The document outlines an email marketing campaign for a fashion retailer to promote corporate training by Udacity. It includes details on the target customer, three planned emails with content and calendar. Email #1 is drafted with the subject line "Courses to up-skill your Digital Marketing team". Metrics like open rate, click-through rate, conversions and unsubscribes are calculated for Email #1. Recommendations include improving the subject line, visuals and using A/B testing on real subscribers.

1. Project 7: Email Marketing

2. Email Part 1
Plan Your Email Content
Marketing challenge chosen is Corporate training

3. Background & demographics
● Female, 35 - 40 year old.
● Lives in Asia region.
● She has masters in fashion technology
from Mumbai university.
● Work as Fashion Retailer in the Asia
region.
Hobbies
● Her day is usually busy doing
multitasking & she finds it difficult to
make time for her hobbies.
Barriers
● Overcome the Management of supply chain
of raw materials.
● Her employees are less interested in learning
about digital marketing skills.
Needs
● Her job roles require Fashion Designing,
Merchandising, Marketing, Written and Verbal
Communication skills.
● Social Networks like Facebook, LinkedIn etc,
Online Trade Journals and Industry bodies are
the basic information sources that require for
her role to do the project research.
Goals
● Her main goal is to have 100% of Purchase
Order Qty.
● Work ahead of
● time to match the trends in fashion industry.
● She recognizes the need of marketing training
for the growth of her company.
Fashion Retailer Preeti
Customer Persona

4. Email Content:
Email Content Plan
Email Topic
Marketing
Objective
KPI
Email #1
Awareness of digital marketing
and corporate training
Engagement Number of opens
Email #2 Social media - Following Engagement
Number clicks
Email #3 Discounts on the enrollment Conversion
Number of enrollment

5. Email Content Plan
Subject
line
Body summary Visual CTA Link
Udacity
Digital
marketing
training for
your team –
All you need
to know
• Udacity logo
• Introduction about digital
marketing
• Trends of marketing
• Necessity of skilled team
in marketing
Corporate team
under training
Explore Now
http://dmnd.udacit
y.com/corporate-
training
Email #1

6. Email Content Plan
Marketing Objective Subject line CTA
Engagement
Stay updated with industry
trends – connect with us
Follow Us
Email #2

7. Email Content Plan
Marketing Objective Subject line CTA
Conversions
Discover your destination – Avail
10% off on Corporate trainings
Subscribe now
Email #3

8. Email Part 2
Calendar

9. Key
Planning
Phase
Testing
Phase
Send Phase
Analyze
Phase
Week 1 Week 2 Week 3
M T W Th F M T W Th F M T W Th F
Email
#1
Email
#2
Email
#3
Email Campaign Calendar

10. Email Part 2
Craft Your Email
Email Part 2
Craft Your Email

11. Email Copy: Email #1
Subject Line: Courses to up-skill your Digital Marketing team
Body: In today’s crowded marketplace, digital marketing has become a way for
brands to cut through the noise and connect with customers. In Udacity’s Digital
Marketing training program, your employees will learn exciting digital marketing
skills
CTA: Explore now
Link for CTA: http://dmnd.udacity.com/corporate-training

12. Email Screenshot: Email #1
Continued..

14. A/B Testing Email
A/B Testing Email

15. A/B Testing Email
A/B Testing
Subject Line CTA
Email #1
Best trainings are here to upgrade your
marketing team skills
Let’s get started
A/B email testing is an important activity. Analytical activities such as this empower marketers to define
more suitable messages and features for increasing opening rates, click rates, and conversions. .
A/B testing is important for every campaign because, it’s a best way to analyze good or bad of the
campaign.

16. Sending and Analyzing Results

17. Results Email #1
Calculation of Open Rate
Results and Analysis
Sent Delivered Opened Opened Rate Bounced
2500 2250 495 0.22 225

18. Calculation of the CTR and the Conversion Rate
Results Email #1 - Cont..
Results and Analysis
Clicked CTR Take Action Conversion Unsubscribed
180 8% 75 3.3% 30
I could see 30 people unsubscribing from the mailing list.
This is a not a good number to have it when doing email
marketing, which will gradually affect the business
indirectly loosing the customers.

19. Final Recommendations
● Based on the work that I did throughout this project, I
would design better subject line and also choose eye
catching pictures and tagline.
● Performing A/B testing having the on the real subscriber
list would help us to determine and analyze the results in a
better. This will set a path to reach more customers with a
our marketing emails.