This editorial calendar outlines a digital marketing campaign for a film distribution company across various social media platforms like Facebook, Twitter, LinkedIn, and Instagram. The calendar spans February 2021 and includes details of 5 campaigns promoting upcoming film releases through tactics like trailer releases, poster reveals, interviews and reviews. Each campaign targets a specific demographic and includes a schedule of content to be posted on weekdays and weekends.

1. [YOUR COMPANY'S NAME HERE] Editorial Calendar
[YOUR NAME GOES HERE]
[CALENDAR MONTH, YEAR]
Principles of Digital Marketing MAR3111 Full Sail University
EX ## 01 02 03
06 07 08 09 10
13 14 15 16 17
20 21 22 23 24
27 28 29 30 ##
34-49, F, Sen
The Witch Film Release: Content and promotinal information leading up to the film release
Eighth Grade Blu Ray & VOD release: Content and promotion for the home video release.
Midsommar Film Release: Content and promotion that ties into the midsummer festivites.
The Disaster Artist Film Release: Content and promotional information including tie ins with The Room
The Farewell Film Relase: Asian American Heritage month and promotional content leading upto release..
18-40, M, We
18-28, F, Wes
21-34, F Wes
21-40, M Indi
25-50 F Asian
Final Trailer
Weekday post Blog Post
Weekend Post Weekday post Weekday post Trailer clip
Weekend Post Final Poster Reddit AMA Weekday post
Community chat
Weekd day post New poster art
New trailer clip Weekd day post Reddit AMA Weekday post Instagram live
Weekend post New trailer Weekday post Weekday post Weekday post
Instagram stories
Weekend post Weekday post Reddit AMA New poster art
Weekend post Shop reveal Blog post Trailer clip Instagram stories
New Trailer Community chat Weekday post Weekday post Weekday post
Weekday post Critic Reviews
Trailer clip Weekday Post New Trailer Blog Post Weekday post
Weekend post Poster art reveal Reddit AMA Weekday post Instagram Live
Asian Heritage Blog
Weekday Post
Trailer ClipC2: Reply to 5 mentions
software.
Reddit AMA
Sunday Monday Tuesday
February 2021 Editorial Calendar
employees using our
Weekday Post
Merch Reveal
Campaigns
C1
C2
C3
C4
C5
C1: Testimonials
Post video of Google
Wednesday Thursday
Campaign Name and Brief Description.Campaign
Weekday post
Weekday post
Reveal trailer
Instagram Live
Example 1 Testimonials: Feature customers using our products or talking about our company culture.

2. [YOUR COMPANY'S NAME HERE] Editorial Calendar
[YOUR NAME GOES HERE]
[CALENDAR MONTH, YEAR]
Principles of Digital Marketing MAR3111 Full Sail University
Facebook Twitter LinkedIn Pinterest Reddit
Instagram SnapChat YouTube Tumblr O Other
C =Campaign W =Week D =Day Cust =Customer Prd =Product
M =Male F =Female y/o =years old
Legend

3. [YOUR COMPANY'S NAME HERE] Editorial Calendar
[YOUR NAME GOES HERE]
[CALENDAR MONTH, YEAR]
Principles of Digital Marketing MAR3111 Full Sail University
04 05
11 12
Weekday post
18 19
25 26
## ##
34-49, F, Senior IT Managers w/ Purchasing responsibility
18-40, M, West Coast, Loves Indie Horror
18-28, F, West Coast, Student
21-34, F West Coast, Hipster
21-40, M Indie Film Inthusiasts
25-50 F Asian Heritage, Working class
Post critic reviews
Weekly recap blog
blog post
Weekday post
Instagram live
Weekly recap blog
Weekday post
Post critic revies
Trailer Clip
Weekly recap blogInstagram story
Weekday Post
Blog post
21 Editorial Calendar
Friday
ampaigns
Saturday
Weekly Recap blog
Demographic Target(s)
post critic reviews
Promotional art

4. [YOUR COMPANY'S NAME HERE] Editorial Calendar
[YOUR NAME GOES HERE]
[CALENDAR MONTH, YEAR]
Principles of Digital Marketing MAR3111 Full Sail University
Blog
Podcast
Srv =Service