2. Trevor Lopeman moved around as a child. Living
in Largo, Fl, Lynn Haven, FL, and Tallahassee, Fl.
As the oldest of three Trevor knew early on two
things were certain: he wanted to be the best
leader he possibly could and that he wanted to be
the most successful person the people around him
would ever know. As a child Trevor had a talent for
creating things with legos, coming up with “off the
wall” type ideas, and a fondness for music that
would stick throughout his life. These lead to him
seeing things others didn’t, joining the military and
becoming an entrepreneur and inventor. He is now
enrolled at Full Sail University for a degree in
Digital Marketing, hoping to build skills in an area
that will only improve the success of his current
businesses and those to come.
IDENTITY
3. PROFESSION
Potential Job Titles:
• Operations Manager
• General Manager
• Business Owner
Hero/Magician Archetype - By
being competent, creating a vision
and living by it, and helping others
by overcoming obstacles in
innovative ways
Entrepreneur/Inventor
4. • DEMOGRAPHICS: 60% Male, 30-50
years old, diverse, skilled in STEAM, Located in
the U.S.
• PSYCHOGRAPHICS: Passion for
music, engineering, fitness, tactics and strategy,
building a culture, desire to help people and
advance humans, the world and science/
technology.
• IDEAL AUDIENCE MEMBERS:
Elon Musk (CEO of SpaceX Tesla Inc., Founder of
The Boring Company, Neuralink, and OpenAI),
Astro Teller (Head of “X Company” Google’s
Moonshot Factory), and Derek Belch (Founder
and CEO of Strivr)
Investors/Collaborators
TARGET AUDIENCE
5. GOALS
Short Term: (Immediately After Graduation, Dec 2022)
• Grow my clothing brand and begin a consulting firm.
‣ $100k in sales of brand Merch and $200k in
custom orders by Dec 2022.
Mid Term: (2032)
• Complete and release for production the first ever
Recovery Chamber.
‣ By this time my network and amount of
investors will have grown exponentially and
provided the resources to complete such an
amazing task.
Long Term: (2045)
• Ownership in 4-5 of personally ran companies invested
in many more.
‣ By this time I will have had enough experience in
marketing, leadership, business and more to
manage being the owner of a few to several at a
time. I will have attained an internal culture in
these businesses to allow the upper echelons of
each business to be handled as if I was there.
Able to retire or grow/invest in more businesses
6. SKILLS ANALYSIS
Notable Skills & Current
Proficiencies:
Notable Skills REQUIRED in TRADE & Current
Proficiencies:
Microsoft Office 365 75%
Engineering 60%
Adaptability 90%
Leadership 80%
SOFT
HARD
CRM 60%
Data Base User Interface and Query 75%
Active Listening 90%
Coordination 90%
SOFT
HARD
7. I help people do more with health, fitness,
and becoming better, by inventing,
consulting, and living my life as an example
to be followed.
PROMISE
8. CREDENTIALS
Work Experience:
• Rising Underdog Apparel- Owner/
Operations Manager
• U.S. Army Reserve- Military Police Squad
Leader
• Multiple Labor Jobs- Handyman/
Technician of all Trades
Education:
• Title of Certification Course Completed,
Organization Name
• Digital Marketing, B.S., Full Sail University (Dec. 2022)
Awards:
• Afghanistan Campaign Medal
9. COMPETITION
Chase Burkhalter
Industry Experience:
• Mechanical Engineer
Education:
• Mechanical Engineering BS University of Central
Florida
Noteworthy Experience:
• 9 years in the HVAC industry
• Under contract with USAF for 5 years
Skills and Proficiencies:
• Energy Modeling - 0 endorsements
• Air Conditioning - 0 endorsements
• Mechanical Engineering - 0 endorsements
Trevor Lopeman
Overall Online Presence:
• 80 connections. No customized banner. Headshot is
professional. Profile is simple yet detailed. No
published articles. Yes he is active on other social
media. No the URL is not customized
• Grade: Average 70 out of 100
HEADSHOT
Industry Experience:
• Independent study and personally ran
business 1+year
Education:
• Digital Marketing Full Sail University 2022
Leadership Experience:
• 4 years Squad Leader
• 1+ year business owner
Skills and Proficiencies:
• Personal Finance - 2 endorsements
• New Business Development - 0 endorsements
• Public Speaking - 0 endorsements
Overall Online Presence:
• 348 connections. Banner Image Customized.
Professional Headshot. Profile is outdated but detailed.
No published articles. Yes, active on social media. Their
LinkedIn URL is not customized.
