Tips, tricks and ideas for B2B & B2C industries on how to create exceptional seasonal marketing campaigns that stand out from the crowd.

1. How to Create a Cracking
Seasonal Marketing Campaign

2. B2B B2C

3. via @inginsurance
POLL: In Which Season Do You Spend the Most Money?

6. Measure performance based
on your intended goal…
…and make a note of any
learnings you can take away.

7. ENGAGEMENT?=
RT

8. ENGAGEMENT=
RT

9. Monitor your campaign’s performance and
tweak it where necessary; don’t just let it run

10. Research and understand your audience

11. PROMO
OFFERS

12. GIVEAWAYS

13. CONTENT MARKETING

14. How to be original in a
saturated season
• Use your own inimitable
voice
• Tell a story
• Tell them what you’re
passionate about

15. • Use your vast, irrepressible
imagination
How to be original in a
saturated season

16. How to be original in a
saturated season
Be specific to YOUR community
What about us?

17. How to be original in a
saturated season
• Be authentic
• Be inventive
• Use your community
• Build trust

18. Platforms you can use.
Plan your strategy across platforms

19. Integrate your plan.

20. So, which platform(s)
should you choose?

21. Branding and
Design.

22. Making it extra
special this season!

23. Consistency and
branding.

24. Consistency
across digital.
Website:
 Banners
 Logos
 Marketing collateral (eBooks, infographics, product
images, etc)
 Blog images, article images
 Buttons
 Landing pages
Social media (Facebook, Twitter, Instagram, Google+, etc):
 Cover photos & Profile pictures
 Post images
 Background
 Bespoke advertising images
 Additional banners or images, for items such as
Facebook Tab pages.
Video/YouTube:
 Logo
 Background
 Icons
 Effects
 Channel logos and additional branding

25. Social Media
Advertising.

26. Supporting your
campaign.

27. Align with Campaign
Objectives.

28. Choose your advert.
Twitter Lead Gen Card Instagram Sponsored Post Tumblr Sponsored Post

29. Measuring Success
and Key Learnings.

31. How can you
improve?
Sales/customer journey?
Brand alignment?
Setting realistic goals?

32. Setting up for
next year.

33. Key Takeaways.

34. Research your
audience.
Ensure you fully research your audience
so as to target them best with a tailored
seasonal message.

35. Be Consistent.
Consistency with your brand is key at a
time when your fighting for recognition.

36. Aligning with your
objectives.
Set your objectives realistically, and aim
to align them with a refined strategy.

38. Jamie Pitman
Content and Social Media Manager
https://uk.linkedin.com/in/pitmanjamie
Stephen Smith
Content and Social Media Executive
https://uk.linkedin.com/in/stephenjasmith
THANK YOU FOR LISTENING! 

39. T: 03455 440223
W: www.whitehatmedia.com
E: talktome@whitehatmedia.com
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