Digital Professional
with Experience
copyright @ edgile 1
Digital Professional
with Experience
Content
I. Key Elements of Digital Marketing
II. Digital Mediums vs. Traditional Medi...
Digital Professional
with Experience
I. Key Elements of Digital Marketing
copyright @ edgile 3
Digital Professional
with Experience
1.Key element of Digital Marketing
Websites
Search Engine
Online Advertising
Social m...
Digital Professional
with Experience
1.What is Digital Marketing ?
When the word come to our mind “Digital “ Seems like
so...
Digital Professional
with Experience
Websites
A website is basically a blank canvas that you can
use to represent what you...
Digital Professional
with Experience
•User friendly - Make key information
on your website easily accessible to
visitors ....
Digital Professional
with Experience
Search Engine
A search engine is a web based tool that gives you results
for your que...
Digital Professional
with Experience
Online Advertising
Online Advertising includes various paid measures that we can use ...
Digital Professional
with Experience
Social Media
People believe more on reviews from
friends rather than company
statemen...
Digital Professional
with Experience
Email
Emails still count for one of the cheapest methods
available for customer acqui...
Digital Professional
with Experience
Digital Over Traditional Mediums
copyright @ edgile 12
Digital Professional
with Experience
Advantages: Digital Over Traditional Mediums
1. Convenience: Good thing
about digital...
Digital Professional
with Experience
2. Reach By marketing on
the Internet, you can
overcome barriers of distance.
You can...
Digital Professional
with Experience4. Cost effective:
Digital mediums are cost effective
i.e. whether you have small,
med...
Digital Professional
with Experience
copyright @ edgile 16
Digital Professional
with Experience
Facts and Figures
In past 5 years Digital Marketing has grown manifolds in
India. Wit...
Digital Professional
with Experience
Facts and Figures
At 73.9 million home and work internet users, the
Indian online pop...
Digital Professional
with Experience
Facts and Figures
With 75 percent of its internet users under the age of 35, India
ha...
Digital Professional
with Experience
Facts and Figures
Across all age and gender groups, Women between
the ages of 35-44 a...
Digital Professional
with Experience
Facts and Figures
54 million internet users in India watched online
videos on their c...
Digital Professional
with Experience
Facts and Figures
The Indian blogging audience grew 48 percent in the past
year to 36...
Digital Professional
with Experience
copyright @ edgile 23
Digital Professional
with Experience
1.Ecommerce In India India's e-commerce market grew at a
staggering 88 per cent in 20...
Digital Professional
with Experience
2.Indian online spends increase by 54 % last year. As of
March 2012, the industry was...
Digital Professional
with Experience
3.The number of social media users showed growth of 17
per cent to reach 91 million i...
Digital Professional
with Experience
4. Entertainment
Industry In India Indian
Music & Entertainment
Industry has used dig...
Digital Professional
with Experience
5. Online Political Promotions Every
Indian Political party is present on
social medi...
Digital Professional
with Experience
6. Causes From Nirbhaya’s Justice petition to
Lifebuoy’s Hand wash Ad corporate and N...
Digital Professional
with Experience
copyright @ edgile 30
Upcoming SlideShare
Loading in …5
×

1. introduction to digital marketing

503 views

Published on

Introduction on Digital marketing

Published in: Education, Business, Technology
0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
503
On SlideShare
0
From Embeds
0
Number of Embeds
28
Actions
Shares
0
Downloads
18
Comments
0
Likes
2
Embeds 0
No embeds

