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Ecorl pou-corporate-social-responsibility-introduction-deepening

  1. 1. CORPORATE SOCIAL RESPONSIBILITY - INTRO Tea Golja, Associate Professor www.ecorl.it/en 1
  2. 2. Lecture Content  Sustainable Development  Sustainable Development and Corporate Social Responsibility  Corporate Social Responsibility www.ecorl.it/en 2
  3. 3. Lecture Content  ISO 26 000  Implementation of CSR – in short  Local community and business  Benefits from CSR www.ecorl.it/en 3
  4. 4. Sustainable Development (1) www.ecorl.it/en 4
  5. 5. Sustainable Development (2)  Cannot be measured without measuring subjective wellbeing and happiness  Human wellbeing – happiness – economic growth www.ecorl.it/en 5
  6. 6. Sustainable Development (3)  Economic growth achieved at the cost of: 1. deeper inequality 2. decline of the number of employees 3. climate change and degradation 4. happiness and wellbeing www.ecorl.it/en 6
  7. 7. Ecological Footprint (1) www.ecorl.it/en 7
  8. 8. Ecological Footprint (2) www.ecorl.it/en 8
  9. 9. Sustainable Development and Corporate Social Responsibility  CSR = micro aspect of sustainable development  Dedication of entrepreneurs to susatinable development www.ecorl.it/en 9
  10. 10. Corporate Social Responsibility (1)  Value creation for shareholders through innovative strategies, organization and operations whilst improving the social impact and the quality of the relationship with nature www.ecorl.it/en 10
  11. 11. Corporate Social Responsibility (2)  „The commitment of business to contribute to sustainable economic development, working with employees, their families, the local community and society at large to improve their quality of life” (WBCSD) www.ecorl.it/en 11
  12. 12. Corporate Social Responsibility (3)  Human face of business  Profit is not the only reason of doing business  Managing interested stakeholders www.ecorl.it/en 12
  13. 13. Corporate Social Responsibility (4)  Variety of definitions (internal and external context) www.ecorl.it/en 13
  14. 14. Corporate Social Responsibility (5)  Carroll’s piramid of CSR www.ecorl.it/en 14
  15. 15. Corporate Social Responsibility (6)  DEFENSIVE CSR – find how to hide the problems caused by business  OFFENSIVE CSR – future oriented and innovative www.ecorl.it/en 15
  16. 16. ISO 26 000 (1)  Provides guidance on how businesses and organizations can operate in a socially responsible way.  This means acting in an ethical and transparent way that contributes to the health and welfare of society.www.ecorl.it/en 16
  17. 17. ISO 26 000 (2)  ISO 26000:2010 provides guidance rather than requirements, so it cannot be certified to unlike some other well-known ISO standards. www.ecorl.it/en 17
  18. 18. ISO 26 000 - PRINCIPLES (3)  Accountability  Transparency  Ethical behaviour  Respect for stakeholder interests www.ecorl.it/en 18
  19. 19. ISO 26 000 - PRINCIPLES (4)  Respect for the rule of law  Respect for international norms of behavior  Respect for human rights www.ecorl.it/en 19
  20. 20. ISO 26 000 – KEY AREAS (5) www.ecorl.it/en 20
  21. 21. Interrelatedness of dimensions of CSR  Carroll’s pyramid  Venn’s diagram  People – Planet - Profit www.ecorl.it/en 21
  22. 22. Implementation of CSR (1)  Two preconditions:  3 questions &  identification of interested stakeholders www.ecorl.it/en 22
  23. 23. Implementation of CSR (2)  Two preconditions:  3 questions: WHY? HOW? WHO? www.ecorl.it/en 23
  24. 24. Implementation of CSR (3)  Two preconditions:  Identifiaction of interested stakeholders: shareholders, employees, governmental agencies, NGO, media, customers, suppliers, local community etc. www.ecorl.it/en 24
  25. 25. Implementation of CSR (4)  Main framework:  PLAN – DO – CHECK – ACT www.ecorl.it/en 25
  26. 26. Local community and business (1)  Team player  Give back  Foundations www.ecorl.it/en 26
  27. 27. Local community and business (2)  Foundations: innovations, innovative projects with social impact, stronger cappacity to act, PPP, www.ecorl.it/en 27
  28. 28. Benefits from CSR  Financial gains  Motivation of employees  Attraction of best employees  reputation  Supporting sustainable development www.ecorl.it/en 28
  29. 29. PARTNERS Università Popolare di Firenze-IT www.universitapopolaredifirenze.it Federación Española de Universidades Populares-SP www.feup.org Pula Open University -HR www.pou-pula.hr Eu Trade-LT www.eu-trade.org Yunus Social Business-AL http://ysbbalkans.com/ Università Telematica Uninettuno-IT www.uninettunouniversity.net T his project has been funded with support from the European Commission. Publication and products reflect the views only of the ECORL Consortium, and the Commission cannot be held responsible for any use which may be made of the information contained therein www.ecorl.it/en info@ecorl.it

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