This document describes a career management platform called mojoLive. It aims to help professionals better manage their careers by making it fun, simple and rewarding. The platform aggregates all of a user's professional data and experiences to generate a "Mojo Score", and allows users to earn "Caps" (badges) and rewards for career achievements. It also helps employers find innovative job candidates. The founders have relevant experience. An initial beta launch was successful in engaging users and influencers within technical communities through social sharing and gamification elements like leaderboards. Traction metrics like user growth, logins and user engagement are promising.

1. CAREER MANAGEMENT IS
...BUT IT DOESN’T HAVE TO BE.
GIB RO N

2. The Problem
Professionals
Work & grind, often with minimal direction or
awareness of their field at-large.
When they hit a stumbling block in their career (or life),
what’s next? How do they chart the path to continued
professional and personal growth?
“Keeping all my professional data current is time-
consuming, boring, and a real hassle.”
“I have loads of qualifications that make me a great hire,
but in the 6-second review of my résumé it’s impossible to
get that across.”
Employers
Highly inefficient to sort through a homogeneous
stack of résumés each round of hiring.
Incredibly difficult to find professionals that are
innovators and creators looking for a purpose with
which to align themselves.
“Attracting, rewarding, and retaining 21st century
professionals is difficult.”
“I have no easy way to determine which professionals are
the most qualified.”

3. The Solution
We help professionals become better by
making managing their careers
simple, fun, and rewarding!
COUNT EVERYTHING!
Quantified Self Big DataGamification

4. Team - Co-Founders
Dave Jefferson davej
Chief Executive Officer
• Successfully built a $90M IT
staffing company
• Technology entrepreneur
with more than 23 years of
experience.
• Led development of a patented
web application for Gen Y that
teaches responsible money
management using gaming
principles.
Sandy Smith sandys1
Chief Product Officer
• Led the development of
custom sites for more than
50 organizations while
serving hundreds more with
innovative and collaborative
products.
• Over 15 years of web
development experience
• Organizer of DC PHP user
group
Eli White eliw
Chief Technology Officer
• Scaled Digg from 30,000 to 3
million users
• PHP demigod with over 16 years
experience
• Deeply involved with the PHP
community
• Previous Community Relations
Manager for Zend
• Frequent speaker at technical
conferences around the world

5. Team - Key Employees
Mickey Skelton mickey
Chief Culture Officer
Published author, MBA concentration
in change management, recovering
management consultant
Kevin Bruce kevin
Creative Director
Organizes Web Technology user group
in Frederick, MD, equal parts designer
and developer
Oscar Merida omerida
Lead Developer
12+ years of development experience
that include rebuilding MLSSoccer.com
Kevin Kestler kestler
Digital Media Strategist
Experienced social media community
builder, single-handedly ran communications
for a 2011 Inc. 5000 honoree
Elizabeth Smith auroraeosrose
Developer
Core Developer of PHP, charter member of
PHP Women, frequent speaker
Corey Ballou corey
Developer
Organizes PHP user group in Charlotte, NC,
developer with the drive of an entrepreneur

6. The Big Picture - Professionals
career treadmill
continuous learning/
skills/actions
feeling bored and
unengaged
job worries
due to
United
States
154M
E.U.
225MBrazil
101M
China
780M
India
478M
Work/job/career
anxiety & stress
Worldwide
Labor
8 out of 10
doctor visits

7. The Big Picture - Employers
Where They Fail
Don’t know what they spend in aggregate on employee
recruitment.
Treat employee recruitment as an administrative chore
instead of a strategic investment.
View the first stage as the application instead of a
potential candidate’s decision to apply.
Tend to treat potential hires as petitioners, making
candidates jump through hoops to get the institution’s
coveted jobs.
Where They Could Succeed
Position themselves as employers, not just advertisers of
available jobs.
Position themselves as an employers-of-choice in the
minds of future employees.
Top priority should be reaching out and compelling the
best candidates to apply.
Look at the recruiting process as trying to sell jobs to the
very best hires.

