In this session aimed at publishers wanting to acquire and re-engage with users, learn about how to acquire users using Microsoft Universal User Acquisition Platform, Dev Center Campaign experiences, analytics, API, and variety of ad formats to match your app's user experience perfectly.

3. Your App
development
cycle
Grow
your
Audience
Engage with
users
Optimize
for Yield
Develop
/Update
apps
build
promotemonetize

4. Discoverability
Millions of apps competing with
each other to gain users
Churn
Retention rates plummet after first
use for most apps

5. Advertising
Universal
Campaigns
Re-
engagement
Interstitial
Banner ads
Playable
ads
Native
ads
API
Incentives | Self served | Assisted
Promo
Codes
Segments Notifications Targeted
Offers
Custom
campaigns
Store wide
sales

9. Playable Ads
Users can try the game/app for 3 minutes before they decide to
install
Video Ads
Create interstitial video & reward video ads telling your app’s story
to your audience
Interstitial Banner Ads
Rich full screen banner ads optimized for
desktop and tablet sizes
Native Ads
Visual elements of an app install ad stitched together in a native
format

10. MSN Web Skype Mobile
Skype Desktop
Outlook Web
Store Apps
GET
PUT
POST
…/promotion/campaign
…/promotion/line
…/promotion/targeting-profile
…/promotion/creative
…/analytics/promotion

13. https://aka.ms/promote
aiacare@microsoft.com
Channel 9
Microsoft Virtual Academy