S.M.L.C is a Lebanese bottling company for PepsiCo products since 1952. The executive summary proposes developing S.M.L.C's social media presence to enhance brand awareness, promote products, and attract new talent. It analyzes the company's current limited social media operations and lack of strategy. Goals are defined for social media including increasing sales, awareness, and applications. Key performance indicators and a social media management framework are proposed. A strategy is outlined involving building an online presence, product promotion, and talent acquisition. Target audiences and responsibilities for departments are discussed. Recommendations include beginning with online presence building and engaging consumers through incentives and an online community for each persona.
A project for my social media management class at the University of Florida. The objective was to design a social media strategy campaign for the company, and include possible results to go along with my campaign ideas.
A project for my social media management class at the University of Florida. The objective was to design a social media strategy campaign for the company, and include possible results to go along with my campaign ideas.
Strathclyde MBA: Social Media/Social Business Class Abu Dhabi and Malaysia, M...Hamill Associates Ltd
Slide Set 1 for my forthcoming Strathclyde MBA: Social Media/Social Business Class in Abu Dhabi and Malaysia, May 2013. The main focus of the slides is Social Media and Social Media/Social Business Strategy Development. The slides should be studied together with Slide Set 2 entitled 'From Social Media to Social Business'
Portfolio includes Clients Social Media Strategy, Campaigns, Policy and Content Process. Clients include Oando PLC (Oil & Gas), CIEE (Non-profit), American University Washington (Higher Ed), Utah Health University (Higher Ed), Mount Sinai (Healthcare).
Slides from "Developing and Maintaining a Social Brand Persona" given to the Rensselaer County Chamber of Commerce in September 2012. The presentation focused on how to build and maintain an online personality consistent with your company’s core traits and values, specific engagement strategies, and strategies for optimizing your social content. Tactics discussed include creating content, providing customer service, conducting market research, and building loyalty.
One year ago I posted, "10 Social Media Best Practices in Higher Education" which has proven to be one of my most popular posts. This is not surprising, as many of my campus speaking engagements include covering such topics.
This top 10 list includes:
Implement a Social Media Strategy
Produce Quality & Accurate Content
Manage Platforms with Social Media Managers and Student Leaders
Use an Authentic and Transparent Voice
Represent the University/Division/Department Brand and University Resources
Collaborate and Support other University Social Media Pages
Respect Your Community
Dive into Data
Empower Influencers and Engage Audience
Get Internal Buy-In
Social media exists in the gray, so even these best practices could be scrutinized. Whatever your perspective, higher education needs more tools to aid in strategy development, especially since social media platforms change constantly.
Strathclyde MBA: Social Media/Social Business Class Abu Dhabi and Malaysia, M...Hamill Associates Ltd
Slide Set 1 for my forthcoming Strathclyde MBA: Social Media/Social Business Class in Abu Dhabi and Malaysia, May 2013. The main focus of the slides is Social Media and Social Media/Social Business Strategy Development. The slides should be studied together with Slide Set 2 entitled 'From Social Media to Social Business'
Portfolio includes Clients Social Media Strategy, Campaigns, Policy and Content Process. Clients include Oando PLC (Oil & Gas), CIEE (Non-profit), American University Washington (Higher Ed), Utah Health University (Higher Ed), Mount Sinai (Healthcare).
Slides from "Developing and Maintaining a Social Brand Persona" given to the Rensselaer County Chamber of Commerce in September 2012. The presentation focused on how to build and maintain an online personality consistent with your company’s core traits and values, specific engagement strategies, and strategies for optimizing your social content. Tactics discussed include creating content, providing customer service, conducting market research, and building loyalty.
One year ago I posted, "10 Social Media Best Practices in Higher Education" which has proven to be one of my most popular posts. This is not surprising, as many of my campus speaking engagements include covering such topics.
This top 10 list includes:
Implement a Social Media Strategy
Produce Quality & Accurate Content
Manage Platforms with Social Media Managers and Student Leaders
Use an Authentic and Transparent Voice
Represent the University/Division/Department Brand and University Resources
Collaborate and Support other University Social Media Pages
Respect Your Community
Dive into Data
Empower Influencers and Engage Audience
Get Internal Buy-In
Social media exists in the gray, so even these best practices could be scrutinized. Whatever your perspective, higher education needs more tools to aid in strategy development, especially since social media platforms change constantly.
Joanne Sweeney-Burke teachers you how to develop your Social Media Strategy in this course developed for Clare Local Development Company. Copyright to Digital Training Institute.
This is a proposed social media strategy for Chick-fil-A. I followed the format in Hootsuite Social Media course as taken for my public relations class.
Digital Marketing Nanoedegree - Run a Facebook CampaignImad Mawlawi
Created, managed, and monitored an advertising campaign on Facebook for a product. Evaluated post-campaign results to and drafted a strategy for additional campaigns focused on ROI.