8. Why We’re Different
Bring employer talent management
tools into the Knowledge Age
Recruit passive candidates
Assist employees with career
management
Workforce analytics and
assessment
Educate professionals
about their career
Mojo score is a measure-
ment of career value
Suggestion system gives
crowdsourced insight
Set and track career goals
Goes way beyond the
traditional resume
Make career mgmt. the
goal, not finding the next job
Link to external indicators
Get noticed for all your
professional experience
Make career management
fun, sticky and social.
Caps provide recognition
for career achievement
Social sharing with others
Leader boards and levels

9. How It Works
+ +
=
import
Import your current career
information from LinkedIn
or Facebook.
Skills
Involvements
Achievements
Portfolio
Shelf
Augment this by adding skills,
involvements, achievements
and portfolio items.
These Profile items contribute to
your mojo score — and can then be
rated by other users. Your updates
and the influence of others’ ratings
will cause your score to fluctuate,
giving a real-time market assessment
of your career value.
You can even import from other sources to make this easier.

10. What Does All That Do?
Creates a much more compelling profile on the web.
Counts EVERYTHING, giving you a Mojo Score accounting for all your professional
qualifications and how they are rated by other users.
Lets you earn Caps (badges) as fun & meaningful indicators of career advancement.
Lets you earn real world rewards.
Fun & meaningful indicators of career advancement. Also,
some eye candy for your Profile!
Caps
A 1-100 rating of your career & marketability based on your
experience and accomplishments.
Mojo Score
50
Opportunities for career advancement that users can earn
for free based on their Score and expertise.
RewardsPHPCONFERENCE
DISC OUNT
SAVE 40%
Use Code
MOJO
40%
OFF

11. User Acquisition Approach
Powers the most popular sites on the web, from Facebook to Amazon.
Wide variety of skills, professional growth & involvement opportunities.
Tight-knit community of professionals that are highly desired by top companies.
Professional group about which we have enough prior knowledge to be able to validate our algorithm.
Shared loathing for a broken traditional recruiting process.
Technical Community

12. User Acquisition Approach
Beta Launch - php|tek 2012
1,643
Unique
visitors to
mojoLive
365
New beta
signups
1,015 of which werefirst-time visitors!
342
Hours spent
on site
90
% growth in
user base
We now count 197 of the world’s top
PHP developers among our users!
During the week of php|tek: From the Twittersphere: Fun tidbits:
Competition over mojo Scores
led us to create the Twitter
hashtag #mojoThrowdown
where users could make their
battles public. The first ever
#mojoThrowdown is still going
strong, point by point, and
drawing increasing attention.
The word mojoLive was
spoken so much throughout
the conference that it became
a drinking game!

13. User Acquisition Approach
Tech (10M)
Focused growth at
targeted technical
and professional
communities
Growth

14. The Influencer Model
860
Visitors
from shared
social links
22% of overallunique visitors!
May 2012:
90
New beta
signups
10.5% conversion rate
858 SOCIAL INTERACTIONS
BY 421 UNIQUE USERS
CREATING 47.6K INDIVIDUAL IMPRESSIONS
BAM! I just unlocked
the mojoAddict cap on
@mojolive! mj.tl/fa
@biggreenman Nice!
How do you unlock it?
I’m just 2 points away from
having a higher mojo Score
than @biggreenman. Rate
me on @mojoLive!
@biggreenman
What’s @mojoLive?
Can I get an invite?
@biggreenman
Are you up for a
#mojoThrowdown?
Low-to-No CPA
@mediumgreenman
Just rated your skills on
@mojoLive. Good luck!
@mediumgreenman
Nice! So close to the
front page ‘didja’s!
Hey @smallgreenman
what’s @mojoLive? Can
you send me an invite?

15. Traction
That’s up 281%!
3.9k
Unique
visitors to
mojoLive
605
Beta
signups
Highlights from May 2012:
7.92
Monthly
logins per
user
1.77
Ratings per
Facet
26.4
Data points
per User
“data density”
Buzz in the Twittersphere:
LinkedIn’s average: 2.8!
Listen to our very own Eli White talking
mojoLive on the Voices of the ElePHPant
podcast!
That’s up 202%!

16. For more info please contact:
Dave Jefferson davej
Chief Executive Officer
dave@mojolive.com
(301) 452-7222
@davejefferson