3. Contents
• SWOT ANALYSIS OF GOOGAL…
• SO, WHAT’S THE GOOGLE
STRATEGY..
• EXPAND PLACES TO SHOW ADS...
• BUSINESS MODEL…
• BRAND BUILDING...
• PERSONALIZATION…
…..THE END…..
4. INTRODUCTION OF GOOGLE
• Google is an American Multinational
publicly- traded organization built around
the company’s hugely popular search
engine.
5. “To organize the world’s information, and
make it universally accessible and useful.”
---Made by Tooba
6. Vision Mission And Focus:
• The Vision:
To make search engines so powerful they
would understand everything in the world.
• The Focus:
Google continues to focus on innovation
and on the user experience.
7. THE HISTORY OF GOOGLE
• Google began in 1996 as a
project by Larry Page and
Sergey Brin when they
were both studying at
Stanford University
California
• It was founded in 1998
and now turns into the
most powerful search
engine and one of the
leading internet
technology and advertising
companies all over the
world.Sergey Brin Lary page
(Russian) (American)
8. Lary page
• Larry Page is a famous US Computer
scientist, best known as the cofounder of
Google, alongside with Sergey Brin.
• In 1998, Larry Page and Sergey Brin
Found Google, INC, the now most popular
search engine.
• Also, he is the 12th richest person in
world.
• Larry’s net worth is $44.4 billion in 2017
9. Sergey Brin
• Sergey Brin is a Russian born American
computer scientist and internet
entrepreneur. Together with Larry page,
he co-founded Google. Brin is the
President of Google's parent company
Alphabet Inc.
• As of July 2017, Brin is the 14th richest
person in the world, with an estimated net
worth of $43.2 billion.
10. History Continue
• In 1997, The BACKRUB was renamed as
“GOOGOL”
• “GOOGOL”: which means 10100 .
• And in the same year GOOGLE becomes
GOOGLE Inc.
• The name Google was an accident. A
spelling mistake made by the original
founders who thought they were going to
Googol.
11. Five Force For Google
Barriers to
Entry(Potential
for new market
entrants)
Buyer
power
GOOGLE
Treat of Substitutes
(Product &
Technology
Development)
Competitive
Rivalry
(Degree of
Rivalry)
13. Current Competitors
• The competitive deal with is strong and
ongoing in this industry because large
amounts of advertising dollars flow to the
website that has captured the largest
volume of searches.
14. SWOT analysis for Google
Strengths Significant brand image
Strong infrastructure base
Robust financials
Weaknesses Lack of product integration
Opportunities New products and services
Strategic acquisition
Growing mobile advertising market
Positive outlook for Android smart
phones
Threats Intense competition
Exchange rate fluctuations
Hacking and related security issues
15. • So, what’s the Google
strategy
• What’s behind all the actions
we have seen Google take over
the years?
16. Expand places to show ads
• Google’s revenue is based on advertising.
• You Tube, Gmail have been developed to attract
audiences for its ads.
17. Business model
1. Google introduces a smart, innovative and quite risky
business model-Adwords.
2. Still today Adwords is the main source of revenues
of Google Inc.
18. Brand building
• Google worked very hard on Brand Building. It look
that brand building was much more important to them
than just revenues and profits
• The strategy worked. And it was a key asset in the
subsequent IPO(Initial Public Offering) at the
Nasdaq.
19. Personalization
1.Search engineers have spent the last 40years working
on it, but now it’s time to focus on the searcher!
2.The Google toolbar can report search terms and Web
site.
3.Google Analytics reports all activity on a Web site.
4.Google Website Optimizer knows which variations of
your message work best.
