Evaluation of my print project

1. Evaluation
Will Anderson

2. Research
To improve my research, I would spend time
looking at magazines that were released at the time
of the cars’ production. This would have allowed
me to compare the differences between a magazine
released in the actual time and a modern magazine
looking back at said time. This would tell me what
methods have been added, taken out or how
already present ones evolved. Furthermore, I would
be able to see if there had been any change in
target audience. By doing this, I could have used
features present in the older magazines and added
them to mine in order to appeal to an older
demographic , or vise-versa.
By researching various magazines of differing genres, I was able to see what similarities
and differences there were between them. This in turn allowed me to see if any features
were common amongst the varying genres (e.g. use of the colour red). When I was
certain of what genre I was going to create a magazine on, I conducted further research
into many different covers and interiors of car magazines. This told me what could be
used to entice my target audience of 35-60 year old males.

3. Planning
I created detailed mind-maps of what I could possibly do for my magazine. My first
contained information for three different genres- music, 2D Art and Classic Cars.
After deciding to make the theme classic cars, I made a separate mind-map
dedicated to that topic alone. This allowed me to add more in-depth detail for the
magazine. As well as to see what influences I could take from other genres to put
into my magazine, and what to leave out. Furthermore, I planned out what days I
would be working on certain parts of the project. This prevented any of my work
from overlapping and gave me a deadline for every piece I worked on, which in turn
made it sure that I would finish work in plenty of time.
To improve my planning I would continue to add more and more information to the
second mind-map. By doing this, I would lessen the chance of getting stuck at some
point in the production as well as vary my options as to what features I could add,
therefore lessening repetitiveness.

4. Planning (Images)

5. Time Management
• I didn't find time to be as issue at all, as I planned out what days I would
be doing certain work and made sure to finish what I had intended to
finish. This prevented me from overlapping what I was working on e.g.
prevented me from working on proposal and research at the same time. I
don’t think I would have benefitted from additional time as adding
anything else to my work would have made it too cluttered and I found
what I had already put down to be sufficient.

6. Technical Qualities - Cover
Both use car
on road as
main motif
Both have title
followed by a
sub-header
Both have
smaller images
of cars to show
what to expect
from this issue
Whilst the official
magazine uses an
image of a celebrity,
mine doesn't.
However, mine does
mention one in text.
Cars are labelled in
official magazine whilst
in mine they aren’t
My magazine uses yellow
boxes to display additional
information, whilst the
official magazine uses no
boxes whatsoever.

7. Technical Qualities – Double-Page
SpreadBoth have a main image of the
focus car with smaller images
supporting it
Both have an equal balance of
images and text
My magazine uses an image of a celebrity to give the page
a feeling of authenticity and to entice the reader into
reading the article. The official magazine doesn’t have this,
instead utilising text from a smaller name.

8. Technical Qualities – Double-Page
Spread Layout
In order to organize
where I wanted my
text to go before I
had written it out, I
prepared
placeholder text to
set up the structure.
This helped me to
construct the layout
for the entire page
whilst preventing
any later clash
between images and
text from occuring

9. Technical Qualities – Contents
Both use an
image to give
the page a
more appealing
aesthetic
Both organize
text under sub
headers
Both give each
page a
corresponding
number to
allow the read
to find it with
ease
Both use a white
background to keep the
My contents page
contains far less pages
in its list, making it feel
Whilst my page’s colour
scheme matches the car
in the image, the real
magazine's doesn’t.

