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Breaking monopoly with new solutions. Why diversity is important for travel and hospitality industry. Marcin Wesolowski, Bidroom



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Marcin Wesolowski, Director of operations @ Bidroom, at Travel Tech Conference Russia 2018 (
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Breaking monopoly with new solutions. Why diversity is important for travel and hospitality industry. Marcin Wesolowski, Bidroom

  1. 1. Breaking monopoly with new solutions Why diversity is important for travel and hospitality industry
  2. 2. Travel and Hospitality industry went through some amazing changes in last decades. Everything became easier and faster. But is this all ideal? Marcin Wesolowski | Director of operations at
  3. 3. Monopoly “It's not hard to be valuable when you are a monopoly” Robert Cardillo Director of US Defense Intelligence Agency
  4. 4. 4 Deregulation - Airline Deregulation Act of 1978 - Single European Act of 1986 Result: More choice, better prices, more people travelling It always help the market and us, people
  5. 5. OTAs monopoly or duopoly? More evidence of a so-called duopoly coming into play as Expedia and land 80% of all European hotel sales on online travel agencies” - Tnooz
  6. 6. How did it happen?
  7. 7. 01. People used to find us in Google, take our email and send a request for an offer. Email 02. They also used to book directly if price was good for them. Hotel website 03. and if not they would fill in the form. Enquiry form 04. or just walk directly to hotel’s reception to ask for a room. Walk-in 05. unless guests came from companies that we had a deal with. Co-operations bookings years ago
  8. 8. 2007 And then this happened and: - It gave a powerful tool to independent travelers - It taught us that everything is instant, easy and fast - It helped us travelling I think the iPhone is the best consumer product ever. That's what I feel about it. And it's become so integrated and integral to our lives, you wouldn't think about leaving home without it.” - Tim Cook
  9. 9. 01. Dominant in most markets 02. Dominant in many markets Expedia 03. Great solution for apartments owners AirBnB 04. Link to hotel and phone Tripadvisor 05. New solution for non-commissionable reservations NEW: Bidroom bookings now
  10. 10. So what went wrong?
  11. 11. What is the solution?
  12. 12. Bidroom is a revolutionary, membership-based hotel booking platform that generates direct, commission-free reservations, while providing its members with the best rates.
  13. 13. How do you compete with giants?
  14. 14. Michael Ros "I know we're a mosquito compared to an elephant. But mosquitoes can be very annoying."
  15. 15. 27 Believe in what you are offering to the market Be confident Constantly improve your product Work on product Make sure your users bring the next ones Build your community Be visible How to grow
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  20. 20. 33 HELLORUSSIA2018 Go to Bidroom, click register, fill in the form. In next step use the code get free membership Get in Touch Email us Website
  21. 21. Thank You For your attention Marcin Wesolowski