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Insights in Paid Social - What You Need to Know in 2016

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2015 was a landmark year for advertising on social media, so what can social media marketers expect for the year ahead?

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Insights in Paid Social - What You Need to Know in 2016

  1. 1. INSIGHTS IN PAID SOCIAL: WHAT YOU NEED TO KNOW IN 2016 Jamie Pitman, Head of Content and Social Media, White Hat Media T: @jamiecpitman #whmdigital
  2. 2. WHERE WE ARE NOW
  3. 3. THE RISE OF INFLUENCER MARKETING
  4. 4. ‘MOBILE FIRST’ IS NOW STANDARD THINKING
  5. 5. (B)AD-BLOCKING
  6. 6. ‘STICKY’ ECOMMERCE
  7. 7. EMOJI REVOLUTION
  8. 8. #TOOMUCH?
  9. 9. PRIORITY PLACEMENTS
  10. 10. FACEBOOK INSTANT ARTICLES
  11. 11. INSTAGRAM ADS GROWTH Image source: @recode / brand networks
  12. 12. TWITTER MOMENTS
  13. 13. WHERE WE’RE GOING
  14. 14. MESSAGING APP ADVERTISING
  15. 15. BETTER ATTRIBUTION
  16. 16. AD LOCALISATION
  17. 17. VIDEO KILLED THE PHOTOGRAPHY STAR
  18. 18. VIRTUALLY THERE
  19. 19. LIVE STREAMING
  20. 20. THE GIF THAT KEEPS ON GIVING
  21. 21. USER-GENERATED CONTENT ADS
  22. 22. USING MOODS TO TARGET ADS
  23. 23. REAL-TIME ADVERTISING
  24. 24. 2016: YEAR OF THE TWITTER ALOGRITHM?
  25. 25. More ads in messaging apps Better attribution of social media to ROI in marketing funnels More powerful ads localisation Increasing importance and popularity of video content Virtual reality advertising to come home Live streaming to come into its own More, and better GIF ads Ads featuring user-generated content Ads targeted to users’ moods More real-time advertising …and maybe the dreaded Twitter algorithm! PAID SOCIAL IN 2016
  26. 26. Thank you for reading!  @jamiecpitman #whmdigital

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