Survey monkey results
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The survey results showed that the target audience for the horror film trailer is males ages 16-24 who enjoy media, socializing, films and gaming. They specifically enjoy zombie, supernatural and psychological horror genres and want horror trailers to include excitement, tension, fast pacing and suspense through tense music, scary scenes and gore that build up suspense. The survey informed the filmmaker on how to appeal to this target audience in designing their horror trailer.
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My Target Audience Research - Genre Horror
The document summarizes the results of a questionnaire given to participants about the horror genre to help the author target their short film. The questionnaire asked about gender, age, horror film preferences, favorite types and films. Most respondents who liked horror were aged 18-25 and enjoyed psychological horror. Expectations for horror films included gore, murder, suspense and tension. This influenced the author to make their opening mysterious to intrigue audiences and reveal answers later. The evaluation notes areas for improvement like adding more character/setting questions and a broader range of participants.
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The document summarizes data from a questionnaire about thriller film audiences. It finds that the target audience is primarily male (62.5%) and between ages 18-34 (87.5%). Most learn about new films through TV advertisements. Murder narratives are most popular plotlines. Successful thriller films like "Inception" and "Gone Girl" emphasize storyline, plot twists, and editing quality. Respondents expect props like guns and knives in psychological thrillers. Dark color schemes are preferred for posters to suit thriller themes. Cliffhangers are an effective device as they create mystery and intrigue audiences. The main image is the most impactful part of a film poster according to 81.25% of respondents.
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Final major project research
The document provides a summary of research conducted for a major project on horror film audiences. According to secondary research, the primary audience for horror films is 15-24 years old, with roughly equal percentages of male and female viewers. Research also found that horror film viewers tend to come from lower social classes. Primary research in the form of a survey supported these findings, showing a majority of respondents were female and in the target 15-24 age range. The research also helped determine elements for the film, such as a preference for earned scares over jump scares. Existing horror films like Ringu and It Follows are analyzed for effective techniques in camerawork, sound design, mise-en-scene, and story that could influence
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The document provides a summary of research conducted for a major project on horror film audiences. According to secondary research, the primary audience for horror films is 15-24 year olds, with roughly equal percentages of male and female viewers. Research also found that horror film audiences come from lower social classes. Primary research conducted through surveys found that most respondents were female, aged 20-30, and preferred earned scares over jump scares. The document analyzes existing horror films Ringu and It Follows to understand effective techniques for camerawork, sound design, mise-en-scene, and storytelling.
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The audience for the media product would primarily be males over 18 years old due to the graphic and violent nature of the film's content about serial killer Jeffrey Dahmer. Specifically, the audience would consist of educated professionals such as doctors, psychologists, and lawyers from category A demographics who could appreciate the thriller genre and subject matter. Additionally, some local audiences in Milwaukee may find the film sensitive due to its portrayal of real events in their city. The film aims to be distributed globally but especially in the United States due to its subject matter being inspired by an American crime.
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This questionnaire provided results from a target audience of 16-18 year olds. It found that psychological and supernatural horror genres were most popular. Trailers and posters were seen to influence viewers' decisions to watch movies. Respondents typically watched horror films once a month, showing interest in the genre. Characters with unearthly, dark appearances were found scariest. The results highlighted preferences and consumption habits to inform the promotion of a horror film to this demographic.
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The document discusses research conducted on the target audience for a horror film trailer project. A survey collected responses from 30 people, mostly teenage girls. Results showed that over 80% of respondents were female, around 50% were 17 or younger, and over 40% enjoyed horror movies "a lot". Common elements seen in horror trailers included torture, ghosts, and serial killers. The document analyzes these results to help inform the type of trailer that will appeal most to the target audience.
Survey Results
The survey results show that the target audience watches horror movies monthly but enjoys the paranormal and psychological horror subgenres the most. When asked what features attract them to horror trailers, jump scares and plot twists were popular. Respondents cited films like Evil Dead and The Exorcist as favorites. While male villains have historically been popular, the audience was split on gender preference. Most found domestic settings and homes the scariest location. Gore had varying levels of impact. Importantly, 100% preferred trailers leave much to the imagination over revealing too much of the storyline.
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Larry is a 34-year-old man still struggling with traumatic childhood events that cause nightmares and flashbacks. When a female coworker shows interest in him, Larry believes his life may be improving, but a string of unexplained murders and disappearances could lead to further problems. The film is targeted at male and female teenagers aged 15+ who enjoy horror and thriller movies. Research found this age group prefers films with an ordinary killer using weapons like knives, involving isolation, murder, and stalking of teenage characters. A marketing poster was most interesting to those aged 14+, showing the film's appeal to its target audience.
