Multi platform presentation


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Harness the strength of Convergence....

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Multi platform presentation

  1. 1. Media convergence
  2. 2. <ul><li>Convergence signals the union of </li></ul><ul><li>various electronic media into a dynamic </li></ul><ul><li>interactive platform called multi platform. </li></ul>Convergence? A means of integrating the major media platforms owned by Encorp media (TV, Radio and internet)
  3. 3. <ul><li>The Media landscape is changing rapidly. </li></ul><ul><li>Media consumption continues to fragment. </li></ul><ul><li>Advertising revenues are down. </li></ul><ul><li>Competition from unlikely competitors are growing. </li></ul><ul><li>Broadband connections expanding. </li></ul>Why Converge? Convergence will allow media outlets to trim the bottom line. It will also increase the visibility of each organization
  4. 4. Increased visibility. a converged media operation can increase the visibility Shared reporting resources. Media convergence allows television news operations to take advantage of print's comprehensive newsgathering approach. Credibility. The combination of all the resources of each medium can only increase audience's perception of credibility Cross-marketing. TV, radio and newspapers reach different audiences, convergence allows you to extend the brand. Advantages….
  5. 5. The great advantage…… <ul><li>Alternate revenue streams from </li></ul><ul><li>Two tier airtime tariffs </li></ul><ul><li>Additional sponsorship </li></ul><ul><li>Branding opportunities using interactive and bundled Cross media campaign potential </li></ul><ul><li>Cross selling revenue </li></ul><ul><li>Transaction revenue and back channel revenue </li></ul>
  6. 6. Preamble <ul><li>Interactive media company from a traditional Media house. </li></ul><ul><li>Strategic partnerships for the content and infrastructure. </li></ul><ul><li>Interactive content - magic ingredient </li></ul>
  7. 7. The building blocks of Multi platform
  8. 8. New-technology Media The Magic is Interactive content across multiple platform
  9. 9. Traditional Media Company Interactive Media House Interactive content
  10. 10. WOW.Interactive -Multi platform What is Multi platform? Cross integration of Media platform and the potential synergy. Impact cannot be created by communicating thru one media anymore.
  11. 11. Multiple platform top benefits <ul><li>Integrated content across various platforms </li></ul><ul><li>Co-branding of media and advertiser for mutual benefit and strategic partnership </li></ul><ul><li>Encourage creative branding solutions </li></ul><ul><li>Reduce media rates- sold as packages </li></ul><ul><li>One –stop A&P shopping </li></ul><ul><li>Cross media campaigns </li></ul>Interactivity increases ratings and involvement enabling the viewer to participate.
  12. 12. <ul><li>Revenue from stand alone </li></ul><ul><li>media </li></ul><ul><li>Interactive revenue </li></ul><ul><li>Print media revenue/ Event </li></ul><ul><li>SMS </li></ul><ul><li>Back channel </li></ul><ul><li>Internet </li></ul>Driver 1 – Ad Revenue Driver 2 – Interactive revenue Driver 3 – Transaction Revenue Key Revenue Drivers for multi platform:
  13. 13. Revenue for a stand alone radio/TV is only Advertising revenue TV/RADIO Spot Buys Sponsorships SMP/PMP Advertising Revenue
  14. 14. Revenues from Multi platform are three fold …… Advertising Revenue Interactive revenue Transaction revenue Promotion/ Events Revenue Interactive Multi platform Financial Projections Promotion
  15. 15. Interactive platform adds value……
  16. 18. Interactive multi platform
  17. 19. Multi platform brands positioning
  18. 20. Branded services
  19. 21. Making TV games available on internet or SMS
  20. 22. Clues on TV,Radio…
  21. 23. Brand exposure with audience interaction
  22. 24. Sponsored branding contests
  23. 25. 52 leisure, travel and lifestyle related Events. On Road Events and contests..
  24. 26. Some programming examples
  25. 27. Commercial break…..
  26. 28. Daily debate shows Politicians,celebrities debating everyday at Submit questions to host via SMS or internet.
  27. 29. Radio show fully interactive TV camera in a radio station conty and viewers request for songs thru SMS or Internet or phone. Real time chat with DJ and guests in studio. A revenue earning solution for off broadcast time (OBT) increasing the viewer ship and ratings
  28. 30. Euro song show Live SMS chat is being broadcasted.Hosts are actively participating in discussion with viewers and controlling, Initiating voting and contests.
  29. 31. Capture our audience. Let viewers interact-in real time <ul><li>Live SMS chat </li></ul><ul><li>SMS quiz games </li></ul><ul><li>Tele-voting </li></ul><ul><li>Real time interaction with DJ/Celebrities </li></ul><ul><li>Sports access profiles. </li></ul>
  30. 32. Brand Managers Platform development Planning Content aggregation Collection and reporting Interactive Team Where do we go from here??? Roles and action plans
  31. 33. Some action Points….. <ul><li>To form a exclusive Interactive multi platform media team. </li></ul><ul><li>To decide on a key combined Brand vision and Brand positioning. </li></ul><ul><li>To design on a internal process for multi-platform audience interaction. </li></ul><ul><li>To work on a attractive sponsorship and air time packages. </li></ul><ul><li>To work for a strategic alliance for the application software and hardware for the interactivity. </li></ul>