No notes for slide

1. introduction to digital marketing

  1. 1. Digital Professional with Experience copyright @ edgile 1
  2. 2. Digital Professional with Experience Content I. Key Elements of Digital Marketing II. Digital Mediums vs. Traditional Mediums III. Indian Market Scenario for Digital T copyright @ edgile 2
  3. 3. Digital Professional with Experience I. Key Elements of Digital Marketing copyright @ edgile 3
  4. 4. Digital Professional with Experience 1.Key element of Digital Marketing Websites Search Engine Online Advertising Social media Email copyright @ edgile 4
  5. 5. Digital Professional with Experience 1.What is Digital Marketing ? When the word come to our mind “Digital “ Seems like something technical. “Digital marketing is marketing that makes use of electronic devices (computers) such as personal computers, smart phones, cell phones, tablets and game consoles to engage with stakeholders. Digital marketing applies technologies or platforms such as websites, e- mail, apps (classic and mobile) and social networks. Social Media Marketing is a component of digital marketing”. copyright @ edgile 5
  6. 6. Digital Professional with Experience Websites A website is basically a blank canvas that you can use to represent what you do and to add information that your customers might be interested in. Ideally a Website will act as a hub for every other activity you do online. The key to a great website is to keep it: •User friendly •Aesthetically pleasing •Engaging copyright @ edgile 6
  7. 7. Digital Professional with Experience •User friendly - Make key information on your website easily accessible to visitors . Visitors Love to find the right pages with maximum 3 clicks •Aesthetically pleasing - Avoid adding two many colors and buttons. Your website should be clutter free •Engaging - Add “call -to-actions” on every page. ( Call-to –actions –are buttons like Share Us, Like us, know more ) “Visitors love websites where required information is available within maximum 3 clicks” copyright @ edgile 7
  8. 8. Digital Professional with Experience Search Engine A search engine is a web based tool that gives you results for your queries from sites available across the web . Since we all are digital consumers today and prefer to search for a product or a service on web before we start buying, Hence Search engine can send us a traffic that is relevant and highly interested in information available at our site. copyright @ edgile 8
  9. 9. Digital Professional with Experience Online Advertising Online Advertising includes various paid measures that we can use to acquire traffic to our website. It majorly includes: Text Ads: Text Ads are text based links placed on sites to acquire traffic through them. You might have noticed them a lot on search engine’s top or side ads. Display Ads: These are one of the most prevalent forms of advertising online that most of us are familiar with. Good thing about them is, better visibility than text ads. There are many variants of display ads such as banner, video, pop up’s, pre-roll etc. copyright @ edgile 9
  10. 10. Digital Professional with Experience Social Media People believe more on reviews from friends rather than company statements for products and services they wish to Buy, hence social media is a great way to: •Create brand advocates online •Get reviews for products •Understand customers better 72% of all interne t users are now active oncopyright @ edgile 10
  11. 11. Digital Professional with Experience Email Emails still count for one of the cheapest methods available for customer acquisition online. Good thing about email programs available today is that they can be run on auto responders and have option of segmenting traffic based onto reader’s actions. Advantages: •Ability to target-customizable and personal •Supported by data – who received it, who opened it, who clicked and who forwarded itcopyright @ edgile 11
  12. 12. Digital Professional with Experience Digital Over Traditional Mediums copyright @ edgile 12
  13. 13. Digital Professional with Experience Advantages: Digital Over Traditional Mediums 1. Convenience: Good thing about digital mediums are that you can work whenever and wherever you want. From home, travelling or while holidaying. Whether it’s night or day… you can target your customers even when you are sleeping. It makes your work flexible both time & location wise copyright @ edgile 13
  14. 14. Digital Professional with Experience 2. Reach By marketing on the Internet, you can overcome barriers of distance. You can sell goods in any part of the country & abroad without setting up local outlets, widening your target market. 3. Tracking: This is where Digital completely takes over traditional mediums. Here you can track impressions, clicks and after click behavior of a user on your website. Whereas its not possible to track effectively in traditional marketing platforms. copyright @ edgile 14
  15. 15. Digital Professional with Experience4. Cost effective: Digital mediums are cost effective i.e. whether you have small, medium or huge promotional spends digital offers You a level playing field with options like cost per click, cost per impression or even performance based ads. 5. Personalization Internet marketing enables you to personalize offers to customers by building a profile of their purchasing history and preferences. By tracking the web pages and product information that prospects visit, you can make targeted mails and offers.copyright @ edgile 15
  16. 16. Digital Professional with Experience copyright @ edgile 16
  17. 17. Digital Professional with Experience Facts and Figures In past 5 years Digital Marketing has grown manifolds in India. With Indians being world’s second fastest growing online population with 31% Year over Year Growth. Let’s start with understanding, why it’s the best time to Learn digital ?copyright @ edgile 17
  18. 18. Digital Professional with Experience Facts and Figures At 73.9 million home and work internet users, the Indian online population currently ranks as the 3rd largest in the world after China and the U.S. copyright @ edgile 18
  19. 19. Digital Professional with Experience Facts and Figures With 75 percent of its internet users under the age of 35, India has the youngest skewing online population among BRIC countries. The Indian blogging audience grew 48 percent in the past year to 36 million visitors, while 26 percent of category traffic comes from mobile phones and tablets. copyright @ edgile 19
  20. 20. Digital Professional with Experience Facts and Figures Across all age and gender groups, Women between the ages of 35-44 are the heaviest internet users in the Indian market. copyright @ edgile 20
  21. 21. Digital Professional with Experience Facts and Figures 54 million internet users in India watched online videos on their computer, representing a 27-percent increase over the past year. copyright @ edgile 21
  22. 22. Digital Professional with Experience Facts and Figures The Indian blogging audience grew 48 percent in the past year to 36 million visitors, while 26 percent of category traffic comes from mobile phones and tablets. copyright @ edgile 22
  23. 23. Digital Professional with Experience copyright @ edgile 23
  24. 24. Digital Professional with Experience 1.Ecommerce In India India's e-commerce market grew at a staggering 88 per cent in 2013 to $ 16 billion. India's e- commerce market, which stood at $2.5 billion in 2009, reached $8.5 billion in 2012 and rose 88 per cent to touch $16 billion in 2013. The survey estimates the country's e-commerce market to reach $56 billion by 2023, driven by rising online retail. copyright @ edgile 24
  25. 25. Digital Professional with Experience 2.Indian online spends increase by 54 % last year. As of March 2012, the industry was worth Rs 2,851 crores in annual revenue and will further grow to Rs 4,391 crores by March 2013, the IAMAI copyright @ edgile 25
  26. 26. Digital Professional with Experience 3.The number of social media users showed growth of 17 per cent to reach 91 million in urban India by December 2013, on the back of rising Internet penetration due to increasing affordability of Smartphone and availability of cost effective data plans India: Digital Marketing Trends Introduction to Digital Marketing 16copyright @ edgile 26
  27. 27. Digital Professional with Experience 4. Entertainment Industry In India Indian Music & Entertainment Industry has used digital big time in past 3 years . Kolaveri Di was first Indian music video to go viral. 3 idiots and Ra- One raised good amount by online promotions. Since then every movie, Film star, video artist has made digital a vital part of their promotion . Alok nath Jokes have spread into media all thanks to digital only. copyright @ edgile 27
  28. 28. Digital Professional with Experience 5. Online Political Promotions Every Indian Political party is present on social media. Social media has played huge role in Narendra modi’s nomination as NDA’s PM candidate and Aam Admi Party’s government in Delhi. As a result every party is spending great amount on digital promotions creating more job opportunities. copyright @ edgile 28
  29. 29. Digital Professional with Experience 6. Causes From Nirbhaya’s Justice petition to Lifebuoy’s Hand wash Ad corporate and Ngo’s are using this medium heavily to make emotional appeal to masses. copyright @ edgile 29
  30. 30. Digital Professional with Experience copyright @ edgile 30

×