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The document summarizes audience research conducted to determine the target audience for a horror movie opening. A questionnaire found that males aged 18-25 are most likely to watch horror movies. This is because they can appreciate the graphic nature of horror films, unlike younger audiences. Alternative subcultures like emos, scene kids, and skaters also have an affinity for the adrenaline of horror. Therefore, the target audience for the horror movie opening will be males over age 18, as that demographic is most likely to view horror films and allow use of paranormal elements without restraint.
Questionnaire analysis
The document analyzes the results of a questionnaire given to the target audience for a new horror film. It found that most respondents were 16-20 years old, enjoyed horror and comedy films, regularly went to the cinema or watched films online. Specifically, the majority preferred slasher films and enjoyed the tension, jump scares, and action they provided. This information will be used to create a trailer with fast cuts, jump scares, tension-building music and action to appeal to the target audience.
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This document summarizes the results of a questionnaire about horror movie preferences. Most respondents were males aged 17-18. Their favorite genres were comedy and action, and favorite horror sub-genre was slasher. Most said film trailers and posters influence their decisions to watch movies. Respondents said they sometimes watch horror movies. The Woman in Black was a popular horror movie choice. Trailers were the preferred promotion technique over magazines. Characters with deformed human faces were found scariest. The conclusion calls for distributing a more targeted questionnaire to inform the plot of a proposed horror movie.
Questionnaire 1 analysis
This questionnaire was distributed to people ages 11 to 26 to analyze their preferences regarding horror movies. Most respondents were male and their favorite genre was comedy, while their favorite horror subgenre was slasher. Film trailers and posters were found to influence viewers' decisions to watch movies. Respondents reported sometimes watching horror movies and their favorite was The Woman in Black, indicating haunted house plots are effective. Trailers were the preferred promotion technique. Movies being too scary and bad endings were disliked. Online streaming is where horror movies are most often watched. The fourth character option was deemed the scariest, suggesting deformed human characters are most frightening. The next questionnaire will target a specific age range with more plot-focused questions
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The document analyzes responses from a 20-person media questionnaire about psychological thriller films. Key results showed that most respondents preferred 1-2 protagonists, wanted the film to invoke fear and leave them thinking after, and for the film to have a clear resolution. Respondents also preferred a sense of confusion rather than knowing what would happen, and limited or no graphic violence in a psychological thriller. The analysis provided guidance on audience expectations for elements like protagonists, emotions, plot resolution and gore level.
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The document summarizes the results of a 10 question horror movie questionnaire. Key findings include:
- Slightly over half (51%) of respondents were male.
- The majority (71%) of respondents aged 15-17 preferred watching horror movies in 2D over 3D.
- Most (40 out of 52) respondents preferred watching horror movies at night from 8pm to 3am.
- The majority (23 out of 52) of respondents would be willing to pay up to £10 to watch a horror movie in theaters.
- Trailers have a significant impact on most (42 out of 52) respondents' decisions to watch a movie.
Who would be the audience for you're media product ?
This document discusses the target audience for a psychological thriller film. It analyzes that the primary target audience would be 18-24 year olds, as research shows this age group prefers this genre. Additionally, surveys found psychological thrillers appeal more to females, going against some traditional gender representations. The document also lists key traits of psychological thrillers like suspense, anxiety and tension. It describes how these traits will be incorporated into the film. Finally, it notes the film will have limited distribution as an independent release, primarily reaching those interested in psychological thrillers as the target audience.
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Similar to Survey monkey results
Summary of questionnaire results
The questionnaire results showed that most respondents were female, between 15-18 years old, and enjoyed shopping in their spare time. Nearly all respondents watched horror films, with over 70% watching them regularly. Respondents enjoyed the tension and plot twists in horror films and predominantly favored supernatural horror films. They expected trailers to include montages of gripping scenes without giving too much away, and found fast pacing, introductions to characters, and sound/music appealing in trailers.
Questionnaire results
The questionnaire results showed that the target audience was 50% male and 50% female, between the ages of 16-24. When asked about their favorite horror films and genres, The Strangers (a slasher film) and slasher and physiological thrillers were the most popular responses. Respondents expected to see tension, a plot outline, and dark scenes in a horror film trailer. Creating suspense was identified as the key aspect that would motivate the target audience to see the film based on the trailer.
Survey responses
The document discusses the results of a survey about horror film preferences. It finds that:
1) The most popular age group for watching horror films are 20-24 year olds.
2) The favorite genres are horror and thriller, with supernatural horror being the most popular subgenre.
3) James Wan is the favorite horror director, and the trailer will take inspiration from his films.
