2. 1. What is your gender?
The questionnaire shows that 12 out of
the 14 people that answered the
questionnaire were female. This was a
surprising statistic because traditionally
horror films were seen to be masculine
and aggressive which does not appeal to
women.
3. 2.What is your age?
Horror films are stereotypically aimed at young
adults, with the age certification regularly being
15 and above.
The answers to the questionnaire support this
hypothesis, with 71.43% of the answers being
submitted by 15-18 year olds.
4. 3. What are your interests?
I asked the audience what their interests
were besides watching horror films, to
improve the audiences psychographic.
The table shows that the main activity for the
audience is going shopping, with 42.86%
saying this.
The least popular activity for the audience
was reading books and watching television,
or playing a musical instrument which 1
person at most said that they did in their
spare time.
5. 4.Do you watch horror films?
I asked in my questionnaire if the
audience actually watched horror
films, to improve the audience
profile.
92.86% of people said that they did
watch horror films, but as of yet it is
not known how often they watch
horror films. This is helpful for my
questionnaire because I am hoping
that the audience have watched at
least 1 horror film, so they know
about what is expected in a horror
film and trailer.
6. 5. How often do you watch
horror films?
I asked the audience how often
they watched horror films, to
understand how popular they
are to the audience and if the
people taking part in my survey
have a strong understanding of
what is conventional for horror
films and trailers. Also if they
watch horror films regularly,
they will have developed a
range of likes and dislikes on
different horror storylines.
7. What do you like about horror
films?
I asked in my survey what
appealed to the audience
about horror films.
The most popular answer is
the tension that the horror films
build up and the plot twists
which mean that the audience
does not know what will
happen next.
I will use this information to
create tension in my own
trailer, which is conventional for
the horror genre.
8. What is your favourite type of
horror films?
Next I asked in the survey, what was
the audiences favourite sub-genre of
horror films.
I asked this because there is a large
range of horror film types, so finding
the most popular was important to
develop and understanding of the
target audiences tastes.
42.86% said that they favoured
supernatural horror films, and 0% said
that they favoured horror/mystery,
monster or found footage.
9. What do you expect to see in a
trailer?
I wanted to know what the
audience expected from a film
trailer and what they thought
was conventionally for the form
of a trailer in offering enough
of the storyline.
The responses show that
many people wanted a
montage to be used, gripping
scenes that don’t give away
too much of the storyline, but
offer enough that it
encourages people to go and
see the real film in the cinema.
10. What do you find appealing in a
trailer?
Finally, I asked what the audience
found appealing in a trailer, the
responses included; a montage, a
brief outline of the main story, fast
paced editing, a voice over to offer
more information in some cases
and an introduction to who the
main characters are being played
by.
Also, sound effects or a backing
track was seen to be important,
and would help to add to the tense
and scary type of genre.
