ensuring the achievement of targets
based on Social Impact Model
3. Ensuring the punctuality (following the
national timeline) of our TN raising,
TN matching, TN realization
4. Ensuring the challenge of our
programs to our interns (outer journey)
and ensure the learning and
development of each of them (inner
journey)
5. Partnering with reliable speakers,
partners, and organizations to ensure
high quality events (project partnership)
6. Creating reports as the accountability
of project to LC and MC
OC Role