 The official website launched in May 2011 as
simply a black page and streamed an
encrypted audio file described by users...
In July 2011, a teaser trailer leaked online 3 days before its
official release before showings of Harry Potter and the
De...
 Around six months before the film comes out, a teaser poster was released.
Because it is only the teaser poster they wil...
 Continuing a method used withThe Dark
Knight whereby the opening sequence of the
film was attached to IMAX prints of I A...
• The theatrical trailer leaked online, like the teaser trailer, before being
released the following week attached to thea...
 500 ‘bat-symbol’
signs were
graffitied all over
the world, and for
every one
found, photograph
ed and sent to the
Dark K...
 The marketing campaign forThe Dark Knight
Rises was unbelievably successful
 After the smash hit of the previous film a...
The dark knight rises
The dark knight rises
The dark knight rises
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The dark knight rises

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The dark knight rises

  1. 1.  The official website launched in May 2011 as simply a black page and streamed an encrypted audio file described by users as ‘chanting’  Users decrypted the audio to reveal the Twitter hashtag "#TheFireRises".Warner Bro removed a pixel from the webpage for every tweet using the hashtag.The website revealed the first official image of Bane.
  2. 2. In July 2011, a teaser trailer leaked online 3 days before its official release before showings of Harry Potter and the Deathly Hallows – Part 2.They knew that this would be an extremely popular showing as it was the concluding film in the Harry Potter sequence, and both films are owned by Warner Brothers.
  3. 3.  Around six months before the film comes out, a teaser poster was released. Because it is only the teaser poster they will not reveal much about the plot line, instead using iconography that people will recognise such as the bat symbol in the centre image.This poster is so instantly recognisable it doesn’t even have the name of the film on it, usually a must have for film posters.The other two are recognisable to fans of the films, but not to everyone in the same way as the bat sign. Because of this they include a second give away such as the metal bat symbol or the Batman's mask. These ones also include the name of the film.
  4. 4.  Continuing a method used withThe Dark Knight whereby the opening sequence of the film was attached to IMAX prints of I Am Legend seven months before release, a six- minute prologue ofThe Dark Knight Rises was attached to 70mm IMAX prints of Mission: Impossible – Ghost Protocol, again approximately seven months before release.
  5. 5. • The theatrical trailer leaked online, like the teaser trailer, before being released the following week attached to theatrical prints of Sherlock Holmes: A Game of Shadows in December 2011 • Warner Bros. attached a second theatrical trailer for The Dark Knight Rises to theatrical prints of The Avengers in April 2012 • AWarner Brothers executive said “We see this placement as a good strategic decision.We always want our trailers to be seen with films that people want to see—and a lot of people will be going toThe Avengers!” • The executive also commented that the trailer will “provide the best potential exposure forThe Dark Knight Rises.” • Warner Bros. released the trailer online on April 30, 2012, approximately four days before they attached it to theatrical prints of The Avengers.
  6. 6.  500 ‘bat-symbol’ signs were graffitied all over the world, and for every one found, photograph ed and sent to the Dark Knight Rises Website, a new frame of the trailer would be released. All 500 were found within 24 hours.
  7. 7.  The marketing campaign forThe Dark Knight Rises was unbelievably successful  After the smash hit of the previous film and its own incredible marketing campaign, the public eagerly awaited the campaign for Christopher Nolans conclusion to the epic Dark Knight trilogy just as much as they did the film  Receiving more than 12.5 million views in the first 24 hours after its release, the trailer set the record for most combined downloads from iTunes, beating the previous record held byThe Avengers

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