Carmooch Elevator Pitch

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The elevator pitch for Australian web startup Carmooch, the world's first true automotive social network.

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Carmooch Elevator Pitch

  1. 1.
  2. 2. Australia has the most number of established users of social media in the world.<br />“Car manufacturers need to consider how they can reach their customers online before they step into the dealership to make their final decision.” Colin Barnard, Auto Industry Marketing Manager<br />Followed by the USA and UK.<br />
  3. 3. 90%OF CAR BUYERS RESEARCH ONLINE BEFORE BUYING, UP FROM 60% FIVE YEARS AGO<br />
  4. 4. OF THOSE, 31% RELY ON USER-GENERATED CONTENT WITH CONSUMER RATINGS AND REVIEWS MOST POPULAR<br />
  5. 5. AUTOMOTIVE WEBSITES HAVE THE HIGHEST CONVERSION RATE FOR THE AUTOMOTIVE VERTICAL<br />
  6. 6. RICH MEDIA DOUBLES THE CONVERSION RATE AND TRIPLES THE CLICK THROUGH RATE<br />
  7. 7. “Car manufacturers need to consider how they can reach their customers online before they step into the dealership to make their final decision.”<br />
  8. 8. Source: Bonita Stewart, Automotive Industry Director, Google, January 20, 2009<br />
  9. 9. IT IS WITH THESE TRENDS IN MIND THAT CARMOOCH WAS BORN<br />(Three years in the making and still as relevant as ever!)<br />
  10. 10. CARMOOCH IS A<br />BRAND COMMUNITY<br />
  11. 11. CARMOOCH IS A<br />CAMPAIGN PLATFORM<br />
  12. 12. CARMOOCH IS AN<br />ONLINE LEAD GENERATOR<br />
  13. 13. Turn your customers and online followers into brand ambassadors and sales leads.<br />

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