Target audience

1. Task 3
What aspect of the filmwould appeal to the target audience?
For the primaryaudience whenwe firstsee the MillenniumFalcononJakku itwouldbe appeal to
olderaudiencesasalot of the primary audience are peoplewhosaw the originalswhentheywere
youngerandgrewup withthese filmsandthisshipwasprobablytheirfavourite fromthe original
films,itisalsoan iconicfeature of star warsso to see it is nostalgicforolderfans.Anotherthingthat
wouldappeal forolderfanswouldbe seeingChewyandHanSolowhentheygoonto the Millennium
Falconand the appearance of these twoiconiccharacterswouldplease andexcite the primary
audience wholove these characters,howeverthismightnotappeal tothe secondaryaudience as
much as theymayhave not seenthe original filmsandtherefore won’tknow whothese characters
are so itwon’tbe nostalgicforthem. Anotherthingthatwouldappeal toolderaudienceswouldbe
the musicwhichwouldappeal tothemas it againisiconicand fromthe original filmsandmakes
olderpeople remorsethemselvesintothe starwarsworld.Andfinallythe thingforthe older
audiencesthatwouldappeal wouldbe the iconicscreenatthe start withthe star wars fontand
writing,alsowiththe oldmusic.Somethingthatwouldappeal toneweraudienceswouldbe the
explosionsinthe filmasalot of the neweraudiencesprobablywanttoor watchedstar wars forthe
actionand explosionanditappealstothemas there isa lot of explosionsinthisfilm, anotherthing
that wouldappeal tothemcouldbe the fast pacednature of the filmandthe fast X-WingandTIE
fighterbattlesthatare inthe filmasagain a lotof newerfansare probablywantingtowatchthe film
because itisfilledwithaction.Andalsothe new characterswouldappeal tosecondaryaudiencesas
theydon’thave to have watchedthe olderfilmstoknow whotheyare and the neweraudience can
followtheirstoryandrelate tothe newercharacterslike the olderaudiencescanrelate to
characters suchas Han SoloandLuke Skywalker.
What parts of the trailer appeal to the target audience?
Parts that wouldappeal tothe primaryaudience would be the musicasitisnostalgicand immerses
people intothe starwars universe andremindsthe olderfansof the original trilogy,anotherpartof
the trailerthat wouldappeal tothe primaryaudience wouldbe the twoshotbelow of Chewyand
Han togetherandit wouldappeal tothemas it’sthe firstshotof the twotogetherandconfirmsthat
theyare bothgoingto returnfor thismovie andthat wouldexcite fans.Anotherthingthatwould
appeal tofans wouldbe seeingthe millenniumfalcon(below) inactionasitsone of the original and
iconicshipsthatfans associate withstarwars andto see it inthe trailerwouldexcite fansandmake
themmore inclinedtogoand watch the film, thisscene wouldpossible excitethe secondary
audience whoare intoactionas the millenniumfalconisbeingchasedby twoTIE fightersandthis
chase scene wouldpossiblyappeal tothemasthe newerfansare probablygoingtowatchthe film
for the actionoverthe original charactersas theyprobablydidn’tgrow upwithstar wars the same
waythe primaryaudience would’ve.Anotherthingthatwouldattractsecondaryaudience fans
wouldbe whenX-Wingsare fightingthe TIEfighters,thiswouldappeal toneweraudiencesasitisa
majorfightsequence full of explosionsthatwouldappeal tosecondaryaudiences. Characterssuch
as Finnwould’ve appealedtoMale fansas he comesacrossas a strongcharacter that fanswould
wantto relate to while Womenwouldpossiblywanttorelate toReyas she alsocomesacross as a
strongcharacter and youngerfanscan relate andfollow these charactersstories asthisisthe first
time these

2. Task 3
characters have beenseenandyoungerfanscangrow upwiththem while olderfansprobablycan
relate tocharacters such Han Solo,ChewyandLeiaof the original films while fanswon’tbe able to
relate tothemas olderfansas thismightbe theirfirststarwars filmtheyhave watched.