3. Purpose
“When it comes to texting & driving… It can wait.”
“Our goal is to save lives and make texting and
driving as unacceptable as drinking and
driving.”
4. Objectives
Put an end to “texting and driving”
Promote awareness
Create commitment to the cause
Take the Pledge
5. Programming and Tactics
Video Commercials
Resources for Reporters/Schools/Businesses
Car Simulator Tour
Social Media
6. Evaluation
Active since March 2010
Supported by the government
Donating to safety organizations
AT&T App
500,000+ pledges
Paired with National Organizations for Youth Safety
