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Innovation in the csr context

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Sherif Zaki Tehemar
Sherif Zaki Tehemar
Business
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Innovation in the CSR Context Dr. Sherif H. Zaki Tehemar BDS/ANBD,MSc,MBA,PhD,CLSSGB,CM,CCSRS CSR Consultant
HowCSRcanleadtoinnovation? HowinnovationcanimproveCSRperformance? HowTBLisimproved?
The concept whereby businesses integrate social and environmental concerns in their business operations and in their interaction with their stakeholders on a voluntary basis. Corporate Social Responsibility
MoralObligation Sustainability ReputationManagement
“Itisclearthatsocietyexpectsmuchmorefromcompanies thansimplyawell-madeproductorareliableserviceatthe rightprice” Stigson(2002)
The concept whereby corporations not just to look at profits or dividends when making decisions, but also to consider the immediate and long-term social and environmental consequencesoftheiractivities. Sustainable Development
CommunityDevelopment RespectEnvironment Product/Service Loyalty/Productivity Being GOOD
“Organizations can gain competitive advantage only by managing effectively for today while simultaneously creating innovationfortomorrow” Tushman&Nadler(1986) Corporate Social Responsibility
Whatpeoplewant Whatpeopleneed Whatpeopleexpect Whatpeopledeservetohave = Stakeholder Engagement
or Innovation
Increasedemployeeengagement, Creationofnewproductsandservices,Penetrationofnew markets, Enhancedgoodwillandcorporatebranding Corporate Social Innovation
An innovative process which aims at designing a profitable product or service which, in an innovative and user-oriented way, can prove beneficial to the surrounding environment and society. CSR-driven Innovation
Chief Innovation Officer (CINO)
Workforce Power Education Loyalty Productivity SharingValue SharingGoals = Culture of Innovation
A structured collection and usage of ideas and experience from most of the employees to create radical and incremental changes in behavior, products, processes, services and business models that are valuable to customers,usersandthecompany Employee-driven Innovation
Areas of Innovation Product design Process design Culture design
EKOLADAN
LifeStraw ®
Nestle
Google
Google
Createastructuredandcontinuousideacollection,enrichmentand selectionprocess. Motivateemployeestoparticipate. Handlethousandsofideas. Obtainhighqualityideas. Findtherightpeopletoevaluateideas. Selectthebestideas. Measuretheperformance
Profitable Applicable LinkedtoCoreBusiness Sustainable Responsible Innovation that Counts
short act rapidly
MYC4
Th!nk Global
Pressalit Care
Braskem
Levi Strauss
Unilever Egypt MassageRoom Recreationfacility Outofuniform SocialClub Aweeklysocialgathering Freesnacksandbeverages 1hourperdayforrecreation Nospecialroomordesk
Recommendations 1. Make Environmental/Social Commitment Part of Your CorporateCulture.
Recommendations 2.Stay ofthe withRulesandRegulations.
Recommendations 3.KeepYourPrograms,PracticesandProductsClean.
Recommendations 4. In Times of Trouble ... Don't Wait for Community Needs To BecomeCommunityNuisances.
Recommendations 5. Make Environmental/Societal Groups Your Friends, Not Foes.
Thank you Dr. Sherif Zaki Tehemar stehemar@hotmail.com

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