State of Social Media• Since
the launching of Facebook (2004) and Twitter (2006).• Unprecedented growth in usage of social platforms.• Not just for sharing stuff with friends…• Opportunities for businesses to engage in creative new forms of online communication with (potential) clients.
Social Mobile…• 350 million users
of Facebook’s 800 million users are accessing via smartphone• Majority of Twitter traffic from mobile 55%• 400 Million YouTube views on Mobile devices per day!Gartner predicts that by the end of 2012, thenumber one way that consumers will beinteracting with the Internet is via theirsmartphones and tablets
Socialization of Search• Google’s search
results are determined by complex algorithms.• Google started rolling out its “+1″ button to indicate ”social signals” that will be used to determine what content is being voted on as valuable by humans rather than just machines.• Google and Bing have increased the visibility and priority of social networks in search results.
Implications• Create accounts on relevant
social media• Create content for social networks• Publish and promote on social media• Treat Facebook as an extension of website• Optimize for search• Place your media “Everywhere”
Implications• Start with “Focus” and
“Passion”• Advertising revenue needs large scale• Freemium then Premium content – sell your own content• Platform for Influence• Create Opportunities - Partnerships
Implications• Social media provides global
content distribution platforms to niche markets• Democratization of marketing• The availability of personal, global publishing platforms• Ease of use• “Free” and real time marketing
• Top Facebook pages have
stores• Monetizing the networks• Taking the shop to the network• Existing e-commerce platforms building plugins for Facebook
Implications• Major reason for following
a brand on Facebook is to obtain a discount or deal.• Include sharing buttons in your online store.• Drive traffic to your online store with your social networks.• Highlight specials/deals/vouchers on Twitter and Facebook.• Make it easy for people to buy “anywhere”.