Digital Marketing Nanoedegree - SEM Part 2Imad Mawlawi
Created, executed, and monitored a search engine marketing campaign on AdWords for a product. Evaluated post-campaign results to and drafted a strategy for additional campaigns focused on ROI.
Digital Marketing Nanoedegree - SEO AuditImad Mawlawi
Performed an audit of a website, recommended actions to improve the website's ranking in search engine results, created a target keyword list, evaluated the design, content and the UX of the site, and recommended improvements.
Digital Marketing Nanoedegree - Building a Marketing Strategy Imad Mawlawi
Summarized the different marketing campaigns executed and reflected on the results. Evaluated the ROI of the campaigns, compared the results across platforms, then formulated recommendations for future marketing action and budget allocation.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
2. Executive Summary
• Introduce Client
• Analyze operations & Social Media Framework
• Define the goals for social media & Their KPIs
• Enhance brand awareness
• Promote Products & Company
• Implement an interactive content based strategy
3. Client Background
• PepsiCo’s Holder & Bottler in Lebanon since 1952
• HQ: Choueifat Industrial Area
• SM Presence: Twitter and YouTube
• Achievements:
• 1989: PepsiCo’s “Hall of Fame Award”
• 2009: PepsiCo’s “Bottler of the Region”
• 2010: PepsiCo’s “Bottler of the Year”
5. Social Media Presence
17 Followers
Tweets: 121
Last post: 12/11/2013
2 Subscribers
Managed by: Pepsi International
1 Video
Appendix 1
6. Why should SLMC go online?
Promote products
Enhance Brand awareness
Communicate with the Youth
Attract new Talents
Engage with the community
Gather Data & Key Customer insights
7. Current SM Operations
Coordination
• SLMC has no coordination between
its social media team and the rest.
• It’s goals are not translated on
social media at all
Scrutiny & Accountability
Although SLMC has presence on
some social media platforms, it is
not investing properly in them and
does not have a strategy at all
Data Management
Not enough Data to manage &
analyze
Scalability & Consistency
When SMLC implements a clear
social media strategy, it should
scale it’s performance in order to
remain consistent towards its
followers
8. Social Media Management Framework
Context
No strategy or set of goals it wants to
achieve through social media.
Culture
Culture is not translated on its social
media platforms.
Process
SLMC does not have a concrete
process to manage social media
across the organization.
9. Metrics
SMLC does not have clear metrics on
its social media platforms. They will be
defined in the KPI section
People
PepsiCo Lebanon already has a
marketing team and a Pepsi Lebanon
Instagram account. It has the
knowledge and skills to handle the job
Policies No clear policy analyzed
10. Goals
Business Social Media
Increase Growth Sales for all products
• Improve User targeting
• Increase Conversion Rate
Increase Brand Awareness
• Increase # of followers
• Increase conversation reach
• Create visibility social media
platforms
Attract new talent
Increase access to the best
candidates
11. Predictors Of Customer Health
• Signs that indicate customers feeling & behavior toward Firm
• Helps in defining KPIs.
1. What Customers tell company
• Feedback shows users sentiments
2. What Customers tell others
• Conversation among users about products
3. What Customers show others
• Consumers attitude toward competitors
4. What Customers show company
• Consumers interaction & behavior towards us & our products
12. KEY PERFORMANCE INDICATORS
• Offline
• Growth sales
• Market share
• New job applicants
• Online
• Response time i.e.: 30 minutes
• Engagement Rate
• Reach of posts
• Online Visibility: # Followers
• Sentiment-Topic Analysis: Positive or Negative?
• Results should be monitored for a period of 3 month in order to
analyze gathered data & examine results
13. SM Platforms Main Role
• Connect with the older generation
• Company’s main page on social
media
• Promote Products
• News Forum
• Live coverage channel
• Engage with consumers
• Connect with the youth
• Hold competitions
• Derive UGC
• Empower Employees
• Recruit New talents
• Promote organization
Check Appendix 10: When to post
14. Personas
Pipo is 10 years old. Everyday his mum
packs him a Labneh Sandwich with a juice
to eat for breakfast & a snack to enjoy
during his second school recess. He enjoys
eating a lot of chips & cookies. He has an
Instagram account
Jean-Luke is a Junior student. He likes to
eat a lot of junk food and enjoys mixing soft
drinks with alcoholic drinks. Every morning,
he eats a man2oushe on Bliss Street. He’s
on Facebook, Instagram, Twitter &
LinkedIn
Carlos: A 40-50 year old married man with
3 kids (2 girls & 1 boy). He eats healthy
food and tend to drink water with his meals.
His children & wife follow his path.
