Corporate Social Responsability introduction

1. CORPORATE SOCIAL
RESPONSIBILITY - INTRO
Tea Golja, Associate
Professor
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2. Lecture Content
 Sustainable Development
 Sustainable Development and
Corporate Social
Responsibility
 Corporate Social
Responsibility
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3. Lecture Content
 ISO 26 000
 Implementation of CSR – in
short
 Local community and
business
 Benefits from CSR
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4. Sustainable Development (1)
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5. Sustainable Development (2)
 Cannot be measured without
measuring subjective
wellbeing and happiness
 Human wellbeing – happiness
– economic growth
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6. Sustainable Development (3)
 Economic growth achieved
at the cost of:
1. deeper inequality
2. decline of the number of
employees
3. climate change and
degradation
4. happiness and wellbeing
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7. Ecological Footprint (1)
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8. Ecological Footprint (2)
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9. Sustainable Development and
Corporate Social Responsibility
 CSR = micro aspect of
sustainable development
 Dedication of entrepreneurs to
susatinable development
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10. Corporate Social Responsibility (1)
 Value creation for shareholders
through innovative strategies,
organization and operations
whilst improving the social
impact and the quality of the
relationship with nature
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11. Corporate Social Responsibility (2)
 „The commitment of business to
contribute to sustainable
economic development, working
with employees, their families, the
local community and society at
large to improve their quality of
life” (WBCSD)
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12. Corporate Social Responsibility (3)
 Human face of business
 Profit is not the only reason of
doing business
 Managing interested stakeholders
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13. Corporate Social Responsibility (4)
 Variety of definitions (internal and
external context)
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14. Corporate Social Responsibility (5)
 Carroll’s piramid of CSR
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15. Corporate Social Responsibility (6)
 DEFENSIVE CSR – find how to
hide the problems caused by
business
 OFFENSIVE CSR – future
oriented and innovative
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16. ISO 26 000 (1)
 Provides guidance on how
businesses and organizations
can operate in a socially
responsible way.
 This means acting in an ethical
and transparent way that
contributes to the health and
welfare of society.www.ecorl.it/en
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17. ISO 26 000 (2)
 ISO 26000:2010 provides
guidance rather than
requirements, so it cannot be
certified to unlike some other
well-known ISO standards.
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18. ISO 26 000 - PRINCIPLES (3)
 Accountability
 Transparency
 Ethical behaviour
 Respect for stakeholder interests
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19. ISO 26 000 - PRINCIPLES (4)
 Respect for the rule of law
 Respect for international norms of
behavior
 Respect for human rights
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20. ISO 26 000 – KEY AREAS (5)
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21. Interrelatedness of dimensions of
CSR
 Carroll’s pyramid  Venn’s
diagram
 People – Planet - Profit
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22. Implementation of CSR (1)
 Two preconditions:
 3 questions &
 identification of interested
stakeholders
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23. Implementation of CSR (2)
 Two preconditions:
 3 questions:
WHY?
HOW?
WHO?
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24. Implementation of CSR (3)
 Two preconditions:
 Identifiaction of interested
stakeholders: shareholders,
employees, governmental
agencies, NGO, media,
customers, suppliers, local
community etc.
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25. Implementation of CSR (4)
 Main framework:
 PLAN – DO – CHECK – ACT
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26. Local community and business (1)
 Team player
 Give back
 Foundations
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27. Local community and business (2)
 Foundations: innovations,
innovative projects with social
impact, stronger cappacity to
act, PPP,
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28. Benefits from CSR
 Financial gains
 Motivation of employees
 Attraction of best employees
 reputation
 Supporting sustainable
development
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29. PARTNERS
Università Popolare di Firenze-IT
www.universitapopolaredifirenze.it
Federación Española de Universidades Populares-SP
www.feup.org
Pula Open University -HR
www.pou-pula.hr
Eu Trade-LT
www.eu-trade.org
Yunus Social Business-AL
http://ysbbalkans.com/
Università Telematica Uninettuno-IT
www.uninettunouniversity.net
T
his project has been funded with support from the European Commission. Publication and
products reflect the views only of the ECORL Consortium, and the Commission cannot be held
responsible for any use which may be made of the information contained therein
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