Drive Ahead! is a mobile game that was created using a mini-game strategy to validate game ideas early and reduce risk. The developers formed artist-developer teams to create 10 mini-games in one year while also spending time on client work. They make the game feel new each day and develop it consistently with input from its community of 500,000 fans who share and discuss gameplay online.

1. Finding Your Hit One Mini-Game at a Time:
Case Drive Ahead!
Erik Pöntiskoski | Dodreams | White Nights Helsinki ‘16

2. Drive Ahead!
Google Play http://bit.ly/DriveAheadAndroid App Store http://apple.co/1Fn6lgh
Amazon Appstore http://bit.ly/DriveAheadAmzn

3. Our Challenge

4. Challenge for
game studios
… and any business
alike?

5. Our Solution
for Standing out from the Crowd

6. Solve a major problem
Step 1

7. Step 2: Reduce risk in individual game project
• Summer 2014: Formed mini-game strategy to validate ideas early on
the market
• Stopped development of huge game project
• Formed Artist-Developer teams to create mini-games
• Published 10 titles on iOS and Android in one year
(while spending 50% of time on client work)

8. Make the game feel new every day
Step 3

9. Develop the game consistently with fans
Step 4

10. The Community Around Drive Ahead!
Community of 500,000 fans
sharing and discussing gameplay clips online

12. Tel. +358 440 140 150 | Skype: epkoski
Email: erik.pontiskoski@dodreams.com | www.dodreams.com
Erik Pöntiskoski
CEO, Dodreams