However, when he’s playing cards with his
friends he likes to eat some snacks &
consume a beverage with them. He’s on
Facebook & LinkedIn
15. Social Media Strategy
Themes:
1. Build an online presence
• SLMC’s online presence is non-existent. For it to start communicating with it
consumers & push its products in the market it should create a solid online
presence.
2. Promotion
• SLMC produces a set of beverages & snacks however not all products have a
strong market share. Through Social Media, the company can increase each
product’s revenue.
3. Talent Acquisition
• For SLMC to stay competitive in the market it needs to attract new talents every now
& now. Thus, it is essential to maintain an online channel where it can seek and
recruit new employees
16. Build Online Presence
• Goal: - Increase Brand Awareness
- Increase Sales
• Steps
• Promote platforms: Invest $
• Contents: Should be Two way Communication
1. Competitions: Hold a competition for each product (I.e.: Mr. Juicy)
2. VOC: Listen to consumers’ wants & needs
3. UGC: Repost followers content to inform & interact with them
4. Communicate Offline Activities: I.e.: Distribute different Mr. Juicy
Sample Flavors around Universities campuses & share it online
Appendix 2,3 & 4
17. • Engagement Rate:
• At least 10 shared images/posts using a unified hash tag
• At least 25 likes on Facebook & 50 Likes on Instagram
• 5 comments/post on Facebook & Instagram
• Visibility:
• 50 followers/week on Instagram
• 25 organic likes/week on Facebook
• Reach:
• 15 Organic View/ post on Facebook
• 3 tags/post on Instagram
18. Target Segments & Responsibilities
• Reason:
• Gives followers the incentive to engage with page.
• Interacting with consumers has proved to be a cost effective way to
increase fan base
• Appendix 5
• Departments involved:
• Marketing Department: Responsible for the whole build up. They
should coordinate with the Finance department to allocate a budget
for rewards
• Finance Department: Coordinates with the Marketing Department
to allocate a budget
• Targeted Personas:
• Pipo & Jean Luke: Tend to consume beverages & snacks on daily
bases. Content should young people enjoying their daily lives
19. Promotion
• Goals: - Increase Growth Sales
- Expand Market Shares
• Steps:
1. Promote products through user
2. Offer an incentive to purchase
I.E.: With every $ spent on Lays, firm donates 0.50 $ to charity
3. New product: Introduce it through a contest or create a buzz
around it, i.e.: Create a hash tag for it
4. Create Conversations around Products
Appendix 5,7 & 8
20. • Offline:
• 2% Increase in demand in supermarkets
• 5% Increase in total Market Share
• Online:
• Conversation Reach:
• Instagram
• Mentions per post: 5
• Hash tag: 25 photos every 2 week
• Likes: 50 likes per post
• Facebook
• Mentions/post: 5
• Likes: 30 likes/post
• Comments: 10 comments/post
• Views: 20 Organic views/post
• Twitter
• Retweets: At least 5 retweets/post
• Likes: At least 10/ post
21. Target Segments & Responsibilities
• Departments Involved:
• Sales & Marketing: Promote new & current products to customers
as well as supermarkets.
• Transportation: Makes sure that market demand is met on time
• Factory: Makes sure that expected quality is met & should know
how much to produce
• Targeted Personas:
• Pipo will be more influenced if images contained someone
his own age or a school student
• Jean-Luke will be persuaded to consume our products if
content shared is relevant to his lifestyle
• Carlos will be encouraged to buy our beverages if contents
brought back good old memories
22. Talent Acquisition
• Goals: - Recruit New employees
- Promote Organization
• Steps:
• Identify employees who are connectors in their professional and
personal lives.
• Develop a great employee referral program that rewards employees
for actively sharing information about job openings.
• Publicize through LinkedIn job vacancies
• Empower Employees on LinkedIn page
• Promote Organizations culture, activities & accomplishments
Appendix 9,10 & 11
23. • Work Opportunities:
• Internships: 10 applications for summer Internship
• Job Vacancy: 20 applications/ Job
• Visibility:
• At least 250 followers within 3 month
• 50 organic views/ post
• Engagement Rate:
• 10 Likes/post
• 5 comments/post
24. Target Segments & Responsibilities
• Departments Involved:
• Marketing: Responsible for promoting the organization & its culture
• H.R: Responsible for setting up job vacancies & accepting new
talents
• Targeted Personas:
• Jean Luke has a required summer internship. He’ll
definitely be interested. Internships are an efficient way for seeking
new employees
• Carlos might have a job however, he might be looking for a
better position or he might be helping his relatives to find a job.
Keeping him on the loop is essential
25. Recommendations
• SLMC should begin by building its online presence
• Goals should be set for a short period of time
• Enables company to analyze properly its actions
• Within 1st trial period listen to VOC & gather insights
• Offer incentives = Motivates users to follow you
• Create an online community for every Persona
• Allows you to target more efficiently
• Engage with consumers
• Seek to post interactive contents