- The document is a presentation on Google Inc that provides an executive summary and background on the company.
- The executive summary states that Google is an American company specialized in internet services like search, communication, and statistics tools, and has become the most used search engine through innovative products and engineering culture.
- The background discusses that Google was founded in 1996 and has expanded over the years through introductions like Gmail, Google Maps, YouTube, Android, Chrome, and Google Plus.
Predicting the future of Google - BrightonSEOIan Miller
By looking at the companies that Google is buying, and the hires it's making, I look at a possible future for Google and how that will change the way we search.
As a part of the Strategy Assignment during MBA. We tried to create a Strategic Landscape of Google Inc. This is one of the best presentations we ever made. I made it with my friends Abhishesh Kumar Sharma and Virindersingh Villkhoo
Predicting the future of Google - BrightonSEOIan Miller
By looking at the companies that Google is buying, and the hires it's making, I look at a possible future for Google and how that will change the way we search.
As a part of the Strategy Assignment during MBA. We tried to create a Strategic Landscape of Google Inc. This is one of the best presentations we ever made. I made it with my friends Abhishesh Kumar Sharma and Virindersingh Villkhoo
Content
I. Introduction
II. Company overview
III. Products and services
IV. Main competitors 2015
V. Profitability and US market share 2013
VI. Market Segmentation
VII. SWOT analysis
VIII. Google innovative corporate culture
IX. Business strategy
a) Early success
b) Google’s way of business expansion
c) 4Es of Google strategy
Google International Research - London, October 15rosieferris
The Ladies that UX London event in October was hosted by Google and explored learnings from international fieldwork, looking at how to engage stakeholders and run quick-turnaround, long shelf-life studies in emerging markets.
This is the playback presentation I shared with the Method studio.
Our Company specialize in e-Commerce Websites Development / Designing Mobile Application,
iPhone, Android, Window Mobile, Search Engine Optimization, Digital marketing, web hosting,
Content writing and Google Ads , PPC Expert , Business Lead , Website design and development company Wit Source Technology Pravesh Kumar.
We build the solutions, which evolve with the changing needs of your business. We have a highly capable team consists of web consultants, creative designers, content writers, graphic
designers, programmers and web marketing professionals, who know how to deliver results. We treat
each of our clients individually and therefore we do not offer set prices on any of our services. So if
you need to improve profitability and efficiency of your business. We have experience of over 12 +
years in the IT field.
Analysis of both Google brand and their service offerings, I have done this presentation as part of my master degree thesis. This presentation includes my personal comments and opinnions about Google and its offerings
My final paper for my MBA Capstone class, based on "Google's Strategy in 2012" by John E. Gamble. Includes a SWOT analysis and suggestions on how Google can move forward.
I had to do a final project consisting of an entire strategic plan for a Fortune 1000 company. I chose Google because I love most of their products. The powerpoint begins from the start of thinking about strategy all the way through implementing it and revising it when necessary. Everything in between falls in this Powerpoint as well. It is one of my personal favorites.
Content
I. Introduction
II. Company overview
III. Products and services
IV. Main competitors 2015
V. Profitability and US market share 2013
VI. Market Segmentation
VII. SWOT analysis
VIII. Google innovative corporate culture
IX. Business strategy
a) Early success
b) Google’s way of business expansion
c) 4Es of Google strategy
Google International Research - London, October 15rosieferris
The Ladies that UX London event in October was hosted by Google and explored learnings from international fieldwork, looking at how to engage stakeholders and run quick-turnaround, long shelf-life studies in emerging markets.
This is the playback presentation I shared with the Method studio.
Our Company specialize in e-Commerce Websites Development / Designing Mobile Application,
iPhone, Android, Window Mobile, Search Engine Optimization, Digital marketing, web hosting,
Content writing and Google Ads , PPC Expert , Business Lead , Website design and development company Wit Source Technology Pravesh Kumar.
We build the solutions, which evolve with the changing needs of your business. We have a highly capable team consists of web consultants, creative designers, content writers, graphic
designers, programmers and web marketing professionals, who know how to deliver results. We treat
each of our clients individually and therefore we do not offer set prices on any of our services. So if
you need to improve profitability and efficiency of your business. We have experience of over 12 +
years in the IT field.
Analysis of both Google brand and their service offerings, I have done this presentation as part of my master degree thesis. This presentation includes my personal comments and opinnions about Google and its offerings
My final paper for my MBA Capstone class, based on "Google's Strategy in 2012" by John E. Gamble. Includes a SWOT analysis and suggestions on how Google can move forward.
I had to do a final project consisting of an entire strategic plan for a Fortune 1000 company. I chose Google because I love most of their products. The powerpoint begins from the start of thinking about strategy all the way through implementing it and revising it when necessary. Everything in between falls in this Powerpoint as well. It is one of my personal favorites.
