Digital marketing strategies for consumer durabilites

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Digital marketing strategies for consumer durabilites

  1. 1. DIGITAL MARKETING STRATEGIES FOR CONSUMER DURABLE Presented by Sukanta Chandra Mandal ENR 19028
  2. 2. Consumer Durable  Consumer durables include those product purchased by consumers/customer that are manufactured for long- term use.  Consumer durables are intended to endure regular usage for several years or longer before replacement of the consumer product is required. Just about every household will contain at least a few items of this nature.  This would include items such as sofas, chairs, tables, bed frames, ovens, refrigerators, toasters, and gas or electric water heater.
  3. 3. Top Consumer Durable Company  LG:-air conditioners, CDMA handsets, DVD players, home theatres, optical storages, radios etc.  Philips:-television sets, music systems, personal care items, household products, lightings, telephone handsets, computer products and accessories etc.  Samsung:-washing machines, refrigerators, color monitors and televisions.  Sony:-color televisions, music systems, mobile telephones, laptops.  Whirlpool:-refrigerator, washing machine
  4. 4. Digital Marketing  The marketing of products or services using digital channels to reach consumers.The key objective is to promote brands through various forms of digital media.  Digital marketing extends beyond internet marketing to include channels that do not require the use of the internet. It includes mobile phones (both SMS and MMS), social media marketing, display advertising, search engine marketing, and any other form of digital media.
  5. 5. Cont….  The term 'digital marketing' was first used in the 1990s. In the 2000s and the 2010s, digital marketing became more sophisticated as an effective way to create a relationship with the consumer that has depth and relevance.  In 2012 and 2013 statistics showed digital marketing remained a growing field
  6. 6. Type of Digital Marketing  Email Marketing  Website Ads  Social media Promotions  Local Listing  SEO  Blog Marketing  Mobile Optimized
  7. 7.  Email Marketing  Electronic marketing is directly marketing a commercial message to a group of people using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. Website Add  Online advertising is a marketing strategy that involves the use of the Internet as a medium to obtain website traffic and target and deliver marketing messages to the right customers Social media promotion  Social Media Marketing very inexpensive method It’s the favorite method of getting updates build brand awareness regular updates Facebook Page,Twitter Profiles, Google+ Page
  8. 8.  Local Listing  Local Listings Submit at major local directories Build customer reviews, ratings Uploads photos and videos Submit at popular maps, place services  SEO  SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience.  Blog Marketing  Blog marketing is the process of reaching a business' prospects through the use of a blog. Blogs can be relatively inexpensive and highly effective marketing tools. Blog marketing may also help improve aWebsite's rankings in search results and is often used for search engine optimization (SEO) purposes
  9. 9.  Mobile Optimized  A mobile optimized website is a website that is optimized for mobile devices . Meaning, it has been designed and formatted to read and navigate easily on the small screens of mobile devices.  it only makes sense that you should make your business’s website easy to view on mobile devices.You know there’s a very good chance your customers are going to access your site on their phones or tablets
  10. 10. E-Commerce's  Complete information about the product  Requirement of customer  Performance purchase transection  Electronic delivery  Customer service electronically  Face to face conversation
  11. 11. Scope of Digital Marketing  Emergence of Internet  Fast communication  Instant Messaging  Easy display- Easy to reach millions  More effective tools to analyze business  Quick implementation
  12. 12. Challenges & Opportunities of Digital Marketing  Being a marketer is more challenging than ever before  Marketers’ biggest challenge is proving return on investment  Digital marketing is allocated 42% of total marketing budget  Digital channels provide key opportunities to meet business goals
  13. 13. SWOT Analysis of Digital marketing in Consumer Durables Strength:- • Connect • Publish • Meet • Promote • Talk • Explore • Discover • Find
  14. 14. Weakness No Knowledge No Priority No Time
  15. 15. Opportunity Visibility Credibility Profitability
  16. 16. Threat Security & Privacy Legal & Regulatory Aspect Channel Conflict
  17. 17. ThankYou……..

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