Facebook Campaign
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1. The document summarizes a Facebook advertising campaign run by Tayyab Ghaffar to promote Udacity's Digital Marketing Nanodegree program and collect email addresses. 2. The campaign targeted males and females aged 20-45 interested in online marketing, ran ads with images of desktop monitors or a mobile phone displaying "DIGITAL MARKETING" for 3-5 days with a $125 budget. 3. Ad 3 performed best with a cost of $0.17 per lead and generated a positive ROI of $84.24 for the Digital Marketing Nanodegree program.
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Here are my recommendations for improving the metadata:
Title Tag:
- Add "Nanodegree" to the end to match the brand and course name.
Meta Description:
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- Mention you'll learn strategies and tactics
- Call out flexibility of online, self-paced learning
Alt Tag:
- Add an image description for accessibility
Revised:
Title Tag: Digital Marketing Courses Online | Udacity Nanodegree
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The first campaign targeting an affinity audience had positive ROI of $75, with 1,243 clicks and 2 new students enrolled. The second campaign targeting digital marketing partners' sites had positive ROI of $67 with 407 clicks and 1 new student. The third campaign targeting the program landing page visitors had the best performance with positive ROI of $166, 670 clicks and 1 new student.
The document recommends optimizing future campaigns through A/B testing creative, targeting specific age groups or interests, and focusing ad benefits to appeal to different audiences. Additional budget should be invested in the highest performing campaign and
Running an Email campaign
The document outlines an email marketing campaign with the target persona of Nancy, a 25-35 year old female with an MBA interested in online learning and marketing. It includes 3 draft emails with objectives of engagement and conversion. Email #1 introduces a digital marketing course, Email #2 promotes becoming a digital marketer, and Email #3 offers a discount. An A/B test is proposed to compare subject lines. Metrics like open rate, click-through rate, and conversion rate will be analyzed to evaluate performance and make recommendations.
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Digital Marketing Nanoedegree - Building a Marketing Strategy
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Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
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Facebook Campaign
- 1. Project 3 (Part 2) Run a Facebook Campaign CAMPAIGN EVALUATION Course: Digital Marketing Nanodegree Udacity Submission Date: 31/03/2018 Submitted by: Tayyab Ghaffar
- 2. Part 1: Campaign Approach Campaign Approach As I am working for DMND challenge, my marketing objective will be (conversion) to collect email addresses of potential DMND students by offering them FREE Social Media Advertising eBook with the help of 3 different Ads on Facebook. I will run my Facebook campaign for 3/5 days i.e. 23rd March to 27th March 2018 with a life time budget of $125.00. My target audience will be both genders between 20 to 45, who are interested to land a digital marketer job, to work as a freelancer or to start their own set up where they are looking for skills to market their own product on social media. These can be professionals who are thinking to start new business or college graduates with odd jobs who are interested in digital marketing careers. I will start my campaign with 3 different single image Ads with same Headline, Ad Copy but with slight difference in color and design of images to test, which one works best. Target Customer Persona
- 3. Product Digital Marketing Nanodegree Program eBook (Udacity) Marketing Objective To collect 500 emails addresses of the potential DMND students during campaign period of 22/03/2018 to 25/03/2018 on Facebook with a life time budget of $125.00 KPI The number of email addresses/ leads collected during campaign period of 22/03/2018 to 25/03/2018 on Facebook. Campaign Summary 1. Who did you target with your Ad Set and how (demographics, location, interest, behavior etc.)? • Age: 20 – 45 • Gender: Male and female • Location: Europe • Interests: Online marketing, digital marketing, social media marketing, English language, college and university graduates, social and gathering. • Behaviour: small business owner. • Field of study: Online marketing, digital marketing. 2. What Ad Copy and Ad Creatives did you use? Ad Copy: • Headline: FREE eBook: Social Media Advertising Guide. • Text: Get your FREE eBook Today: Learn the best practices in Digital Marketing. Ad Creatives: I used 3 different colours of a desktop monitor screen image for my campaign but I was forced to re-create ads and I used 2 desktop monitor screen images with different colours but my 3rd Ad was an image with mobile phone instead of desktop monitor screen but all the three ads have words DIGITAL MARKETING in it, and my 4th ad was an image of Udacity’s social media advertising eBook. 3. If you made any changes, please describe them. I re-created four images and my 4th ad was an image of Udacity’s social media advertising eBook which performed below average and had relevant score of 2 as compare to score of 5 for other 3 ad, so I dropped it.
- 4. Ad Images Ad 1 Ad 2
- 5. Ad 3 Ad 4
- 6. Key Results Present the most important metrics per ad Campaign Results Reach Cost Amount Spent Ad One 131 12,913 0,19 24,72 Ad Two 92 12,435 0,18 16,75 Ad Three 86 7,645 0,17 14,74 Ad Four 5 1,588 1,604 3,14 Campaign Evaluation 1. Evaluate the success of your campaign, given your marketing objectives. • Which Ad performed best? Ad 3 performed best as it has cost of $ 0.17 • Was your campaign ROI positive? Please use this equation to calculate ROI: ($15* 702) / $125 = $ 84, 24 ROI for DMND Campaign Evaluation: Recommendations If you had additional budget, how would approach your next campaign? I would like to experiment with different audience e.g. I would target audience from emerging economies like India, Pakistan, UAE and South East Asia.
- 7. Appendix Screenshots for Reference Campaign Results: Performance
- 8. Campaign Results: Demographics Campaign Results: Placement
- 9. Ad Set Data: Performance Ad Set Data: Delivery
- 10. Ad Set Data: Engagement