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CSR & Sustainability
What we’re seeing, and what it means
for companies
COMMITMENT                GLOBALIZATION




             ECO-LABELS




                                          SUSTAINABILITY




             COMMUNITY
                                                           TRANSPARENCY
              OUTREACH
Corporate
                        Soul
       Responsibility



        Corporate
  Responsibility and
      Sustainability
                        Sustainability


Global Responsibility


                        Corporate Social
        Sustainable     Responsibility:
      Development       Making a
                        Difference




         Sustainable    Citizenship
               Value
CSR
Understanding Expectations   Intelligence
Two Way Communication        Trust
Transparency                 Social License




   SUSTAINABILITY
   Resource Constraints         Efficiencies
   Strategic Lens               Technical Innovation
   Operational Excellence       Competitiveness
Traditional Influencing Model
Real Engagement Cloud
Real Engagement ROI




        Insight       Collaboration   Innovation
CSR Messages



      Our people believe passionately that what we do makes
       a difference for customers and our society as a whole.


        We are committed to being a great place to work,
       a thoughtful steward of the environment and a caring
      citizen in the communities where we live and work. We
     are passionate about sustainably connecting people and
     places and improving the quality of life around the world.


          To us, CSR means taking steps to improve the
       quality of life for our employees and their families as
         well as for the community and society at large.
Participate in the ACTUAL debate…




                                           NIKE and SWEATSHOPS

                                           NIKE and S.H.A.P.E.



 100

 80

 60

 40

 20

  0



       2004     2005    2006        2007        2008             2009
What it means
“…the past is over and it is the
future that beckons to us now.”
“We choose to go to the moon”
“New Beijing, Great Olympics”
Vision
Leadership   Narrative
             Differentiation



             Supply Chain
             Health & Safety
             Raw Materials
             Regulatory Environment
             Chemical Use
             Employees
Foundation   Philanthropy
             Climate Change
             Materiality Assessment
             Packaging
             CSR Report
             Statement of Commitment
             Standards, Guidelines, etc.
The Ingredients




      Ideas … participate in the dialogue and test
      new ideas around the most complex societal
      issues connected to Ford’s business activities


       Action … provide financial support and
       access to Ford’s social network to individuals
       and organizations taking action around
       Ford’s CSR priorities AND challenges
The Equation




   (Ideas) + (Action) = Real Engagement




…advancing the most powerful and innovative ideas
and action across businesses, governments and
communities to enable the sustained development of
the markets & communities where we operate.

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CSR & Sustainability: What Companies Are Seeing and How It Impacts Strategy

  • 1. CSR & Sustainability What we’re seeing, and what it means for companies
  • 2. COMMITMENT GLOBALIZATION ECO-LABELS SUSTAINABILITY COMMUNITY TRANSPARENCY OUTREACH
  • 3.
  • 4. Corporate Soul Responsibility Corporate Responsibility and Sustainability Sustainability Global Responsibility Corporate Social Sustainable Responsibility: Development Making a Difference Sustainable Citizenship Value
  • 5. CSR Understanding Expectations Intelligence Two Way Communication Trust Transparency Social License SUSTAINABILITY Resource Constraints Efficiencies Strategic Lens Technical Innovation Operational Excellence Competitiveness
  • 8. Real Engagement ROI Insight Collaboration Innovation
  • 9. CSR Messages Our people believe passionately that what we do makes a difference for customers and our society as a whole. We are committed to being a great place to work, a thoughtful steward of the environment and a caring citizen in the communities where we live and work. We are passionate about sustainably connecting people and places and improving the quality of life around the world. To us, CSR means taking steps to improve the quality of life for our employees and their families as well as for the community and society at large.
  • 10. Participate in the ACTUAL debate… NIKE and SWEATSHOPS NIKE and S.H.A.P.E. 100 80 60 40 20 0 2004 2005 2006 2007 2008 2009
  • 11.
  • 12.
  • 14. “…the past is over and it is the future that beckons to us now.”
  • 15. “We choose to go to the moon”
  • 16. “New Beijing, Great Olympics”
  • 17. Vision Leadership Narrative Differentiation Supply Chain Health & Safety Raw Materials Regulatory Environment Chemical Use Employees Foundation Philanthropy Climate Change Materiality Assessment Packaging CSR Report Statement of Commitment Standards, Guidelines, etc.
  • 18. The Ingredients Ideas … participate in the dialogue and test new ideas around the most complex societal issues connected to Ford’s business activities Action … provide financial support and access to Ford’s social network to individuals and organizations taking action around Ford’s CSR priorities AND challenges
  • 19. The Equation (Ideas) + (Action) = Real Engagement …advancing the most powerful and innovative ideas and action across businesses, governments and communities to enable the sustained development of the markets & communities where we operate.