  32. 34. <ul><li>AIR7 media and sales division to identify new revenue streams which includes cross selling by </li></ul><ul><li>  </li></ul><ul><li>Establishing two tier airtime tariffs with a standard television airtime product and an interactive airtime premium service for advertising clients. </li></ul><ul><li>Response reporting which includes viewer response and demographic profiling for advertising clients. </li></ul><ul><li>Additional advertising opportunities associated with interactive programming including program sponsorship, competition sponsorship, Brand promotions etc. </li></ul><ul><li>  </li></ul><ul><li>Cross media sales, bundled campaigns with cross media coverage in prime time, plus interactive and Internet support. </li></ul><ul><li>  </li></ul><ul><li>  </li></ul><ul><li>  </li></ul>Air time sales Plan With demographic profiling and response reporting will provide a growing viewer data base for NTV7 future interactive programming and advertising opportunities.
  33. 35. Pl Plan new technologies and lead the team to create multi platform for convergence and interactivity. · Spearhead the Team for Multi platform interactive content for media sales and develop next-generation human/television interfaces. ·     My knowledge on technology will help t o Implement future interactive services and programming for easy subscriber access to on-demand content. Can be instrumental in planning and launching interactive programs for television, radio, events and the Internet. . ·   My experience in Integrated marketing,branding,CRM and knowledge of technology is an ideal combination for heading the division of Interactive television in EMG.          My Role…….
  34. 37. The future…………
  35. 50. Convergence Value chain
  36. 51. Imagine radio and TV to be like…. <ul><li>listeners to select the audio/video content they want Anytime-anywhere personalized service </li></ul><ul><li>Offer listeners the audio version of leading TV programs </li></ul><ul><li>Watch in TV and win prizes in the internet. </li></ul><ul><li>Hear in radio and send SMS for your favorite program in TV </li></ul><ul><li>Convenience,Control and Choice OR a self serve media </li></ul>
  37. 52. WOW.promotion <ul><li>Introduction ,Promotion and Launch of clients brands/ </li></ul><ul><li>products and services </li></ul><ul><li>Introduce a Brand event multi card content </li></ul><ul><li>Customize with an integrated service package </li></ul>
  38. 53. Promotion strategy <ul><li>PUSH STRATEGY maximizes Media channels to &quot;push&quot; the advertisers Product /services </li></ul><ul><li>The PULL STRATEGY &quot;pull&quot; the prospects into online /brick & </li></ul><ul><li>Mortar channel creating a demand </li></ul>
  39. 54. Benefits <ul><li>Product sampling </li></ul><ul><li>Product Benefits advertising thru media platforms </li></ul><ul><li>Product Family sponsorship </li></ul><ul><li>Corporate advertising </li></ul><ul><li>Product related events </li></ul><ul><li>Brand launch or re launches </li></ul><ul><li>Exhibitions and Conventions </li></ul>
  40. 55. Media platform for promotion campaigns <ul><li>Increase brand / product awareness </li></ul><ul><li>interactive SMS radio promotion. </li></ul><ul><li>TV Ads/ Magazines/Print/radio </li></ul><ul><li>To drive consumers online </li></ul><ul><li>Retail partners based promotions </li></ul><ul><li>Free sampling/ test marketing/ test drive  </li></ul>
  41. 56. Key Revenue Drivers for wow promotion: <ul><li>Revenue from </li></ul><ul><li>Push & pull promotions </li></ul>Driver 1 – Advertising Revenue <ul><li>On road promotions </li></ul><ul><li>also cross promoted thru TV/ Radio </li></ul>Driver 2 –Promotion Revenue <ul><li>SMS </li></ul><ul><li>Internet </li></ul><ul><li>600 </li></ul>Driver 3 – Transaction Revenue “ Go to market” strategy
  42. 57. CROSS STRATEGIES with ntv7 & Synchro <ul><li>Interactive content to suit Encorp media platforms </li></ul><ul><li>Interactive/Multi rate card. </li></ul><ul><li>Infrastructure owned or thru strategic Partnership </li></ul><ul><li>Focus on urban market strategy </li></ul><ul><li>Brand and content related strategic partnerships </li></ul><ul><li>Cross advertising / promotions </li></ul><ul><li>Cross media campaigns </li></ul><ul><li>In house content productions </li></ul><ul><li>Transaction revenue shared </li></ul>
  43. 58. Advantages <ul><li>Both profit and promotion can be maximized. </li></ul><ul><li>programming within the constraint of limited, sensible budgets </li></ul><ul><li>loyal core audience </li></ul><ul><li>program to showcase products, service or brands of its sponsors. </li></ul><ul><li>Production and marketing advantages to our mutual advantage. </li></ul>
  44. 59. ……… Will not capitalize any other source of revenue over and above Radio & TV Adex.
  45. 60. Prediction <ul><li>Broadcasting companies will make more money from facilitating & exploiting </li></ul><ul><li>ADVERTAINMENT & MEDIA COMMERCE </li></ul><ul><li>than from exploiting Content and commercials </li></ul>
  46. 68. What is the Magic formula?? <ul><li>Content creators to increase listeners/viewers to participate in/or profit by voting . </li></ul><ul><li>Content to compel on all media platforms to maximize value </li></ul><ul><li>Killer content </li></ul>
  47. 69. Killer content <ul><li>Content to go beyond the radio & TV platform </li></ul><ul><li>To build Revenue generating Value proposition. </li></ul><ul><li>Two dimensions </li></ul><ul><li>- Continuity </li></ul><ul><li>- Viewer/listener participation. </li></ul><ul><li>Leverages multi platform </li></ul>
  48. 70. RADIO & TV as a Multi platform media will capitalize on the synergy of the multiple platform Integration. It will help to increase the stations adex share by offering added value proposition to the clients… The Sponsorship revenue, plus the revenue from ad sales and cross-media syndication, will show into profit from the inception