Digital marketing strategies for consumer durabilites
DIGITAL MARKETING STRATEGIES FOR
Sukanta Chandra Mandal
Consumer durables include those product purchased by
consumers/customer that are manufactured for long-
Consumer durables are intended to endure regular
usage for several years or longer before
replacement of the consumer product is required.
Just about every household will contain at least a
few items of this nature.
This would include items such as sofas, chairs,
tables, bed frames, ovens, refrigerators, toasters,
and gas or electric water heater.
Top Consumer Durable Company
LG:-air conditioners, CDMA handsets, DVD players,
home theatres, optical storages, radios etc.
Philips:-television sets, music systems, personal care
items, household products, lightings, telephone handsets,
computer products and accessories etc.
Samsung:-washing machines, refrigerators, color
monitors and televisions.
Sony:-color televisions, music systems, mobile
Whirlpool:-refrigerator, washing machine
The marketing of products or services using digital
channels to reach consumers.The key objective is to
promote brands through various forms of digital media.
Digital marketing extends beyond internet marketing to
include channels that do not require the use of the
internet. It includes mobile phones (both SMS and
MMS), social media marketing, display advertising, search
engine marketing, and any other form of digital media.
The term 'digital marketing' was first used in the 1990s.
In the 2000s and the 2010s, digital marketing became
more sophisticated as an effective way to create a
relationship with the consumer that has depth and
In 2012 and 2013 statistics showed digital marketing
remained a growing field
Type of Digital Marketing
Social media Promotions
Electronic marketing is directly marketing a commercial
message to a group of people using email. In its broadest
sense, every email sent to a potential or current
customer could be considered email marketing.
Online advertising is a marketing strategy that involves
the use of the Internet as a medium to obtain website
traffic and target and deliver marketing messages to the
Social media promotion
Social Media Marketing very inexpensive method It’s the
favorite method of getting updates build brand
awareness regular updates Facebook Page,Twitter
Profiles, Google+ Page
Local Listings Submit at major local directories Build
customer reviews, ratings Uploads photos and videos
Submit at popular maps, place services
SEO considers how search engines work, what people
search for, the actual search terms or keywords typed into
search engines and which search engines are preferred by
their targeted audience.
Blog marketing is the process of reaching a business'
prospects through the use of a blog. Blogs can be relatively
inexpensive and highly effective marketing tools. Blog
marketing may also help improve aWebsite's rankings in
search results and is often used for search engine
optimization (SEO) purposes
A mobile optimized website is a website that is
optimized for mobile devices . Meaning, it has been
designed and formatted to read and navigate easily on
the small screens of mobile devices.
it only makes sense that you should make your
business’s website easy to view on mobile devices.You
know there’s a very good chance your customers are
going to access your site on their phones or tablets
Complete information about the product
Requirement of customer
Performance purchase transection
Customer service electronically
Face to face conversation
Scope of Digital Marketing
Emergence of Internet
Easy display- Easy to reach millions
More effective tools to analyze business
Challenges & Opportunities of Digital Marketing
Being a marketer is more challenging than ever before
Marketers’ biggest challenge is proving return on
Digital marketing is allocated 42% of total marketing
Digital channels provide key opportunities to meet
SWOT Analysis of Digital marketing in Consumer