Young Lions Czech Republic 2019 Media category - Team 5

1. Why people are NOT more active in environmental
topics?
#pleasesaveus

2. 01 Insight.
People do NOT feel it is also about them.
People do NOT understand what it is about and it's impact
on their daily life.
Singning of petition is not a barrier.

3. 02 Challenge.
Raising awarness about current problem with dying forest.
Push people to act before it is too late.

4. 03 How spread the message to
mass.
Rasing awareness about dying forests by educating mass through their
curiosity.
At first we quietly let them know there is a problem. Directly in the forest,
where everything takes place.
Then we reach them in public transport because transport becausethey
have time to read.
Claim please, save us .
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5. 04 Solution.
5
No brand, just a lifestory of the tree with QR code to get more info.
In public transport
Simple hanger
leaflets on the rods.
In the forest
Easy and eye
catching instalation.

6. This is EDA.
EDA is 104 years old and was
attacked by bark beetle.
Now he has to be cut down.
But he wants to live.
Do you want to save him?
Get more information.
#pleasesaveus
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7. 05 How make them act.
Based on real emotional stories of people with catastrophical
scenarios to show what happened or might happen in the future
if they do not act today.
We show them the issue on daily life situations they can identify
with.
At the end we ask them to share their story.
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8. 06 Action.
+
INFLUENCERs
• Current: Tomáš Klus etc.
• New: KAMU, Eva Holubová
+
People's stories
„I used to go with my grandma to this forest for mushrooms
picking. During which she was telling me stories from her
childhood. I have very nice memories, I wish I could do the same
with my granddaughter, but the forest is gone.“
Alena K.
Do you want to save other forests?
Now it‘s up to YOU, sign the petition.
#pleasesaveus
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9. 07 Summary.
JULY-OCT SoMe, Infl.,Public
GOAL
INSIGHT
CHALLENGE
STRATEGY
EXECUTION
60 000 signatures
People do NOT feel it is also about them. People do NOT understand what it is about and it's
impact on their daily life. Singning of petition is not a barrier.
Claim: #pleasesaveus. Educate mass through their curiosity. Afterwards through emotional stories
they identify themselves with the issue and push to act.
Installation in the forests.
Hanger leaflets in public transport.
Life stories in SoME made by us, by Influencers and by people.
Raising awarness about dying forests.
Call to action (petition).
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BUDGET
700 000 CZK (350K SoMe, public transportation 200K, Installation 150K, the rest based on
partnership)
JUNE/JULY transport + SoMeJUNE installations