4) Respondents want trailers that don't reveal too much of the plot and create suspense, without being solely jump scares.
Primary Research Evidence - Maryasiye Kircin
- The document summarizes the results of a survey about soap operas. 58% of respondents were female and 41% were male. The majority of respondents were teenagers or young adults.
- 62% of respondents preferred soap operas before the watershed, while 37% preferred after. 41% would never watch a soap opera.
- Respondents believed soap operas target women more than men and should include themes like family issues, crime, love, and murder.
- 50% expected trailers to be the main marketing technique, while others suggested viral marketing or ads. The town square was the most popular suggested setting.
- 66% believed soap operas typically represent the working class. The conclusion
2. Research SF 2017
The document discusses research and experiments conducted for a short film project. It begins by summarizing feedback from a survey of 26 people, most of whom were younger males. The survey found that sound/music are most important in horror films and that the film idea seemed viable. Secondary research on 4 horror films found they appealed most to young females. The target audience for the project is identified as 16-24 year olds, with the main character and setting meant to be relatable for that age group. Young females are likely to be most interested, though the film aims to appeal to all genders. The document concludes by discussing film ratings and noting the project would likely receive a 15 rating.
Survey Analysis
The document summarizes the results of a survey about preferences for action thriller films among 16-24 year old females in London. Key findings include:
- The target audience prefers films where the protagonist is male, between 16-24 years old, and in films like Taken, Casino Royale, and The Bourne Identity.
- Print advertising like posters is most likely to expose the audience to promotional materials, and film trailers are very effective at enticing viewers.
- Sound is the most important aspect for enhancing authenticity in an action thriller trailer, followed by location. The colors black and red best represent the genre.
Target research
The document discusses establishing a target audience for horror films. It describes conducting a questionnaire of 10 people ages 15-48 to understand preferences around gender, age, favorite horror film genres, and how trailers are watched. The results showed the target audience is primarily 18-25 year olds, with more men and women represented. Younger audiences prefer slasher films, and most watch trailers online, so the author will focus their research and trailer on this demographic.
Fmp research
This document provides a summary of research the filmmaker conducted for their found footage horror film project.
The secondary research looked at age, gender, and social demographics for horror movie audiences from the British Film Institute. It found that the 15-24 age group most prefers horror and graphic mature films. Horror audiences have a relatively even gender split. Lower middle class audiences (C1) have the largest share of the horror audience.
The primary research was conducted through an online survey. It found that the 18-24 age group was most attracted to found footage horror. Both genders seemed to enjoy horror equally based on the survey results. Certain age groups disliked found footage more while the 18-24 group liked
Audience Feedback Results
The document summarizes the results of a survey about audience preferences for horror films. It found that the target audience for a new horror film should be males between 16-25 years old. Most enjoy psychological and slasher genres that feature tension, thrill, and conventional horror elements like weapons and blood. Characters should include a scary antagonist and protagonist who evoke fear. The majority of respondents regularly watch horror films and enjoy the genre.
Presentation1
The document summarizes the results of a survey about audience preferences for horror films. It found that 60% of respondents were female. 80% of participants were aged 10-21. Gore and romance were the most popular horror subgenres. The majority of respondents said they feel scared when watching horror films and prefer films set in the evening, night, or afternoon. A mixture of slow, loud music and fast, quiet music was deemed most effective for horror films.
survey results
The document summarizes the results of a survey about audience preferences for horror films. It found that 60% of respondents were female. 80% of participants were aged 10-21. Gore and romance were the most popular horror subgenres. The majority of respondents said they feel scared when watching horror films and prefer films set in the evening, night, or afternoon. A mixture of slow, loud music and fast, quiet music was deemed most effective for horror films.
Questionnnaire results
The document summarizes the results of a questionnaire given to 10 people to help determine the target audience for a film trailer. Most respondents were female aged 18-25 who watch movies weekly and enjoy horror films. Trailers and online/social media were the most influential and common ways to find new movie releases. Magazines were not widely read. The results indicate targeting audiences on social media aged 18-25 who enjoy horror and are interested in film trailers.
Questionnnaire results
The document summarizes the results of a questionnaire given to 10 people to help determine the target audience for a film trailer. Most respondents were female aged 18-25 who watch movies weekly and enjoy horror films. Trailers and online/social media were cited as the most influential on viewers' decisions and how they find out about new movie releases. Magazines were not a widely used source.
Survey analysis
The survey results show that the target audience for the horror film is people aged 16-24 who have an interest in films and reading. Respondents expect to see common horror conventions in the film like jump scares, blood, gore and supernatural villains. They also expect the teaser trailer to include tense music, scary scenes and jump scares while giving an idea of the plot without revealing too much. The audience wants an authentic horror experience with a believable storyline and scenes that will genuinely scare them rather than include unrealistic or predictable elements.
