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Why should companies use online digital marketing
&
Social Media?

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1. The ability to adopt digital innovation into marketing and communication strategies is now more critical
than ever in strengthening a company’s brand and reputation.
2. With an increase in customers looking to buy online, greater competition with increasingly demanding,
digitally savvy customers, digital media has become an important and exciting part of companys
promotional strategies.
3. To succeed companies need to embrace digital innovation and seize the opportunities it provides for
marketing and communications.
Target Analyze Strategy Campaign Optimize
Because . .

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Why Digital Marketing for
Companies?
Digital Marketing is the use of digital channels for
the promotion of a business or brand. Digital
channels include but are not limited to emails,
mobile phones, social networking etc. These
channels not only ensure that the business is
promoted to the right target audience but also
strengthen the business and the brand. The
increased use of internet and digital media is a
major influence in the field of marketing today.
The marketing sector is a completely
revolutionized sector since the majority of the
population are users of the internet. This has a
direct implication on the fact that company’s need
to make increased use of the internet and mobile
devices to reach out to more customers. And
digital marketing is the best method that can be
adopted by the company’s to reach out to
prospective customers.

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Why Digital Marketing is best
means to impress customers?
Prospective customers
are already searching
online for most of their
needs
Customers spend more
time on the internet rather
in front of other media
including television.

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Display advertisements on
the internet are highly
effective and outperform
traditional advertising.
Customers have started to
judge an institute based
on its website and its
online presence.
Most customers have
also begun to buy online
more and players are
revolutionizing the
online space The internet is today the
most favoured channel for
finding information.

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The various reasons that make digital marketing the best means of reaching out to the majority of the
customers today. Some of these are:
And a lot more
Expatriates and NRIs
rely heavily on the web
for finding hyperlocal
information.
Web is considered as the
most convenient means
for sourcing information

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Advantages of Digital Marketing for
Companies?
Cost Effectivel
Instantaneous Feedback
Measurable
High Conversion Rates

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Traditional
Outbound Marketing
Re- thinking marketing
New
Inbound Marketing
Telemarketing
Trade shows
Direct mail
Email blasts
Print
TV/radio ads
Search Engine Optimisation
Search Engine Marketing
Mobile Marketing
Email Marketing
Blogging
Social Media
Video

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11. Search Engine Optimisation
What is SEO - Why is it important ?

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1. Optimized Search Results
Increases the ranking of your website on many search engines.
2. Increase Visibility
Search engine optimization helps to increase search engine visibility
3. Increased Online Traffic
This is a result of increase visibility in the search engines.
4. Cheap
If done properly, SEO helps promote your website for little cost.
Benefits of SEO

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People look here in search
results according to eye
tracking research.
SEO

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Keywords used by searchers are not necessarily what we think!
 Over 50% of searchers use key phrases of 3 words or longer
 Vital to a successful SEO campaign
 Local search - location specific key phrases are common use theses in title tags
 Aim to optimise your site on keyword per page with the most search volume
SEO - keywords

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 Text – where people put across views, opinions or write blog
posts.
 Images – images and photos
 Audio – social media enables you create podcasts or radio
shows
 Video – video sites mean that you can record entertaining
videos for the world to see.
Content Marketing

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Social Media
35,317 Likes
31,092 Followers
27,901 Subcribe
21,725 Followers
Social media is just about
human beings having
conversations and
relationships through the use
of online technology. It’s
simply a new form of mass
media. It helps SEO by
building relationships that
may later turn into links and
sales

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 Low cost - use social media to create and distribute articles,
videos & audio for a fraction of the money it would cost to
appear in press, print, radio or TV
 Unlimited access
 Simplicity
 Global reach
 Flexibility
 Measurability
 SEO social signals
Social media - Why is it important?

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 Social Bookmarking (Delicious)
 Social News (Digg, Reddit)
 Social Networking (Facebook, LinkedIn)
 Video (Youtube, Vimeo)
 Audio (Podcasts, Itunes)
 Blogs (Wordpress, eblogger, tumblr, posterous)
 Local Business Listing (Google, Facebook places)
 Brand monitoring (socialmention, Howsociable)
Social media - Why is it important?
 Reputation management
 Events & tweet ups
 Photosharing (flickr)
 Presentation sharing (slideshare)
 Social Broadcasting (Youtube)
 Ratings and reviews (yelp, Google places)
 Location based marketing (Foursquare, Gowalla)
 Viral Marketing (Youtube, Articles & PR)

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 Display Advertising
 Email Marketing
 Pay-Per-Click Advertising (PPC)
 Online Public Relations
 Search Engine Optimization (SEO)
 Affiliate Marketing
 Social Media Marketing
 Viral Content Campaigns
 Conversion Rate Optimization
Which channels right for my business?
 Blogger outreach
 Video
 Local search marketing
 Mobile marketing
 Groupon/offer sites
 Corporate web site
 Free content (ebookswhite papers)
 Online communities
 Webinars / Podcasts

21. Thanks !!!