Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Boomerang - Social Listening

9,548 views

Published on

CUONG VONG THANH
Managing Director
cuong@boomerang-vn.com
(+84) 913 723 988

Published in: Marketing
  • Be the first to comment

Boomerang - Social Listening

  1. 1. “Every good communication starts with good listening”
  2. 2. A THING BEYOND SOCIAL LISTENING TOOL… TODAY, WE WILL TALK ABOUT
  3. 3. WHY BOOMERANG? THE PIONEER OF SOCIAL LISTENING SERVICES IN VIETNAM TRUSTED BY BIG BRANDS IN VIETNAM 5 YEARS OF TECHNICAL AND DATABASE BUILDING DO NOT CHOOSE A TOOL, LET’S WORK WITH A SOCIAL LISTENING CONSULTANT THE UNIQUE LISTENING TOOL CAN TRACK ALL PUBLIC POSTS OF 32mil++ VIETNAMESE FACEBOOK USERS
  4. 4. THE FIRST SOCIAL LISTENING IN VIETNAM
  5. 5. WHO WE ARE FAILED2011 Founded by Vong Thanh Cuong, a tech savvy expert with 12 years experience in internet, web 2.0, social media, data mining & machine learning, Boomerang become the 1st social listening tool of Vietnam. And with its sophisticated technology & advanced native language processing, Boomerang kicked-out foreign tools & became the listening tool used by many global brands in Vietnam, e.g. Unilever, Nokia, LG… 2014 Boomerang was the social listening tool that owned the biggest market share in Vietnam with trust from many big giants, both global & local brands. 2015 The very first time in Vietnam, Boomerang consulted & developed the pioneer Social Media Command Center for its client BIDV, remarked its biggest business innovation that goes beyond listening & becomes a SOCIAL LISTENING CONSULTANT. This SMCC also won “Best Social Media Team” award by CMO ASIA, Singapore 2015.
  6. 6. TRUSTED BY OVER 200 BRANDS
  7. 7. CLIENTS PORTFOLIO
  8. 8. CLIENTS PORTFOLIO
  9. 9. 5 YEARS OF TECHNICAL AND DATA BUILDING
  10. 10. OUR EXPERTISE 7CORE COMPETENCIES THAT MAKE BOOMERANG OUTSTANDING Full internet data coverage Sophisticated technologies Real time monitoring & instant alert Auto sentiment classification algorithms Vietnamese language learning machine Flexible to customize based on client’s request Supportive commitment & strategic consulting
  11. 11. OUR EXPERTISE FULL INTERNET DATA COVERAGE 8.000++ News Website 1.000++ Forums 200++ E- commerce sites 200.000++ YouTube channel 1.5 mil++ Facebook Pages & Group PUBLIC POST from 30 mil++ Facebook user in VN and still more will be added… every nook & cranny Boomerang listen to of the internet conversations, from news, forums, e- commerce sites to all social media platforms
  12. 12. OUR EXPERTISE With Boomerang do not miss any piece of conversation that matters to brands Brand exact keywords iPhone Brand abbreviation keywords IP, ifone Brand indirect keywords Dien thoai tao, dien thoai sang chanh, doi thu S5…. ..and even no keyword if previous discussion mentioned brand Vietnamese language learning machine
  13. 13. OUR EXPERTISE Negative PositiveNeutral Auto-sentiment classification Human scanning
  14. 14. OUR EXPERTISE REAL TIME LISTENING INSTANT ALERT via SMS/Email
  15. 15. BEYOND SOCIAL LISTENING TOOL
  16. 16. OUR EXPERTISE BRAND’S NEED • Index & crawling data • Auto filtering & sentiment • Content processing & classifying • Provide quantitative & qualitative reports Advise insightful solutions & actionable plans based on brand strategic understanding SOCIAL LISTENING CONSULTING BOOMERANG knows it’s not enough when listening merely! The core matter of brand is WHAT TO DO NEXT from the listening data!
  17. 17. WHAT BOOMERANG CAN HELP BRANDS?
  18. 18. LISTENINGBRAND
  19. 19. WHAT BOOMERANG OFFERS BRAND LISTENING Boomerang answers everything on social that matters to brand! What consumers talked Most talked about topics Brand attributes Why consumers talked Explanation Direct link to original sources When consumers talked Timing record Trend line chart by time What Why When Who are the influencers Most influential people Most influential buzzes Most influential channels How consumers talked Positive Neutral Negative Where consumers talked Media platforms classification Who How Where Who What Why WhenWhere How
  20. 20. By referencing among “5W1H” factors, brand could find out everything about itself on social. WHAT BOOMERANG OFFERS WHO (influential people) WHY (the stories behind) WHEN (happening time) WHAT (brand’s attributes) WHERE (platforms) HOW (sentiment) BRAND LISTENING
  21. 21. OW WHAT BOOMERANG OFFERS H W W W W W Sentiment: how did they talk about brand?
  22. 22. HAT WHAT BOOMERANG OFFERS H W W W W W Keywords tag cloud Paid/owned/earned media classification
  23. 23. WHAT BOOMERANG OFFERS HAT H W W W W W