Questionnaire results
The document summarizes the results of a questionnaire about film preferences. It finds that the majority of respondents were aged 17-21 and most preferred watching thriller and comedy films rated 15. Respondents indicated that film trailers on YouTube and at cinemas influence their decisions to watch films. Accordingly, the document concludes that a zombie thriller rated 15 and marketed through trailers on YouTube would appeal to the target demographic of ages 17-30.
Survey
A survey was conducted to help inform the creation of a horror film trailer. The majority of respondents were female aged 17-18. Comedy and horror/thriller were the most popular film genres. Respondents expected blood, jump scares, gore, and a unique storyline from a horror trailer. They also expected intense, creepy, sinister, or dramatic music. This information will be used to structure the trailer to meet audience expectations of the horror genre.
Age Demographic
This document discusses analyzing the age demographic for a psychological thriller film marketing campaign. It first looks at previous survey data that showed the genre's audience ranged from 18-45, with key groups being 22-27, 28-35, and 36-45. However, this data had a small sample size. The document then analyzes data from 5 psychological thriller films on the YouGov website, finding that 4 of the 5 had over 30% of their audience aged 25-39. This leads to the conclusion that the target age demographic for the marketing campaign should be 25-39 years old.
Questionnaire results
The document summarizes the results of a questionnaire given to the target audience of a thriller movie opening. Key findings include:
- The majority of respondents were 18-25 years old, as desired.
- Respondents were split evenly between male and female.
- Costumes, props, and narrative were seen as important by most.
- Supernatural thriller was a favored subgenre.
- Respondents were split on whether to use black and white or color.
- Most respondents favored an unpredictable, contemporary storyline over a traditional, predictable one.
Research and planning
The document summarizes research conducted on the target audience for a horror film trailer project. A survey collected responses from 30 people, mostly teenage girls. It found that over 80% of respondents were female, around 50% were 17 or younger, and over 40% enjoyed horror movies "a lot." Common elements people expect to see in horror trailers include torture, ghosts, gore, and serial killers. Qualitative feedback also provided insight into what draws audiences to watch trailers.
Targeted audience results analysis
The document summarizes the results of general and targeted questionnaires about preferences for a proposed 1970s-set horror film about a woman being stalked by a masked killer. The general questionnaire found that 81% of respondents were aged 16-24, which aligns with the target horror film audience. 76% were female. For the targeted questionnaire of media students aged 17-18, 67% were male, a more accurate representation of the target demographic. Both questionnaires found that respondents did not want to see the killer's face in the trailer and felt the storyline was important. This research provides guidance on the film's marketing.
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Survey monkey results
- 2. WHAT IS YOUR GENDER This shows that 62% of the people I surveyed were females but this was because hardly any males answered which shows I need to encourage more males to take the survey so I can appeal to that gender which is the gender I am to target.
- 3. WHAT IS YOUR AGE This shows me that the age range of my audience is 16 to 24 this informs me that I need to appeal to this age range when making my trailer. This is the younger generation which is the conventional age group for the horror genre.
- 4. WHAT ARE YOUR INTERESTS This shows me that the main interests in my audience is media, socialising, films and gaming which means I need to appeal to these people so they watch my trailer. These are conventional physcographics in the horror genre which shows I understand the interests of my target market.
- 5. HOW MUCH DO YOU ENJOY HORROR This shows me that 42% of the people I surveyed like horror films which shows it’s a very niche genre as only certain people like it so I need to appeal to the specific minority who enjoy horror films.
- 6. WHAT IS YOUR FAVOURITE HORROR GENRE This shows that 42% of my audience enjoy zombie and 28% like supernatural and physcological so this shows that I need to create one of these horror genres in order to appeal to my target audience. I could tie two genres together in order to widen my audience.
- 7. WHAT DO YOU EXPECT FROM A HORROR TRAILER This shows that people want excitement, tension, fast paced, and suspense. This shows that I need to include the expectations in the trailer in order to appeal to my target audience who will watch my trailer.
- 8. WHAT IS YOUR FAVOURITE HORROR FILM This shows that sinister, mama, paranormal activity and Shaun of the dead are among the most popular horror films which shows I should try and create mine around these films so that it appeals to the target audience.
- 9. WHAT MAKES A TRAILER APPEALING TO YOU This shows that my audience like tense music, scary scenes, lots of gore and build up suspense. This shows I need to include these items in my trailer in order to appeal to my target audience.