Online strategy for marketing

1. [YOUR COMPANY'S NAME HERE] Editorial Calendar
[YOUR NAME GOES HERE]
[CALENDAR MONTH, YEAR]
Principles of Digital Marketing MAR3111 Full Sail University
EX 01 02 03
06 07 08 09 10
Example 1 Testimonials: Feature customers using our products or talking about our company culture. 34-49, F, Senior
China - GenZ - ACG: ACG fans in China that are looking to gain first-hand information through
companies' official account on Instagram.
China - Manufacture - Owner: Rely on social media platforms as the only channel to promote and
engage with their current and future customers.
China - Food - Influencer: Looking for platforms outside of China to increase fan base and engage with
fans. Prefer platforms that have massive Chinese users.
China - GenY - Netizen: Following celebrities across the world and trying to be informed.
China - OOTD - Influencer: Needs to be inspired by the latest trend in the fashion industry.
15-24, M and F,
cultures like a
35-50, M, lives
previous license
exp
22-40, M and F,
food tour, and fo
24-39, M and F
rely on the
15-35, F, reg
Chinese social
base and con
##
Monday Tuesday
February 2021 Editorial Calendar
employees using our
Interview a Chinese
factory owner that has
successfully expanding
business using
Instagram
WeChat blog post about
how to utilize IGTV and
Reels to produce food
vlogs
F
5 daily post
Community chat
Bilibili community chat
5 daily post
C2: Reply to 5 mentions
software.
Campaigns
C1
C2
C3
C4
C5
C1: Testimonials
Post video of Google
Wednesday Thursday
Campaign Name and Brief Description. D
Campaign
Tan is used for activities apply to all except C2
LinkedIn ads towards
factory owners
Mention Instagram in
influencers vlogs
Tips about how to edit
picture using
Instagram's built-in
filters and recommand
accounts to follow
5 daily post
Sunday

2. [YOUR COMPANY'S NAME HERE] Editorial Calendar
[YOUR NAME GOES HERE]
[CALENDAR MONTH, YEAR]
Principles of Digital Marketing MAR3111 Full Sail University
13 14 15 16 17
20 21 22 23 24
27 28 29 30 ##
Bilibili community chat
5 daily post
Post most liked ACG
related picture of the
week
5 daily post 5 daily post 5 daily post
Ads on biweekely
industry webinar
LinkedIn ads towards
factory owners
Mention Instagram in
influencers vlogs
WeChat blog post about
last week's celebrity
news and what to follow
Tips about how to edit
picture using
Instagram's built-in
filters and recommand
accounts to follow
Interview a Chinese
factory owner that has
successfully expanding
business using
Instagram
WeChat blog post about
how to utilize IGTV and
Reels to produce food
vlogs
Community chat
Promotional email with
registration tutorial
WeChat blog post
introducing the hottest
accounts of the week
Bilibili community chat
Promotional email with
registration tutorial
LinkedIn ads towards
factory owners
Mention Instagram in
influencers vlogs
WeChat blog post about
last week's celebrity
news and what to follow
Tips about how to edit
picture using
Instagram's built-in
filters and recommand
accounts to follow
Interview a Chinese
factory owner that has
successfully expanding
business using
Instagram
WeChat blog post about
how to utilize IGTV and
Reels to produce food
vlogs
Community chat
WeChat blog post
introducing the hottest
accounts of the week
Bilibili community chat
5 daily post
Post most liked ACG
related picture of the
week
5 daily post 5 daily post 5 daily post
5 daily post
Post most liked ACG
related picture of the
week
5 daily post 5 daily post 5 daily post
Ads on biweekely
industry webinar
LinkedIn ads towards
factory owners
Mention Instagram in
influencers vlogs
WeChat blog post about
last week's celebrity
news and what to follow
Tips about how to edit
picture using
Instagram's built-in
filters and recommand
accounts to follow
Interview a Chinese
factory owner that has
successfully expanding
business using
Instagram
WeChat blog post about
how to utilize IGTV and
Reels to produce food
vlogs
Community chat
Promotional email with
registration tutorial
WeChat blog post
introducing the hottest
accounts of the week

3. [YOUR COMPANY'S NAME HERE] Editorial Calendar
[YOUR NAME GOES HERE]
[CALENDAR MONTH, YEAR]
Principles of Digital Marketing MAR3111 Full Sail University
Facebook Twitter LinkedIn Pinterest Reddit
Instagram SnapChat YouTube Tumblr O Other
C =Campaign W =Week D =Day Cust =Customer Prd =Product Srv
M =Male F =Female y/o =years old
Legend
Promotional email with
registration tutorial
Mention Instagram in
influencers vlogs
WeChat blog post about
last week's celebrity
news and what to follow
Tips about how to edit
picture using
Instagram's built-in
filters and recommand
accounts to follow
Interview a Chinese
factory owner that has
successfully expanding
business using
Instagram
WeChat blog post about
how to utilize IGTV and
Reels to produce food
vlogs
WeChat blog post
introducing the hottest
accounts of the week
5 daily post
Post most liked ACG
related picture of the
week
5 daily post 5 daily post

4. [YOUR COMPANY'S NAME HERE] Editorial Calendar
[YOUR NAME GOES HERE]
[CALENDAR MONTH, YEAR]
Principles of Digital Marketing MAR3111 Full Sail University
04 05
11 12
34-49, F, Senior IT Managers w/ Purchasing responsibility
15-24, M and F, lives in tier 1 cities with interests in sub-
cultures like anime, manga, games, cosplay, and Oto
MAD.
35-50, M, lives in Zhejiang and Guangdong province with
previous license manufacturing experience and intend to
explore the international market.
22-40, M and F, Influences across China in the mukbang,
food tour, and food tutorial genre focused on Chinese and
Korean food.
24-39, M and F, lives in tier 1 and tier 2 cities, heavily
rely on the internet to access entertainment.
15-35, F, regularly post clothing-related pictures on
Chinese social media platforms, looking to increase fan
base and connect with like-minded people outside of
orial Calendar
Friday
5 daily post
Bilibili ads
gns
Saturday
Demographic Target(s)
Ads on weekly hosted
manga and game event.
ivities apply to all except C2
Introduce food recipe
and most trendy hashtag
of the week
Collab with food
vloggers already on
Instagram

5. [YOUR COMPANY'S NAME HERE] Editorial Calendar
[YOUR NAME GOES HERE]
[CALENDAR MONTH, YEAR]
Principles of Digital Marketing MAR3111 Full Sail University
18 19
25 26
## ##
Ads on weekly hosted
manga and game event.
Introduce food recipe
and most trendy hashtag
of the week
Collab with food
vloggers already on
Instagram
Bilibili ads
5 daily post
Introduce food recipe
and most trendy hashtag
of the week
Collab with food
vloggers already on
Instagram
Bilibili ads
5 daily post
Ads on weekly hosted
manga and game event.
Ads on weekly hosted
manga and game event.
Introduce food recipe
and most trendy hashtag
of the week
Collab with food
vloggers already on
Instagram
Bilibili ads
5 daily post

6. [YOUR COMPANY'S NAME HERE] Editorial Calendar
[YOUR NAME GOES HERE]
[CALENDAR MONTH, YEAR]
Principles of Digital Marketing MAR3111 Full Sail University
Blog Bilibili WeChat
Podcast Sina Weibo E-mail
=Service
Legend