  24. 24. HEN WHAT BOOMERANG OFFERS H W W W W W Trend line charts recording detail timing
  25. 25. HERE WHAT BOOMERANG OFFERS H W W W W W
  26. 26. HO WHAT BOOMERANG OFFERS H W W W W W Who are the most influential people/channels/buzzes?
  27. 27. HY WHAT BOOMERANG OFFERS H W W W W W Every highlighted peak & bottom, or up & down trend, crisis happening will be investigated & explained to clients Investigation & Explanation
  28. 28. MONITORING & ALERTREAL TIME CRISIS
  29. 29. WHAT BOOMERANG OFFERS Boomerang can help brand detect potential crisis from the beginning stage & work with different assigned departments to settle down. Corporate PR team CRM team CEO Media & PR team Brand team MONITORING & ALERTREAL TIME CRISIS
  30. 30. WHAT BOOMERANG OFFERS Level 1 Level 2 Level 3  Mention brand name  Criticize but in general, or in doubt negative question  Conversation is on 01 topic/thread, has less than 10 comments, with neutral response or just following.  Posted by hot bloggers/KOLs…  Mention brand name  Directly criticize brand, with specific evidences.  Conversations spread out to less than 03 topics/threads on social media, have less than 20 comments, with negative & neutral response  Posted by hot forums, hot bloggers/KOLs…  Mention brand name  Seriously directly criticize brand, with proven evidences.  Call for boycotting brand.  Conversations spread out to more than 03 topics/threads on social media, have more than 20 comments in less than 4 hours with negative responses  Posted by news websites, hot forums, hot bloggers/KOLs MONITORING & ALERTREAL TIME CRISIS
  31. 31. WHAT BOOMERANG OFFERS MONITORING & ALERTREAL TIME CRISIS Alert via SMS/Email/ Direct Call
  32. 32. BENCHMARKINGCOMPETITORS
  33. 33. WHAT BOOMERANG OFFERS COMPETITORS BENCHMARKING The big picture of the market with competitors monitoring system that help brand monitor & benchmark with competitors on social SHARE OF VOICE of each brand on social HOW people talked about each brand WHERE people talked about each brand WHAT people talked about each brand Social share of voice Sentiment benchmarking Platforms Comparison Attributes insights
  34. 34. WHAT BOOMERANG OFFERS COMPETITORS BENCHMARKING Social share of voice
  35. 35. WHAT BOOMERANG OFFERS COMPETITORS BENCHMARKING Sentiment benchmarking
  36. 36. WHAT BOOMERANG OFFERS COMPETITORS BENCHMARKING Platforms comparison
  37. 37. WHAT BOOMERANG OFFERS COMPETITORS BENCHMARKING Attribute insights
  38. 38. LISTENINGCAMPAIGN
  39. 39. WHAT BOOMERANG OFFERS CAMPAIGN LISTENING Boomerang provide digital communication campaign monitoring, that helps brand evaluate campaign effectiveness as well as advises timely adjustments. # Hashtag tracking Campaign listening Paid/Owned/Earned Media Media tracking Campaign performance KOL tracking
  40. 40. CONSULTINGSTRATEGIC
  41. 41. WHAT BOOMERANG OFFERS STRATEGIC CONSULTING As a consultant, Boomerang not only provide listening data, but propose initial suggestions/actionable plan to do next & even could implement plan by itself or cooperating with trustworthy communication agencies in Boomerang network 0 Media & Social seeding plan Crisis management plan SEO plan Co-work with other agencies
  42. 42. COMMAND CENTERSOCIAL MEDIA
  43. 43. WHAT BOOMERANG OFFERS SOCIAL MEDIA COMMAND CENTER THE ULTIMATE SOLUTION FOR SOCIAL MEDIA MANAGEMENT • Consult & develop an in-house Social Media Command Center • Build up structure & working process • Provide training for staffs • Support operation & maintenance
  44. 44. WHAT BOOMERANG OFFERS SOCIAL MEDIA COMMAND CENTER BIDV Social Media Command Center consulted & developed by Boomerang won the “Best Social Media Team” award hosted by CMO ASIA, Singapore 2015. Ref: http://bit.ly/SMCC_CMO_Award
  45. 45. SERVICE PACKS LET’S COOPERATE!
  46. 46. SERVICE PACKS BRAND LISTENING CAMPAIGN LISTENING COMPETITORS MONITORING SOCIAL MEDIA COMMAND CENTER BRAND INSIGHTS Online buzzes insights    Sentiment insights    Platforms insights    Attributes insights    Most influencers sources    Crisis Alert   CAMPAIGN MONITORING Hashtag tracking   KOL tracking   Campaign on-demand tracking   COMPETITOR MONITORING Social Share of voice   Sentiment benchmarking   Platforms benchmarking   Attributes benchmarking   * Price is provided upon client request & depends on brand/product. ** Client can opt-in or opt-out services for customized services pack.
  47. 47. THANK YOU BOOMERANG CO Lucky Building, 4th floor 262 Huynh Van Banh, Phu Nhuan District, HCMC, Vietnam www.boomerang.net.vn CUONG VONG THANH Managing Director cuong@boomerang-vn.com (+84) 913 723 988

×