K UJ John E. Gamble University of South Alab.docxDIPESH30
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John E. Gamble
University of South Alabama
G
oogle was the leading Internet search f i r m i n
2012, w i t h a nearly 67 percent market share i n
search f r o m home and w o r k computers and a
95 percent share i n searches performed f r o m mobile
devices. Google's business model allowed advertisers to
b i d on search terms that w o u l d describe their product or
service on a cost-per-impression (CPI) or cost-per-click
(CPC) basis. Google's search-based ads were displayed
near Google's search results and generated advertis-
i n g revenues o f more than $36.5 b i l l i o n i n 2011. The
company also generated revenues o f about $1.4 b i l l i o n
i n 2010 f r o m licensing fees charged to businesses that
wished to install Google's search appliance o n company
intranets and f r o m a variety o f new ventures. New ven-
tures were becoming a growing p r i o r i t y w i t h Google
management since the company dominated the market
f o r search based ads and sought additional opportu-
nities to sustain its extraordinary growth i n revenues,
earnings, and net cash provided by operations.
I n 2012, Google was pursuing a cloud comput-
i n g initiative that was intended to change the market
f o r c o m m o n l y used business productivity applica-
tions such as w o r d processing, spreadsheets, and pre-
sentation software f r o m the desktop to the Internet.
I n f o r m a t i o n technology analysts believed that the
market f o r such applications—collectively called cloud
computing—could grow to $95 b i l l i o n by 2013. Google
had also entered i n t o alliances w i t h Intel, Sony, D I S H
Network, Logitech, and other f i r m s to develop the
technology and products required to launch Google
TV. Google T V was launched i n the U.S. i n 2011 and
w o u l d allow users to search live network and cable
programming; streaming videos f r o m providers such
as N e t f l i x , A m a z o n Video O n Demand, and YouTube;
and recorded programs on a D V R . The company also
launched its G o o g l e + social networking site i n 2011
to capture additional advertising opportunities.
Perhaps the company's most ambitious strategic
initiative i n 2012 was its acquisition o f Motorola
M o b i l i t y f o r $12.5 b i l l i o n , w h i c h put i t i n the hard-
ware segment o f the smartphone and tablet computer
industries. Analysts f o l l o w i n g the transaction saw the
move to acquire Motorola M o b i l i t y as a direct attempt
to m i m i c Apple's strategy used f o r the iPhone and iPad
that tightly integrated hardware and software f o r its
most profitable and fastest g r o w i n g products. Google
had launched its A n d r o i d operating system f o r mobile
phones i n 2008 and allowed wireless phone manu-
facturers such as L G , H T C , and Nokia to produce
Internet-enabled phones boasting features similar to
those available o n Apple's iPhone. By 2012 ...
Daniels Fund Ethics Initiative University of New Mexico .docxtheodorelove43763
Daniels Fund Ethics Initiative
University of New Mexico
http://danielsethics.mgt.unm.edu
This material was developed by Jennifer Sawayda under the direction of O.C. Ferrell and Linda Ferrell. Stephanie Amalfitano and
Matthew Moody worked on a previous edition of this case. It is provided for the Daniels Fund Ethics Initiative at the University of New
Mexico and is intended for classroom discussion rather than to illustrate effective or ineffective handling of administrative, ethical, or
legal decisions by management. Users of this material are prohibited from claiming this material as their own, emailing it to others, or
placing it on the Internet. Please call O.C. Ferrell at 505-277-3468 for more information. (2012)
Google: The Quest to Balance Privacy
with Profits
INTRODUCTION
When Sergey Brin and Larry Page created their search engine “BackRub” in 1996, they could not
have imagined at the time what the future held for their creation. BackRub was unique in that it
used links to rank web pages. Before this time, search engines tended to use algorithms that only
took into account key words, so when a certain item was searched, the user might receive links to
webpages that were both legitimate and less legitimate (or irrelevant). Brin and Page’s algorithm,
which they dubbed PageRank, accounted for links, roughly equivalent to citations, which went into
and out of the website. This complex mathematical algorithm worked. Results were ranked
according to their relative importance, allowing users to see the most “legitimate” search results
first. In 1998, the search engine Google was officially born, named after the term “gogol,” a
mathematical term for a 1 followed by 100 zeros.
Google’s ease of use for users propelled the search engine to its number one status, ousting
competing search engines such as WebCrawler and Infoseek. As Google gained in popularity, it
expanded into a number of different ventures, including advertising, book publishing, social
networking, and mobile phones. The company also acquired or owns a number of other well-known
sites, such as Orkut (a social-networking site popular in Brazil and India), the photo-sharing site
Picasa, and YouTube, the most popular video sharing site in the world. In 2011 it launched Google+,
a social networking site being watched carefully by its competitor Facebook. For four consecutive
years, Google was considered to be the most valuable brand in the world (although it was
surpassed by Apple in 2011). Approximately 2 billion searches a day are performed through
Google’s search engine.
As is common with most large companies, Google has experienced its share of ethical issues. Its
mantra “Don’t Be Evil” was questioned after it entered China, where it allowed the government to
censor some of its sites. Its wide reach and its plans to publish millions of books online has incurred
lawsuits from both publishers, who accused the co.
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
How to Split Bills in the Odoo 17 POS ModuleCeline George
Bills have a main role in point of sale procedure. It will help to track sales, handling payments and giving receipts to customers. Bill splitting also has an important role in POS. For example, If some friends come together for dinner and if they want to divide the bill then it is possible by POS bill splitting. This slide will show how to split bills in odoo 17 POS.
