Social media marketing is an important asset of digital marketing. Today, many industries including the Film Industry, are benefited via social media. In fact, social media platforms have gone a set further than commercial channels as it has been helping in the promotional activities of mainstream cinema a lot, lately. Digital mediums have become extremely cost effective and reach to a wide sector of the audience in a matter of seconds! Our presentation is going to show you how movies can be promoted through social media marketing.

1. PROMOTING
MOVIES THROUGH
SOCIAL MEDIA
PLATFORMS

2. Social media, marketing campaigns
can create an environment where they
can discuss with others what they
think and how they feel about the
movies.

3. M A R K E T I N G O F A M O V I E C A N B E
C L A S S I F I E D I N T O
P R E - R E L E A S E
F A C E
R E L E A S E D A T E
P O S T - R E L E A S E
D A T E
Pre- release campaign is done to give out the
feel of the movie before even the movie is
released.
All the contributors can make a live presence in
social media sights like going live on Instagram and
Facebook.
Reviews about the movie and the ratings of the
movie in online mediums

4. W H Y S O C I A L
M E D I A M A T T E R S ?
Social media is believed to play a notable part of our daily
activities.
Social Media didn’t stop attracting the movie promoters, they
used these social media bases to reach several types of
audiences.
Facebook is a very powerful channel of social media and plays
an important role in building a brand or product.
Facebook marketing is very cost effective and results
orientated.

5. Social media platforms thus provide the possibility to
publish several types of media content online.
Social Media Platforms
Active Users % of log-in each day
Facebook
Twitter
1.393 billion users
288 million
70%
36%

6. 5main reasons on why social media is the best
platform for Movie Promotion

7. Q U I C K S P R E A D :
Movies have a short lifetime; hence the promotional
activity should take part right from the pre-release stage.
Social Media being the best medium helps to create
awareness in a limited time.
C E L E B R I T Y E N D O R S E M E N T :
Social media platforms like Facebook, Twitter,
Instagram, Snapchat have been excessively adapting
to these genres.

8. C O N T E N T S H A R I N G I N A J I F F Y :
Social Media platforms are extremely user-friendly.
This allows production houses to upload or share
movie trailers and other contents on Facebook,
YouTube, and other video sharing platforms.
U S E R G E N E R A T E D C O N T E N T S :
Reviews are one of the most important aspects that
encourages audiences to watch a film. These user-
generated content (UGC) naturally contributes to
the awareness of the movie.

9. R E A C H E S N E W L E V E L S :
Production houses have now found a solution through
digital media platforms. Production houses have used
Facebook apps that fans can use to request a
screening.

10. C O N T A C T
TO KNOW MORE
VISIT OUR BLOG
https://www.spintadigital.com/blog/promoting-
movies-social-media/

11. T H A N K S