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Ecorl transformative-corporate-social-responsibility-deepening

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Ecorl transformative-corporate-social-responsibility-deepening

  1. 1. Transformative Corporate Social Responsibility According to Wayne Visser Sanja Dolenec, mag. oec. www.ecorl.it 1
  2. 2. Lecture Content  Introduction  A Critical Perspective  Defining the DNA of CSR  The Principles of CSR 2.0 www.ecorl.it 2
  3. 3. Introduction (1)  Corporate social responsibility (CSR) is a corporation’s initiatives to assess and take responsibility for company’s effects on environmental and social wellbeing www.ecorl.it 3
  4. 4. Introduction (2)  We should judge the success of CSR by whether our communities and ecosystems are getting better or worse www.ecorl.it 4
  5. 5. A critical perspective (1)  Ecological footprint has more than tripled since 1961 due to the spread of capitalism and Western lifestyles globally www.ecorl.it 5
  6. 6. A critical perspective (2)  Climate change is evident and human activity is the main cause  According to The Economics and Climate Change the cost if action to reduce GHGs and avoid the worst impacts of climate change is about 1% of global GDP yearly  Inaction results in a oersistent annual loss of 5% of global GDP www.ecorl.it 6
  7. 7. A critical perspective (3)  Poverty  Capital flows to whereever the social or environmental standards are lowest  Unemployment problems affecting developing regions  2.5 billion people still lack access to improved sanitation facilities www.ecorl.it 7
  8. 8. A critical perspective (4)  Inequality  The top 20% of the population enjoys more than 70% of total income, 2% for those in bottom 20%  Inequality between urban and rural populations in developing countries www.ecorl.it 8
  9. 9. A critical perspective (5)  Corruption as one of the socio-economic cancers that aids and abets the poverty and inequality www.ecorl.it 9
  10. 10. Defining the DNA of CSR (1)  The DNA responsibility bases:  Value creation  Good governance  Societal contribution  Environmental integrity www.ecorl.it 10
  11. 11. Defining the DNA of CSR (2)  Value creation refers to economic developmnet, which contribute not only to enrichment of shareholders and executives, but improves the economic context in general (investing in infrastructure, creating jobs, etc.) www.ecorl.it 11
  12. 12. Defining the DNA of CSR (2)  Good governance includes the institutional effectiveness  If institution is not transparent and fair, this undermines everything else that CSR is trying to accomplish www.ecorl.it 12
  13. 13. Defining the DNA of CSR (3)  Societal contribution refers to stakeholder orientation  Philanthropy as need  Today are more people in slavery than there were before it was officially abolished in the 1800s www.ecorl.it 13
  14. 14. Defining the DNA of CSR (3)  Environmental integrity – not only minimising the damage but also to maintain and improve ecosystem sustainability  According to WWF’s Living Planet Index, a third of the biodiversity on the planed is vanished since they began monotoring 1970 www.ecorl.it 14
  15. 15. The principles of CSR 2.0 (1)  Transformative CSR, or CSR 2.0 focuses its activities on identifying and tackling the root causes of our present unsustainbility and irresponsibility following several principles www.ecorl.it 15
  16. 16. The principles of CSR 2.0 (2)  Creativity  Today’s standardisation does not foster the kind of creativity that is needed to solve the complex social, environmental and ethical problems we face www.ecorl.it 16
  17. 17. The principles of CSR 2.0 (3)  Scalability  Companies need to educate their customers to shop and live more sustainably and responsibly, to recognise social, environmental and ethical label, etc. www.ecorl.it 17
  18. 18. The principles of CSR 2.0 (5)  Responsiveness  Although companies are responding to CSR issues, they are not genuinely responsive to the scale and urgency of stakeholder needs. www.ecorl.it 18
  19. 19. The principles of CSR 2.0 (6)  Glocality  In a complex CSR 2.0 world, companies will have to become more sophisticated in understanding local contexts and finding the appropriate local solutions they demand, without forsaking universal principles www.ecorl.it 19
  20. 20. The principles of CSR 2.0 (7)  Circularity  The need for a circular economy where all waste becomes „food” input to the cycles of nature and the cycles of industry www.ecorl.it 20
  21. 21. Conclusion  It is evident the companies have to question the way they practice CSR concept in order to solve the world’s main environmental and social issues  Transformative approach to CSR is crucial www.ecorl.it 21
  22. 22. Conclusion www.ecorl.it 22

Editor's Notes

  • /collaborative economy / peer 2 peer economy
  • Transformin how we travel
  • Mainly ‘Generation Y’ - young people who are more open to new, authentic experiences.

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