How to Create Map Views in the Odoo 17 ERPCeline George
The map views are useful for providing a geographical representation of data. They allow users to visualize and analyze the data in a more intuitive manner.
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdfTechSoup
In this webinar you will learn how your organization can access TechSoup's wide variety of product discount and donation programs. From hardware to software, we'll give you a tour of the tools available to help your nonprofit with productivity, collaboration, financial management, donor tracking, security, and more.
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
3. Outline
• Introduction
• Executive Summary
• Background of the company
• Industry overview
• Competitive Analysis
• Marketing strategy
• Conclusion
3
4. Executive summary
▪ Google is an American multinational corporation specialized
on internet related service and web based product such as
search, communication and statistical tools.
▪ Google has become the mostly used search engine in the
industry showing highly innovative product and software
engineering capabilities. Google has cultivated a culture of
innovation.
▪ Fortune Magazine and the Great Place to Work Institute
named Google the 2014 “Best Company Work For.”
4
5. Introduction
In this dynamic business world
there are some business
organizations who are
consistently out coming there
performance. These
organizations are worldwide
renowned for their goods and
services. Among them we have
chosen the ‘Best Company
Work For’ 2014, Google Inc as
the topic to present a report on.
5
6. History
Google began in January 1996 as a research project by Larry
Page and Sergey Brin when they were both PhD students at
Stanford University in Stanford, California. Originally, Google
ran under Stanford University's website, with the domains
google.stanford.edu and z.stanford.edu. The domain name for
Google was registered on September 15, 1997,and the company
was incorporated on September 4, 1998. Year by year Google
expanded. It introduced G-mail in 2004, Google Maps and Earth
in 2005, Youtube in 2006, Android operating system in 2007,
Crome in 2008 and lastly Google Plus in 2011.
Background of the Company
6
7. MISSION:
The official mission statement of
Google Inc. is "Google's mission is to
organize the world's information and
make it universally accessible and
useful.
Is the color of gold, butter and ripe
lemons. In the spectrum of visible
light, yellow is found between green
and orange.
VISION:
Google’s vision is to make search
engines so powerful that people would
find and understand every single thing
in the world. Google believe that the
most effective, and ultimately the most
profitable, way to accomplish it’s
mission is to put the needs of our
users first So there vision is to,
provide the most relevant and useful
search results possible provide the
most relevant and useful advertising.
Because, Ads should not be an
annoying interruption will never stop
working to improve utilizing the
experience, search technology, and
areas of information organization5
Is the color of blood, and because of
this it has historically been associated
with sacrifice, danger and courage.
7
8. Form of business
Google is a corporation. It was firstly a
private corporation. Then it was turned into
a public corporation in 2004. Form of
business
8
Product and services offered:
Hardware: (Nexus phone, Chrome book,
Google driveless car)
10. Customer base:
Google has huge number of customer worldwide. Mainly those who use
Google as the ISP are the customers of Google. Again the users of their
software, hardware and services are their customers
Marketing in which Google is operating
Google is incorporated in USA. But it is operating around the world.
10
11. Industry Overview
11
The Industry: The industry Google Inc belongs to is the Internet Service
Provider (ISP). The search industry is an ecosystem with a number of different
companies and related technologies that together provide complete solutions
for intranet and customer-facing content search. It is a fact that, most search
engines use very similar technologies. They all have features that support
customers across a broad range of requirements. But here are some the
companies that we feel are strongest in the field and who are the major
competitors for Google Inc.
12. Major Competitors
12
Amazon
Amazon with its Kindle e-book reader is one of the leaders in e-book reader’s market
Mozilla
Mozilla has shown intent to kick Google out from its default search engine status Mozilla
is now eyeing to get a deal with Microsoft to make Bing as its default search engine in
Firefox.
Yahoo
Google’s biggest competitors besides Microsoft is Yahoo Yahoo made some
improvements by integrating search with its rich content Users can watch videos or
stream music straight from the Yahoo search results page.
13. Google started with a set of few intelligent rules. Growing from
there, it has developed into a new business, which has made it the
world's largest search engine They use the power of less which
gives us a clean, simple, and interference free search page. They
have posted no ads on the website, which is proven as a impressive
way to make users happy and to make sure they are coming back as
they get exactly what they want. Google offers information from
reliable sources nearly every time.
Marketing strategy
13
14. Google is that they offer the zero
risk free entry policy. Google
uses the power of the vision.
Google has a pay-per-click
concept, every time you click on
it, they get money, but not from
the searcher but from the site
owners, for whom he are looking
for.
Marketing strategy
14
15. Considering above we can say that Google is a mix of excellent marketing
ideas, smart choices, great advisory and culture of innovation which make
them a great provider of quality products and highlight them as a promising
performer showing wide variety in the market. Google was not the first
devise for searching or email or advertisements. But its market leadership
was due to the fact that it did all of those things better than others. So it can
easily be estimated that, the strategy which Google Inc follows is leading it
towards the pinnacle of success and helping it to be the most established
player in ISP industry.
Conclusion
15