The document discusses mission and vision statements, their roles in the planning process (P-O-L-C framework), and how they incorporate stakeholder interests and organizational purpose and aspirations. It provides examples of vision statements and explores how mission and vision statements facilitate strategy, define roles, and encourage coordination. The document also addresses applying mission and vision concepts to personal and professional career development.

2. Mission & VisionMission & Vision

3.  Understand the roles of
mission, vision, and values in
the planning process
 Understand how mission and
vision fit into the P-O-L-C
framework
 See how passion and creativity
relate to vision
 Incorporate stakeholder
interests into mission and
vision
 Develop organizational mission
and vision statements
 Apply mission, vision, and
values to your personal and
professional career
Learning ObjectivesLearning Objectives

4. Mission and Vision as P-O-L-C ComponentsMission and Vision as P-O-L-C Components

7.  Communicates the
organization’s reason for
being, and how it aims to
serve its key stakeholders
 Often integrates a
summation of the firm’s
values
 Mission statements tend to
be longer than vision
statements
 A future-oriented
declaration of the
organization’s purpose and
aspirations.
 Addresses what a firm
wants to become
 Vision statements tend to
be relatively brief

8. Examples of Vision Statements

9. ROLES PLAYED BY
MISSION AND VISION

10. MISSION and VISION ORGANIZING
• Facilitates strategy
• Defines roles and responsibilities
• Encourages coordinated efforts
• Creates and supports culture.

11. MISSION, VISION, & LEADING

12. Controlling consists of three steps

14. Creativity and Passion help create Mission/Vision

15. Mission
Components
Customers
Markets
Employees
Public
Image
Self-Concept Philosophy
Survival,
Growth,
Profits
Products or
Services
Technology

17. DEVELOPING YOUR PERSONAL
VISION & MISSION