Social Business, problems, principes, implementation

1. SOCIAL BUSINESS:
PROBLEMS, PRINCIPLES,
IMPLEMENTATION
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2. Topics
 Social business problems
 Principles and implementation
 Can you start social business
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3. Social Business Problems
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4.  Too local (small is beautiful, but can you scale?)
 Too far from the consumers
 Not a consumer-oriented
 Do not employ IT
 Save on the design
 No clear added value
 No brand is created
 Do not use the resources they have efficiently /
effectively (because of lack of experience)
 Lack of ownership feeling
 Avoids subcontracting - increases costs
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5. Principles and Implementation
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6.  The growth of social business is affected by changed attitude:
an example of VMG
 Moral superiority – tell everyone about your good deeds, involve others.
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7.  Involve famous people
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8.  Use mainstream – do not be willing to have everything of your
own immediatly
 Use portals/chanels, etc that already have a broad audience
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9.  Have a good goal / clear message
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10.  Involve volunteers
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11.  Invest in design
 Use different income sources
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12.  Make use of the ones bigger than you
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13.  7 days from production to trade
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14.  Aim – higher added value
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15.  Look for / create new ideas
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16.  Product and Packaging
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17.  Little things are important
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18.  You can go where your client is
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19.  Good things are spreading by themselves
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20. Can you start social business?
Do you have unused resources, which you could employ (premises,
supplies, volunteers, time, etc)
What can one do without having investments? (do not hurry to invest
and increase your costs)
Are there any organisations you could partner/work with or use?
How can you increase your income?
What is the structure of your expenses and income?
Do you experiment with products so you would find the best solution
for your client?
What social businesses can be established today?
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