Audience research results


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Audience research results

  1. 1. Audience Research Results
  2. 2. Question 1 What is your favourite type of horror film? Many horror films are centres around a main idea, whether that is someone being possessed, the film being funny as well as scary or maybe the main focus of the horror film is a zombie aspect. This is very important when making a successful horror film therefore I wanted to get it right and to create the best type of horror film for my audience. The results came through that the majority preferred a possession horror film ( 42%) I will therefore try to add aspects of possession in my horror film.
  3. 3. Question 2 If there are two people who mainly appear in the Horror Film Trailer, what relation should they be? In a horror film there are often pairs or groups of four that are the centre of attention, when doing my research I noticed that the relationship between the characters was often varied, I wanted to find out what relationship the audience preferred most. 42 % of the respondents said that would prefer the relation to be cousins, therefore decided that this would be the best relationship for the two characters in my trailer.
  4. 4. Question 3: Which of the following factors would you mainly expect in a horror film trailer? Many different horror films contain a variety of scenes which give them the label of being horror films. I therefore wanted to ask the audience what kind of factors they prefer in a horror film and what they would expect in a horror film. The respondents where split between supernatural occurrences and high suspense scenes, I will make sure both of these factors are high on my list to include in the trailer.
  5. 5. Question 4 What would mainly make you go and watch a horror film? I believed it was important to include things in the trailer which would directly attract the audience, I therefore asked them what would mainly make them go watch a horror film. 42% of the respondents said that they would go and see the film is if “ it looked scary” therefore I focused mostly on how scary my trailer was and how the trailer showed the most scariest bits of the film.
  6. 6. Question 5 What would most attract you to a film poster? I also tried to ask questions that would help me create me two other products to advertise my film and to be paired with the trailer. I asked my respondents what would most attract you to a film trailer, the majority of them answer “interesting picture” which made me create more time for a photo-shoot for the main poster picture to ensure it was as high quality and interesting as possible. Not fair behind that respondent rate was a picture of high ranking celebrity, I also start to take this into considering but realised it might be hard when I cant hire real actors.
  7. 7. Question 6 What title do you prefer for a horror film? When creating my horror film trailer I realised that the title was very important, the title gives the audience a feeling and indication about what the film is about. Therefore I knew it was important to choose a hard hitting, powerful and explanatory title. It was clear from the audience results what title I was going to pick, with the title “grandma grey” getting 75 % of the vote I knew it was the correct choice.
  8. 8. Question 7 What location would be the most appropriate for a horror film? In many of the horror films I had research I noticed that the location where the scary things happened was very important to ensure they maintaintence tension, therefore , to make my product as professional as there's I wanted to make sure I used the correct location. It was clear from my audience feedback that a old house was most preferred, although it was closely followed by woods, I determined that it would be easier to control light and sound in a house.
  9. 9. Question 8 Do you think the main protagonist/antagonist should be male or female? In many of the horror films I researched I noticed that there was a mix of there female or male protagonist/antagonist. I wanted to ensure I got the correct combination therefore I asked my audience what they thought best, they agreed with me in saying it should be one of each.
  10. 10. Question 9 How old are you? Finding out a age range for my advance was also important to ensure knew what my specific target audience was, I found out my average target audience is between 16-21.
  11. 11. Question 10 What is your gender I wanted to create a audience profile to make sure I was hitting not only specific target audience but specific buttons in my target audience. I therefore wanted to know what the majority of my audiences gender was who was giving me such crucial information such as a title for my film trailer. I gathered from my information that the majority of the audience was male.