3. Testing our concept on audience
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Q4/5: How did you test your concept and sequence to an audience
throughout the process? Discuss initial research, pitch, rough cut and final
cut.
We used a questionnaire on survey monkey which was distributed through
web 2.0 (Facebook), to gather initial feedback and as a way of testing our
ideas. We used Facebook as a way of advertising our questionnaire as our
main target audience were young teenagers. (screenshot of a graph on survey
monkey and Facebook logo)
The pitch was displayed on Prezi, as it was easy to use and was a way in which
we could present our concept clearly. (screenshot of one of our slides on Prezi)
After we had completed a rough cut of our opening sequence, we presented it
to the class and received feedback from them. This was very useful as we
could take on their opinions and adapt our opening according to it.
The final cut was placed on web 2.0 (YouTube) and therefore allowed us to
screen it to our target audience. We used questionnaires as a way of receiving
final feedback from what our target audience actually thought of the end
product.
4. Audience Feedback to Concept
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Most people watch horrors with friends or alone. Watching a film alone means you can actually watch and
concentrate on other aspects than just the scream moments. A horror is trying to appeal to your fears, being alone
you are more vulnerable to this and the effect of watching a horror film is amplified.
People have told us that they recognise the storyline and tension are most important in a horror film.
There is an equal divide of opinions to what gender is usually expected to be the protagonist of a horror film. For
our horror there is a confusion to who is actually the protagonist and antagonist, or if they are the same person.
We had a suggestion of a park as a good horror location; we have decided to use this as one of the murder
locations as it targets the innocence of teenagers.
Suspence and jumps were peoples favourite aspect of horror which we have included much of in our concept.
Gore was rated least important.
80% of people said a monster you can’t see is scariest. Our monster is taking human form so it is really hidden out
of obvious sight.
The majority of people said gore isn’t scary
Can people with mental disorders, such as psychopathy ever be relatable? To certain extent, however it is much
harder to relate to a psychopath than a mentally stable protagonist...only if the story they are written into is
factually correct, and shows off typical habits of that type of person, so that an audience can gain insight into their
life...part of what makes them scary is the lack of understanding as to why they are killing... depending on how the
character exposition is developed. If they are presented as a "good person in bad circumstances" then they often
find the audiences sympathy, but if they are portrayed as a mindless, chaotic psychopath they are generally
unrelatable (the excpetion being Heath Ledger's Joker)
What scares you most? A storyline which forces the audience to sympathise for the characters, which then puts
them into chilling, tense and ultimately terrifying situations.
6. Audience Response to Questionaire
• What were the results of your audience research? Did
these processes help you connect to your audience?
• Did your final audience testing demonstrate that you were
successful in appealing to your target audience?
• Question 1: The main idea was that Charlie will die;
however one answer said “She will escape this time and it
will be about her finding out and capturing him”.
• Question 2: This question provided a wide range of answers
including the long shot of Max, the tracking in the station
the bag POV and the pull focus.
• Question 3: All the answers stated they would watch on.
• Question 4:
