A2 Media coursework questionnaire results.

1. QUESTIONNAIRE RESULTS

2. I DECIDED TO CREATE A
QUESTIONNAIRE, TO
HELP ME DECIDE ON THE
TYPE OF AUDIENCE MY
FILM TRAILER WILL BE
AIMED TOWARDS. I HAVE
ASKED OPEN AND
CLOSED QUESTIONS
WHICH WILL GIVE ME A
VARIETY OF ANSWERS, IN
WHICH I THEN CAN
ANALYSE.

3. WHAT GENDER ARE YOU?
0
1
2
3
4
5
6
7
Male Female
Gender
Gender
I gave my survey out at random to ten people I knew. This gave a non bias result as I was not
expecting an equal ratio. This graph however does show near enough an equal result, with 40% of
them being male, and 60% female. This tells me that I do not have to target my trailer specifically
towards gender.

4. WHAT AGE ARE YOU?
0
0.5
1
1.5
2
2.5
3
3.5
4
4.5
12 years to 17 years 18 years to 25 years 26 years to 30 years 30+
Age
Age
During my questionnaire it shows the most popular people I asked was the category of 18-25
years. This is relevant as it the age range I was targeting my product to. I did not want to
focus on teenagers 17 and under due to the content included in my trailer. However, I can
focus on the older generation too as they the horror genre’s most popular age category.

5. HOW OFTEN DO YOU WATCH MOVIES?
Sales
everyday once a week once a month less than once a month

6. WHAT TYPES OF MOVIES DO YOU ENJOY?
0
0.5
1
1.5
2
2.5
3
3.5
4
4.5
Horror Romance Comedy action
type
type

7. DOES A FILM TRAILER INFLUENCE IF YOU
WATCH A FILM?
0
1
2
3
4
5
6
7
8
9
yes no
influence of film trailer
influence of film trailer
This answer shows that a film trailer does influence a proportion of people, therefore showing
that this is the most important element in my production products.

8. DOES A FILM POSTER INFLUENCE YOU?
influence of film poster
yes no
60% of people said that a film
poster will not influence their
choice in watching the film at
the cinema. This shows that the
poster needs to convey a
message to the audience which
will persuade them to watch it,
through horror elements.

9. WHERE DO YOU PREFER WATCHING
MOVIES?
0
0.5
1
1.5
2
2.5
3
3.5
4
4.5
Watching movies
Chart Title
cinema home online other

10. HOW DO YOU FIND OUT ABOUT NEW MOVIE
RELEASES?
0
1
2
3
4
5
6
7
8
new movie releases
Chart Title
Trailers Magazines online social media other
The most popular form of people finding out about new movie releases is by Trailers. Other
popular methods are online and social media. Ones that did not prove popular was magazines.

11. DO YOU READ MOVIE MAGAZINES?
reading movie magazines
yes no
This chart shows that 70% of
people do not read movie
magazines and prefer other
methods.
I will therefore target the
small proportion who do read
movie magazines with using
the relevant conventions.

12. IF SO HOW OFTEN?
Sales
never frequently at least once a month
This pie chart shows that most people I surveyed
did not read or purchase movie magazines. Only a
select few frequently read them. And 2 people
reading them at least once a month.
This shows that movie magazines are not that
popular in them finding out about the latest movie
releases and look to other sources of exhibition such
as social media.