10. Technical Qualities - Advertisement
Whilst my advertisement uses large, short
text to show information, the real
magazine uses a large image and a lot of
small text
Although
different sizes
are used for the
images, both
advertisements
use a car to
improve the
pages’ aesthetic
My page uses a dark
background to help bring out
the text, whilst the real

11. Aesthetic Qualities Overview
I believe my project was overall successful aesthetically. The colour scheme remains
consistent throughout the magazine. Furthermore, by using yellow and red in the
colour scheme, I prevent gender bias towards the target audience. As previously
mentioned in my research, red is a colour frequently used in magazines of various
genres, meaning that it is a colour that is enticing to many different people.
By ensuring the background of my cover is mainly dark, the text is never disrupted by
the background colours. However, due to a small point of the background showing
vivid light from the setting sun, text in that area of the page was repeatedly moved in
order to not be drowned out by the bright light. This resulted in the title being forced
to change layout as well as it being slightly cluttered amongst some other text.
The images, which I mostly took myself, were varied in size in order to give different
importance to different images. On the cover, multiple different models of cars are
used to make the page and widely interesting as possible in order to entice people
with different tastes. On the other hand, the internal pages only use images of the
same car on the single or double-page spread. This maintains the colour scheme in
the images of that page whilst maintaining focus on that certain model. Furthemore,
in order to keep the strength of the colour in the images constant, I altered their
saturations via Photoshop.

12. Aesthetic Qualities - Cover
Colour scheme is
consistent
throughout page
Dark background
brings out the
lighter coloured
text
Smaller images of
car advertise what
is inside the
magazine whilst
filling up vacant
space on the cover
Yellow boxes help
to make
additional
information more
eye-catching
Yellows and reds
used to highlight
important
information

13. Aesthetic Qualities – Double-Page
Spread
Same hue of
yellow uses
throughout the
page
Equal balance
of text and
images
prevents either
from taking up
too much of
the page.
Simple white background
helps put the focus on the
images
Image of
celebrity
entices people
to read the
article
Images have the same saturation/hue
via adding an adjustment layer in
Photoshop
Quote taken from
the article makes
the page more
interesting and
attention
grabbing.

14. Aesthetic Qualities - Contents
Colour scheme of
the page matches
the colour scheme of
the car in the image.
Sub-headings help to
organise the list of
pages, giving it a less
cluttered appearance
Quote over the
image gives the
contents page
some actual
content of its own
as well as giving a
taster for one of
the later pages
seen in the list
below. Fills in
vacant space,
given the page a
less barren
feeling Bold page titles
help to make each
page stand out,
making each page
seem more
appealing
Some parts of the page feel
empty. To improve, I could fill
the space with more colour of
a smaller image of a car
matching the colour scheme

15. Aesthetic Qualities - Advertisement
Colour scheme
matches other
pages
Thin yellow lines
provide structure
for the text as well
as fill in empty
space
Circle with text
fills vacant
space whilst
contrasting
with the darker
background.
This helps to
make it appear
more vivid
White text showing event details stands
out against the dark background and the
red above it, giving it a feeling of
importance

16. Audience Appeal
Red is a colour
commonly used in
magazine of various
genres, meaning it is
appealing to most
people. Here it is a.
very focus part of the
colour scheme
Countryside
background creates
a peaceful feeling –
enticing to target
demographic of
middle-age.
Plenty of short
yet informative
text appeals to
the middle-age
demographic, as
required
information is
given without
cluttering the
page.
Financial advice
appeals to middle-
class demographic
with phsycographic of
buying car related
products.

17. Audience Appeal
Balance of
images and
text appeal
to middle -
age
demographic
who want
both
information
and to see
the visual
aspects of
the car
Use of older
celebrity who
Is directly
related to
topic targets
the middle-
aged male
demographic.
Focus on images of cars targets demographic of
people with psychographic of collecting car models.

18. Audience Appeal - Contents
Quote mentioning a
specific model adheres
to people who support
and are interested in
that particular model of
car
Simple layout
adheres to the
middle-age
demographic, who
just want to know
where to look to
read the articles
they’re interested in
By putting the page
titles in bold, the
magazine appeals to
people who are
interested in those
models

19. Audience Appeal - Advertisement
Important
information is
given clearly,
adhering to
the middle-
age
demographic
who are
interested in
the event.
Text in circle
directly addresses
any car lovers,
who are an
obvious
demographic for
the magazine and
event.