• Grade: Average 75 out of 100
10. COMPETITION
Stephanie Dedman
Noteworthy Experience:
• 6 years with Florida Engineering Society as a
Leadership Development & Program Coordinator
• 4.5 years at Florida Dental Association mostly as
Coordinator of Foundation Affairs
Trevor Lopeman
HEADSHOT HEADSHOT
Industry Experience:
• Leadership Development & Program
Coordination
Education:
• MS in Leadership
Skills and Proficiencies:
• Event Planning - 1 endorsements
• Event Management - 1 endorsements
• Strategic Planning - 1 endorsements
Overall Online Presence:
• 377 connections. No custom banner image. Headshot
is professional. Her profile is not very detailed. No
published articles. Unsure as to any other Social Media.
URL is not customized.
• Grade: Average 60 out of 100
Industry Experience:
• Independent study and personally ran
business 1+year
Education:
• Digital Marketing Full Sail University 2022
Leadership Experience:
• 4 years Squad Leader
• 1+ year business owner
Skills and Proficiencies:
• Personal Finance - 2 endorsements
• New Business Development - 0 endorsements
• Public Speaking - 0 endorsements
Overall Online Presence:
• 348 connections. Banner Image Customized.
Professional Headshot. Profile is outdated but detailed.
No published articles. Yes, active on social media. Their
LinkedIn URL is not customized.
• Grade: Average 75 out of 100
11. BRAND POSITION
For the business person/investor who wants to be a part
of the next steps in self-care and technological
advancement, I provide out of the box thinking leading to
innovation of the future, today, because I don’t believe
that we have even reached 10% of technological
potential we can provide. I do believe that in order for us
to get there as a being, as humans, we need to take care
of ourselves along the way better than we are currently.
DOPEY LOPEY
12. NETWORKING &
MARKETING
Industry Events & Organizations
• Robothon 2021
‣ 22-24 June 2021 | Munich, Germany
• Name of event or professional organization
‣ 01 Mar 2021 | Tallahassee, Florida
• Name of event or professional organization
‣ 26-29 Apr 2021 | Virtual
Digital Marketing
• Primary Content: Contact I will be creating content around
success, athletics, design and engineering.
• Primary Tools: I will use Facebook, Instagram, YouTube and
Tik Tok on a 4-5 times a week basis in multiple formats from
text to image to video.
• Website: I will use my brand marketing site as a networking
tool and as a way to provide information to those seeking to
invest in or work under me to understand more about me.
Picture of You
Goes Here
13. PROFESSIONAL DEVELOPMENT
Mentor
• Mentors I will seek will be like minded individuals with
similar interest and objectives. Should have 20+ years
experience and related skils. Oct 2021
Formal Education
• Digital Marketing- Full Sail University (Dec. 2022)
Technical Skills
• Electrical Engineering- Camping World/Self-Employed
2013-
• General Engineering- Camping World/Self-Employed
2013-
• Mechanical Engineering- Self-Employed 2013-
• Security Tactics- U.S. Army 2012-
Soft Skills
• Leadership- U.S. Army 2012-
• Public Speaking- U.S. Army 2012-
• Critical Analysis- U.S. Army 2012-
• Operational Efficiency- U.S. Army 2012-
14. Trevor Lopeman
You know those “little things” you run into on a day
to day basis that you wish you had a better way to do it? Well,
what I do is take those problems and lack of efficiency and create an
innovative and more efficient way/object to resolve those issues. In fact, I
have two patents pending currently to resolve some of those “little things”.
“
15. REFERENCES
Our founding story: From sports to enterprise. (2020,
December 22). Retrieved from https://www.strivr.com/company/
our-story/
Elon Musk. (n.d.). Retrieved from https://www.tesla.com/elon-
musk?redirect=no
Astro Teller. (n.d.). Retrieved from https://x.company/team/
astroteller/
Hero Brand Archetype - Kaye Putnam: Psychology Brand
Strategy. (2019, August 19). Retrieved from https://
www.kayeputnam.com/brandality-archetype-hero/
Magician Brand Archetype - Kaye Putnam: Psychology Brand
Strategy. (2019, August 19). Retrieved from https://
www.kayeputnam.com/brandality-archetype-magician/
Interesting Engineering. (n.d.). Retrieved from https://
interestingengineering.com/events
O'Connor, S. (2020, December 02). The Top Healthcare Events
& Conferences of 2021. Retrieved from https://www.adsc.com/
blog/the-top-healthcare-events-conferences
Tallahassee Investors Network - Home. (n.d.). Retrieved from
https://tin.wildapricot.org/
