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Digital Marketing Nanodegree
You are tasked with attracting future fellow students for this Digital
Marketing Nanodegree Program. More specifically, your objective is to
collect email addresses of potential students, who could be interested
in taking this course. In order to do this, we have created a landing
page, where prospective students can download a free eBook if they
provide us with their email address. The eBook – a Social Media
Advertising Guide – is a short excerpt from the Digital Marketing
Nanodegree Program, content that you will see in the Social
For the purpose of the projects, assume costs of $0 for the eBook
and a conversion value (revenue) of $15 per collected email address.
DMND Program, Enterprise,
or Your Own Company
● Which option did you choose?
● If Udacity, which product did you choose?
● DMND Program
Provide the marketing objective for the product you chose?
Increase potential student leads by obtaining 1000
unique emails by end the May 2019.
Achievable? I hope so. No benchmark data, so hard to say.
Time Phased: May 2019. So yes.
What is your primary KPI to measure marketing success?
Number of unique collected emails.
people interested in learning Digital Marketing
need the flexibility and feedback from an interactive learning
Udacity Digital Marketing Nanodegree online curriculum
gives people a solid foundation in Digital Marketing
other online course provided by Coursera,
provides one-to-one mentorship, challenging projects to measure
and apply knowledge, and feedback on how to further improve the
What questions did you ask your interviewees? If there isn’t
enough space you can link to the questions and answers
and simply put a few highlights here.
Link to survey Questions:
Link to survey answers:
If you don’t have access, please feel to email me at
*Please do not copy or use the data in the survey
answers other than for grading purposes. This is
personal data collected for use for the Udacity
Nanodegree program online.*
Insert a picture or design the slide to show your empathy
map. Keep in mind to provide your interviewees’ answers as
much as possible, listed with the actual words and phrases
your customers say, the applications they use, and the
websites they visit.
Bay Area Marketing
- Male: Late 20s
- Working in Tech
as a Consultant
- Undergrad in
- HH income of
- Lives in San
- Experts in the field
to help learn of
- Help outside of
- An online
- Cheap and time
Hobbies Goals Barriers
- Surfing the web
- Change career into a
different role in a
within 3 years
- Expand knowledge
of digital marketing
other new areas
relevant to future
- Start a new business
- Lack of relevant
- Companies don’t
- Limited time and
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