3. Innovation:
Innovation is a new idea
The process of translating an idea or invention into a good or
service that creates value or for which customers will pay.
4. Small ruminant population in Pakistan
Small ruminants (sheep &goat) with 85.7 million heads.
Sheep (28) and goat (34) (2010-12)
5.
6. Innovations in small ruminants Production:
There was a time when farmers have no innovation they
harvest only their animal for production with conversional
farming and they also have no new knowledge to how they
improve their small ruminants production.
Now a days Radio & television have minor efforts to improve
the production.
7. Cont…
Management
Animal production
Nutrition
Reproduction
Disease control
Hygiene
Housing
Research Laboratory services
Mortality Rate (Decrease)
8. Role Of Television in Innovation:
Many pvt.Govt. T.V channels have key role to adopt an
innovation or introducing new innovation to the farmers
T.V channels includes
PTV
Waseeb T.V
Punjab T.V
9. Cont…
ATV
DM Degital
Shoni Dharti (Great efforts from all other channels)
Apna t.v Channel
10. Role of Radio in innovation:
17 radio station in Pakistan
According to world radio Tv handbook (1987) num. of
estimated 1.2 million but according to author this num are
10 times.
8 of the radio conduct program on veterinary
Veterinary program are broadcasted from 6-7pm daily.
Which is 8% of there total broadcasting time
Program are broadcasted in local language.
11. Cont…
On an aveg. 72% of the audience consist of farming
community
Why program are broadcasted in local language?
Because motley farmers are illiterate
12. Radio Pakistan Bahawalpur :
Program are
Name Timing Day
Dharti Bhakhat
Bahar
06:25-8:00 PM Tuesday
Waseeb Rang 03:00-4:00 PM Wed
Sare Sham(Local
Interview)
05:00-06:00 PM Tuesday
Nai Subha 08:00-09:00AM Sun
Chalta Pakistan 12:00AM-01:00PM Friday
13. F.M (106 Khanpur)
Weekly one program only for 30 mints on diferent
issues and take expert opinion on that problems
Prog. Telecasted on Saturday/Sunday between 4 to 5
PM
14. Radio & T.V channel attention towards
Livestock sector:
No specific T.V & Radio channel for agri & livestock sector.
It is our fault that a country have 67% of his population of rural
areas involved in agri & livestock sectors but no any specific
radio and T.V channel for agriculture and livestock.
T.V channels have occasionally Prog. and have only 8-10 % of
their total broadcasting time for livestock & agri. Section
(*Anjum Zia & **Ayesha Khan 2012)
*Associate Professor, Department of Mass Communication, Lahore College for Women
University, Lahore, **MS Student, Department of Mass Communication, Lahore College for Women University, Lahore, Pakistan.
15. *Associate Professor, Department of Mass Communication, Lahore College for Women
University, Lahore, **MS Student, Department of Mass Communication, Lahore College
for Women University, Lahore, Pakistan.
16. Why there is no specific T.V & Radio
Channel for Agri & Livestock?
Major Reason are
No Sponsorship
Revenue
Lack of viewership
Demand from the farmer
Lack of agri & livestock events from the govt.
17. Conclusion :
A system designed and operated under research conditions may
demonstrate considerably improved agronomic and economic
performance compared with the traditional smallholder set up,
however, acceptability and adoption by the farmer may be
based on social, and other parameters than those considered by
researchers.
The benefits of a new system must provide sufficient incentive
(and the farmer must be convinced of these benefits) for the
smallholder farmer to abandon or modify traditional practices.
18. Cont…
Community and social factors are likely to be very
considerable barriers to change.
The provision of forages and the use of by-products are only
one part of the system. Unless the problems of an adequate
supply of cross-bred animals, diseases etc. are overcome, then
adoption of these innovations may be low.
19. What should Govt. do?
To Start a specific T.V & Radio Channels for livestock
Govt. should sponsorship to the T.V channels which are
doing occasionally program on livestock
As a extension worker we should do educates farmers how
to improve small ruminant production & govt. announce
prizes for extension worker which are paying attention
toward that
Govt. should Arrange special livestock events with regular
intervals
Govt. should help farmer in each possible way so they can
improve their ruminants production
20. Cont...
Govt. should give prizes to the farmer that have max.
production animals arrange international tour for
winners