Lifeware TEK Overview


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Lifeware TEK develops applications and marketing solutions for foodservice companies.

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Lifeware TEK Overview

  1. 1. By Joseph Murphy – VP Internet and Mobile Marketing [email_address] 904-794-7070 July1, 2008 Adding Value to the Marketplace through Technology
  2. 2. Our History <ul><li>A technology solution based company focusing on the food industry </li></ul><ul><li>Privately held for 25 years </li></ul><ul><li>Areas of expertise include: </li></ul><ul><ul><li>Web applications </li></ul></ul><ul><ul><li>Interactive Marketing </li></ul></ul><ul><ul><li>Online Creative </li></ul></ul><ul><ul><li>Replicated Websites </li></ul></ul><ul><ul><li>Online Advertising </li></ul></ul><ul><ul><li>SEO Strategies </li></ul></ul><ul><ul><li>Webinars </li></ul></ul><ul><ul><li>eLearning </li></ul></ul>
  3. 3. Our Clients <ul><li>Our clients span the entire food industry – publishing, manufacturing, culinary, education, hospitality, and retail </li></ul>
  4. 4. Our World <ul><li>eMarketer projects that in 2008 there will be 193.9 million US Internet users, two-thirds of the population </li></ul><ul><li>2008 online advertising will grow to nearly $25.9 billion and account for 8.8% of total US ad spending </li></ul><ul><li>By 2012, Jupiter analysts predict marketers will spend $2.2 billion on mobile messaging, display and search advertising </li></ul><ul><li>In part due to social networking and internet commerce, smartphone users are spending an average of more than 4.6 hours per month browsing the mobile web in the US </li></ul><ul><li>78% of marketers say they will increase their social media spend; 74% say they will increase their direct email spend; and 65% say they will increase their mobile texting/SMS spend </li></ul>
  5. 5. Our Capabilities d i scovery  plann i ng  execut i on
  6. 6. ePostcard Features <ul><li>Dynamic content that can be altered any time by the client </li></ul><ul><li>Integrated streaming audio or video </li></ul><ul><li>“ Pass it on” feature to acquire email addresses </li></ul><ul><li>Digital download incents recipient to forward postcard and satisfies immediate gratification </li></ul><ul><li>Complete tracking and analytics </li></ul><ul><li>Sample Postcards: Pillsbury Place and Bake Homemade Gourmet </li></ul>
  7. 7. ePostcard Benefits <ul><li>Extends the reach of promotions, advertising, event and brand messaging </li></ul><ul><li>Quickly builds a database via a dynamic, unique marketing vehicle </li></ul><ul><li>Provides metrics and measurements to gauge and understand the success of each effort </li></ul><ul><li>Underscores the marketing message by empowering the recipient to be an active and engaged participant </li></ul>
  8. 8. Podcast Features <ul><li>Powerful publishing tools that lets you create professional podcasts in minutes without any programming knowledge </li></ul><ul><li>Upload, publish, manage and promote your podcasts with just a few clicks of your mouse </li></ul><ul><li>Know exactly how your podcasts are performing with powerful analysis tools </li></ul><ul><li>Integrated Google maps provide a visual representation of your subscriber base </li></ul><ul><li>Support for audio or video podcasts </li></ul><ul><li>View online </li></ul>
  9. 9. Podcast Benefits <ul><li>Easily accessible to a widespread audience that is not defined by geographic boundaries </li></ul><ul><li>Enhances new product introductions, complex products and event marketing </li></ul><ul><li>Establish a consistent branded communication channel via podcasts with your target market and audience </li></ul><ul><li>Podcasts foster brand loyalty and are measurable </li></ul>
  10. 10. SMS Features <ul><li>Send text messages to all North American carriers </li></ul><ul><li>Create opt-in SMS mailing lists </li></ul><ul><li>Launch campaigns in minutes without any programming knowledge required </li></ul><ul><li>Short code campaigns available, i.e.. “text listings to 95432 to receive the recipe of the day to your cell phone” </li></ul>
  11. 11. SMS Benefits <ul><li>Ideal for quick, targeted messages, including announcements, reminders, alerts, etc. </li></ul><ul><li>80% of all cell phone users carry their phone all the time, a text message to their cell phones is the perfect way to alert your subscribers </li></ul><ul><li>As 94% of all text messages are read, your marketing message will be seen by virtually all of the subscribers in your campaign. </li></ul><ul><li>With text messages sent and received within minutes of starting your campaign, you can use mobile marketing for ad-hoc purposes, such as driving traffic to open houses </li></ul>
  12. 12. Portfolio Builder Features <ul><li>Utilizes Web 2.0 technologies currently employed by MySpace and YouTube – lifestyle touch point </li></ul><ul><li>Turnkey approach combines the necessity of uploading static documents with the ability to creatively develop dynamic content </li></ul><ul><li>Add resumes, letters of recommendation, awards, etc. </li></ul><ul><li>Create galleries of photos, drawings, videos, audio and demos </li></ul><ul><li>Upload video & audio clips, podcasts and record audio messages </li></ul><ul><li>Demo </li></ul>
  13. 13. Portfolio Builder Benefits <ul><li>Offers a technology solution that is easily customized to many different market segments </li></ul><ul><li>Wrapping these initiatives around the social networking model creates lifetime relationships with your customers and employees </li></ul><ul><li>Offers applicants a real time, turnkey resource for showcasing their skills to prospective employers </li></ul><ul><li>Generates incremental revenue streams </li></ul>
  14. 14. Gadgets / Widgets Features <ul><li>A simple application that can be easily downloaded from a website or sent directly to consumer via email </li></ul><ul><li>A constant brand reminder that remains on your desktop </li></ul><ul><li>Customized to seamlessly integrate with website or other brand personality </li></ul><ul><li>Ability to utilize different types of media -- text, audio and video </li></ul><ul><li>Content can include recipes, menus, brand messaging and can be updated as frequently as desired </li></ul><ul><li>Sample Widgets/Gadgets </li></ul><ul><li>iPhone Culinary Calculator </li></ul>
  15. 15. Gadgets / Widgets Benefits <ul><li>Keeps your brand top of mind by residing on the consumer’s desktop </li></ul><ul><li>Pertinent feeds of information can drive visitors back to your website creating in-bound links for search engine rankings </li></ul><ul><li>Allows customers to express their affinity with a brand or product </li></ul><ul><li>Over half of the U.S. population -at home or work - frequent their PCs more than print mediums, TV ads, billboards and all other ad communications </li></ul>
  16. 16. i-COOK Features <ul><li>Developed in collaboration with The Culinary Institute of America </li></ul><ul><li>Complete online recipe management functionality PLUS nutrition calculator, streaming video, iPod downloads, print-on-demand and more </li></ul><ul><li>Imports recipes from other sources creating a one-stop , online recipe box </li></ul><ul><li>Paid or free subscription service for both culinary professionals and food enthusiasts </li></ul><ul><li>Access to recipe collections from best-in-class publishers </li></ul>
  17. 17. i-COOK Benefits <ul><li>Simplifies, organizes and enhances recipe /content management </li></ul><ul><li>Features recipe collections from best-in-class publishers </li></ul><ul><li>Enables publishers to leverage content and drive book sales </li></ul><ul><li>Offers brand opportunities for recipe, video and other content during key promotion periods </li></ul><ul><li>Predicated on active, not passive, content distribution </li></ul>
  18. 18. By Joseph Murphy – VP Internet and Mobile Marketing [email_address] 904-794-7070 July1, 2008 Contact me for a free consultation on Internet and Mobile Marketing Strategies