2. MEETING THE CODES AND
CONVENTIONS
It was important for me to establish what my target audience would be
and what codes and conventions the audience expect to see in a horror
genre. In order to gather the required information to proceed with
planning and research it was essential to carry out a survey. I used survey
monkey to achieve a more professional survey that could be easily sent
and inspired to by many people. An average of 30 participants took part
in our survey with a total of 10 questions asked.
3. SURVEY MONKEY
One key question I asked was about the setting as I wanted to make sure that the
setting grabbed the audience’s attention. This greatly impacted me on the locations I
wanted to use. Based on my audience feedback I decided to use a forest. Another key
concern I wanted to find out was about the type of characters that would best fit the
Horror genre the data from the audience feedback should that majority of the
participants thought demons/devils was the most effective character however I thought
having a demon as the main character in the trailer would be too cliché and that is an
issue I greatly wanted to avoid hence, when choosing the characters I decided to use a
character which was unknown to the audience and the character as I felt it still it has a
better effect than it would have been if the audience knew who the character was.
4. FURTHER FEEDBACK
To again a further understanding of what the audience wanted to see in horror I
asked participants to comment on their opinions on my blog .After analysing the
comments one thing that was common amongst the individuals was the feeling of
suspense and making the trailer scary this really helped in deciding key elements that
would install fear.
Furthermore, I have received feedback from people at different ages such as my
parents and different teachers at the school. This is so I am getting a different
perspective from a different age market and hoping they give me the right feedback
so I had the chance to change my