Vodafone Type – Limited Industry – Mobile Telecommunications Predecessor – Hutchison Essar Founded – 1994 Headquarters – Mumbai, Maharashtra, India Products – Mobile networks, Telecom services, etc Owners – Vodafone Group(67%), Essar Group(33%) Employees – 10,000 – March 31, 2009 Website – Vodafone India
History Initially, around 1995, the company services were branded Max Touch¸ renamed to Orange in 2000. In December 2006, Hutchison Essar re-launched the "Hutch" brand nationwide, consolidating its services under a single identity. After getting the necessary government approvals with regards to the acquisition of a majority by the Vodafone Group, the company was rebranded as Vodafone Essar. The marketing brand was officially changed to Vodafone on 20 September 2007. On September 20, 2007 Hutch became Vodafone in one of the biggest brand transition exercises in recent times.
Vodafone Essar, usually referred to simply as Vodafone, is a cellular operator in India that covers 23 telecom circles in India. It was formerly known as Hutchison Essar. It is the second largest mobile phone operator in terms of revenue behind Bharti Airtel, and third largest in terms of customers. The company now has operations across the country with over 113.77 million customers. Vodafone is the world’s leading international mobile communications company. It now has operations in 25 countries across 5 continents and 40
Vodafone’s Marketing Strategy Our Strategies objectives is toInnovate and deliver on our customer’s total communication needs. Vodafone, too, needed to educate consumers about cellular telephony:- “Can I call STD?” “Can I use my phone in a lift?” “What is airtime?” Marketing Communication Strategies Building product category/wants Creating brand awareness Enhance attitudes, influence purchases
Customer Relationship Management from VodafoneFlexible solutions that work the way you do for guaranteed successCustomer Relationship Management (CRM) is all about building lasting relationships with your customers through better understanding of their needs.
Introduction Customers are more demanding than ever before. Increased choice and access to more information on alternatives make it harder than ever before to win new customers and retain existing clients in the face of stiff competition. Customer Relationship Management (CRM) is all about understanding people: what makes them talk to you, what makes them buy from you, what products and services they are most likely to be interested in, and what makes them come back to buy from you again and again. To satisfy customers and achieve commercial success, organisations need to collect, organise and share all the information they have about their customers throughout their business in a consistent, efficient way. Vodafone is able to offer the right solution to meet the needs of every client, driving measurable improvements in business processes, enabling closer relationships with customers and supporting the achievement of new levels of profitability.
Intuitive user interface that works the way your people do• Flexibility to support your unique business processes• Marketing – obtain a clearer view of customers, make more informed investments, automate campaign management and increase campaign success• Sales – sales force automation, more informed real-time lead and opportunity management, shorter sales cycle, close more business• Service – call centre and field service management, job scheduling, service reporting and analysis• Mobile access – instant access to customer and activity data, increase productivity and efficiency, deliver more value to customers and improve win rates.
Why Vodafone?• Experience of over 150 CRM implementations across a range of key industry sectors ensures deep domain and technical expertise.• Able to offer insights gained from previous experience, saving time and increasing project success.
Building Vodafone’s CRM1. Vodafone ads play a great role in building up CRM. The ads in which the pug, two friends, Zoozoo’s, etc have made a mark on the customers. 2. The Vodafone outlets help their customers in dealing with the problems by attending to every customer and by providing them with info or solution.
Suggestion• They must hire salesperson with good skills and they should be trained properly.• Vodafone should no call the customers for irrelevant offers and just should just give a notification about bill payment instead of calling and asking All the details