Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

1300 omma tablet sponsored lunch jivox


Published on

Published in: Technology, Business
  • Be the first to comment

  • Be the first to like this

1300 omma tablet sponsored lunch jivox

  1. 1. Interactive Tablet Ads: Bridging TV,Display and Social Media Advertising Diaz Nesamoney Founder & CEO
  2. 2. Company Profile Jivox Company Background• Founded in June 2007• Headquartered in San Mateo, CA, sales in US and Asia Pacific markets• Multi-Screen Interactive video advertising technology – Easy to use authoring tools for rich media/video ads – Campaign management and analytics – Ad management and serving• Over 300 global customers including global brands, agencies and media companies
  3. 3. Jivox CustomersAdvertisers & Agencies Publishers
  4. 4. Interactive Tablet Ads: What are they?Link to a store locator to find the Watch long-form videos Download a coupon orlocation nearest you. directly within the ad unit. informational document. Easily share ads on popular social networks with a simple click of the mouse. Skinning of the ad unit maintains brand identity. Live Twitter feed displays in real-time.
  5. 5. Example: Microsoft Cloud Tablet Campaign Try from your tablet device to see Jivox ads in action!
  6. 6. Interaction on Tablets – Experience the product
  7. 7. Smart Ads: Using tablet features
  8. 8. Print Ad  Interactive Tablet Page
  9. 9. Social/Companion TV Apps – Ad Delivery Tablets Ads Synced with TV Content
  10. 10. Challenges with Tablet Ad Delivery• Many tablets – iPad, Android (many flavors), Blackberry PlayBook, Amazon, HP (Windows and WebOS)• Lack of or incomplete support for Flash so current rich media creatives don’t work• Landing Pages – not mobile optimized• Varied proprietary video/non-standard browsers/HTML5• Tablets non-standard sizes
  11. 11. Jivox Custom Layout Editor for Tablets
  12. 12. Jivox Mobile Ads Mobile Ad Units • Full Interactive/social featuresiPad • In-page/WAP or In-app • Auto-detect – Flash/HTML5 – Size and layout • Full mobile analytics – Device – Operating System – Type (In-app, In-page) iPhone Android Blackberry Please note: Sample Ad is provided for capability purposes only. Enclosed features & functionality are completely customizable.
  13. 13. Measuring Engagement: Reports and Analytics
  14. 14. Best Practices for Tablet Ads• Recognize the high visual appeal and interactivity expectations• Goal: Educate, Entertain, Engage• More content centric than ad centric• The Jivox Platform can take a lot of the pain out of creating and delivering exciting tablet ads
  15. 15. Interactive Tablet Ads: Bridging TV,Display and Social Media Advertising Diaz Nesamoney Founder & CEO