1. Trevor R. Lane
5062 Abernethy Park Dr. Hickory, NC 28201 • (610) 417-3854 • trlane525@gmail.com
PROFILE WITH VALUE-ADDED CAPABILITIES:
Eleven years of experience in sales, strategic account management, leadership, problem solving and medical education.
Strengths:
q Demonstrated leadership and business ownership abilities with a focus on problem solving.
q Building team and individual confidence.
q Creating and managing results oriented account plans.
q Gaining customer confidence, establishing rapport, and building trusted relationships.
q Delivering persuasive sales/education presentations, identifying needs, selling value and benefits.
q Creating unique customer experiences.
SELECTED AWARDS AND RECOGNITION
q Three time “President’s Council” winner: 2006, 2007, and 2009 (Presented 2016-pending Jan 2017).
q Recognized in 2007 with the company’s top field leadership/sales award, “East Coast Sales Representative of
the Year”.
q Recognized in 2007 as the “Carolina’s area Rookie of the Year”.
q Consistently ranked within the top 30% of the nation, 2006-2012
- 2016 104% (District as of Aug), 2015 104% (District), 2014 106% (District) , 2013 105%
(District), Top 10% (2012 individual contribution), Top 28% (2011), Top 30% (2010), Top 5%
(2009), Top 25% (2008), Top 5% (2007), Top 5% (2006) in the nation.
q Earned in 2008 and 2009 Carolina’s area Novaquest team partnership award.
q Earned Charlotte district peer MVP award in 2007, 2008, 2009 and 2015.
q Earned Charlotte district Vision Award 2012 for leading the charge with our transformation into a customer/patient
focused organization.
q Earned 2013 Cardio East Area Customer Experience award.
q Earned Sales Rep, Senior Sales Rep and Executive Sales Rep status in min time requirements.
q Presented for highest field sales promotion in 2016, Senior Executive Sales Rep (Pending Jan 2017).
WORK EXPERIENCE WITH EXAMPLES OF SUCCESS, ROI AND LEADERSHIP:
ELI LILLY & COMPANY – Hickory, Charlotte, Asheville, Winston Salem N.C. Sept. 2005- Present
Current: Executive Sales Representative-Hospital systems specialists: Cardiovascular and Diabetes Unit
-Responsible for cath lab, inpatient, discharge space, outpatient CV sales, problem solving and education.
-Responsible for inpatient and discharge diabetic sales, problem solving and education.
-Responsible for creating a health system environment that favors partnerships with Lilly across the entire
portfolio.
Executive Sales Representative-Neuroscience Division (Included Rheumatology Presence) 2005-2013
q 2016 Sales Results (current as of August data):
- Special objective-Effient #2 in the nation at 127% to plan (Selection of 30 cardiologists providers to grow)
- Effient Trx 113.8% to plan
- Effient DDD 119.4% to plan
q Conversion of Novant Health Inpatient Space to the Lilly Insulin portfolio:
- Resulted in a $1.2 million insulin contract with Lilly
- 474 physician group practices accounting for 55k potential Trx’s of insulin
- Invited to help build core measure discharge med education protocols/process with pharmacy
§ Resources created and utilized across the system.
- Invited to help contribute resources and content to the Novant system diabetic educational transformation.
- Creation of environment that has lead to us being a top 5 vendor of choice.
- Deep knowledge of the Novant system and pharmacy leadership.
q Development of 2016 account management resources:
- Creation of a SWOT analysis algorithm that was shared across the nation.
- Helped develop a strategic account management tool kit that is utilized across the nation.
- Recognized as a top leader in strategic account management across the area/nation.
q Selected to participate in and help organize/build a future leaders of Lilly conference (2016 Elevate Conference):
- Designed and organized conference curriculum and speakers.
- Shared learnings and follow-up post conference.

2. q Selected to participate in and successfully completed the first “Field Based DSM” training program:
- Coached multiple sales reps across the South Atlantic area with a focus within the Greenville NSPC district.
- Helped organize and run district and regional meetings.
- Participated in multiple interview days that lead to the hiring of high performing candidates.
- DSM ready
q Created and designed along with other select South Atlantic representatives a provider comment card to help pulse
our providers needs across the area/dis./terr. The Comment Card was internally approved and shared nationally.
Impact: The comment card was credited with helping to significantly improve the South Atlantic provider “value”
scores.
q Successful launch of both Axiron and Cialis once daily with sustained growth over time.
- Maintained a 26-28% share during the first year of the Axiron launch, significantly above the avg. SOM in
the nation and area.
- Maintained a 13%+ share with Cialis OD, significantly above the area avg.
q First Six Sigma Green Belt trained sales representative in the Carolina Neuroscience Area:
- Organized and lead a project aimed at increasing the utilization effectiveness of the corporation’s second
most costly (52 million dollars) sales/educational resource, programming in-services. Project findings were
presented to the Neuroscience business unit VP, east regional sales VP, and brand/operational leaders.
Impact: Project results helped influence an area and national change in how customer in-services are
organized and implemented.
q Leadership Development: Crucial Conversations, Targeted Selection, Leading At Lilly, Generational Leadership,
Harvard Business Review: Milford Industries coaching case study, Leadership assessment, Situational Self
Leadership, Enemies of Trust, and Insight colors.
q Designed and shared nationally, macro enabled excel business analysis tools and associated business ownership
philosophies. Impact: Empowered representatives to make more confident customer and business centric
decisions.
q Served as one of the team leaders with an open-access initiative to gain unrestricted Medicaid access for
neuroscience products in North Carolina. Impact: Garnered customer letters that helped support a positive change
in ruling for open-access to mental health treatments in NC.
q Selected as a member of a national 5-person sales team to develop more customer focused leadership and training
experiences for new and existing representatives. Impact: Our work resulted in updated training that put the
provider and patient at the heart of all interactions.
EDUCATION:
B.S., Magna cum laude (Major: Biology, Sub-focus in business and chemistry) 2005
Moravian College, Bethlehem, PA
Associates Degree in Education 2003
NACC, Bethlehem, PA
Boy Scouts: Eagle Scout Rank
COMMUNITY INVOLVEMENT:
Rotary Club 2009-2013, Habitat for Humanity, Charity Chase Half Marathon Board member 2009-Present
INTERESTS:
Backpacking, Hiking, Exercise Science, Nutrition, Fitness, Carpentry, Restoring old homes, Entrepreneurship, Problem
Solving