My project that I completed during week 1 of my Project and Portfolio1: Personal Brand class.

1. PERSONAL BRAND EXPLORATION
Timothy Dedmon
Project & Portfolio I: Week 1
November 24, 2023

2. I am a hard working person who likes to get
things done in a orderly fashion. My
previous Military af
fi
liation has help me be
detail oriented where nothing goes
unnoticed. I love sports and will put my all
into my job because I believe you will never
work a day in your life if you are doing what
you love!
IDENTITY
Picture of You
Goes Here

3. PROFESSION
Potential Job Titles:
• Media Programming Directors
• Broadcast Announcers
• News Analysts, Reporters,
Journalists
Entertainer - To entertain my
audience with jokes, and or fun
takes about sports will keep them
involved and interested. Do more
than just speak numbers and
stats but having fun with the way
I present it.
BROADCASTER for SPORTS INDUSTRY
Picture Relevant
to Your Industry
Goes Here

4. Hiring Managers in the Sports Media Industry
TARGET AUDIENCE
Aaron Meaux
Outreach Plan:
• Research what he does at his local news station to
get an idea of what I possibly would be doing.
• I will reach out via instagram to see if there is a way
that we can talk more formally.
• If he has not reached back out via instagram I will
follow up with an Email within a week.
Sports Director at WALB
Jay Webb
Outreach Plan:
• Research what the job at his TV station does and
what market level he currently is at.
• I will reach out via LinkedIn and try to contact him
in a more formal way.
• If I do not get a respond via LinkedIn I will follow up
with an email within a week
VP/General Manager of
WHSV-TV
Zoltan Salcedo
Outreach Plan:
• Research what his job position and how he can
help me get into my position
• I will reach out and connect with him via LinkedIn
and try to get in touch with him more formally
• I will reach back out after a week via email.
News Director at KRGV-TV

5. GOALS
Short Term: (2025-2026)
• Get a job in the Sports Media Industry.
‣I will apply to 3 jobs a week until I have be
selected for a job.
Mid Term: (2027-2035)
• Become an known entertaining sports
broadcaster with at least 60-100k followers on
each social media platform.
‣Record a podcast show once a week while
dropping two clips of the show throughout
each week.
Long Term: (2036-2045)
• Get a contract with ESPN or FOX
‣Apply for 4-5 jobs every 3 months, while
maintaining my podcast show every week.

6. SKILLS ANALYSIS
Notable Skills & Current Pro
fi
ciencies:
Notable Skills REQUIRED in TRADE & Current Pro
fi
ciencies:
Adobe Creative Cloud
SOFT
HARD
Novice / Adept / Expert
Broadcast Writing Novice / Adept / Expert
Leadership Novice / Adept / Expert
Communication Novice / Adept / Expert
Editing
SOFT
HARD
Novice / Adept / Expert
Sports Writing Novice / Adept / Expert
Knowledge in Sports Novice / Adept / Expert
Communication Novice / Adept / Expert

7. I promise that I will focus on the facts
and not opinions so that my audience
know that I am credible and not forming
biased thoughts!
PROMISE

8. CREDENTIALS
Work Experience:
• Media Statistician for Sun Belt
Conference Basketball Tournament
• Assistant Media Director for University
of West Florida Football games
Education:
• Degree in Communication from
University of West Florida
• Sportscasting Full Sail Graduate
(Expected 2025)
Awards:
• 2020 Fraternity and Sorority Life
Emerging Leader Award
• 2021 Fraternity and Sorority Life
Legacy Award
• 2022 Presidents Award for Leadership
in Diversity
Picture Relevant
to Your Industry
Goes Here

9. COMPETITION
Makayla Hill
Industry Experience:
• Host: True Sports with MK
Education:
• Sports Communication Degree at Ferris State
University
• Diploma of Education at Jalen Rose Leadership
Academy
• Sportscasting Full Sail Graduate (Expected 2025)
Leadership Experience:
• Women’s Volleyball Road Manager
Skills and Pro
fi
ciencies:
• Content Creation
• Adobe Premiere Pro
• Public Speaking
Timothy Dedmon
Overall Online Presence:
• Makayla Hill has 2 connections and although she
has her education on here I did not see any real
industry experience. She doesn’t seem to be real
active on linked in either.
• Grade: Poor, 40 out of 100
Industry Experience:
• Media Statistician for Sun Belt
Conference Basketball Tournament
• Assistant Media Director for
University of West Florid football
Games
Education:
• Communications Degree at University of West
Florida
Leadership Experience:
• Leadership in Diversity at University of West
Florida
• President of Beta Beta Phi Chapter of Phi Beta
Sigma
• Campus Activity Board Event Director
Skills and Pro
fi
ciencies:
• Project Management
• Customer Service
• Public Speaking
Overall Online Presence:
• I have 56 connections with students and people in
the communication
fi
eld, some awards and a
bachelors degree. Not active on LinkedIn.
• Grade: Poor, 56 out of 100

10. COMPETITION
Aaron Meaux
Noteworthy Experience:
• Producer/Host: The Sack City Podcast
• Production/Talent Runner : Fox Sports Freelance
• Producer/Host : The Rough Cut Sportscast
Timothy Dedmon
Industry Experience:
• Sports Director at WALB-TV
Education:
• Sports Broadcasting Degree from Full Sail
University
Skills and Pro
fi
ciencies:
• Communication - 2 endorsements
• Team Motivation- 1 endorsements
• Customer Service - 1 endorsements
Overall Online Presence:
• Aaron has over 500 connections and 800+ followers
he has more social media presence than I currently
do and with the experience he has me beat.
• Grade: Superior, 90 out of 100
Industry Experience:
• Media Statistician for Sun Belt
Conference Basketball Tournament
• Assistant Media Director for
University of West Florid football
Games
Education:
• Communications Degree at University of West
Florida
Leadership Experience:
• Leadership in Diversity at University of West
Florida
• President of Beta Beta Phi Chapter of Phi Beta
Sigma
• Campus Activity Board Event Director
Skills and Pro
fi
ciencies:
• Project Management
• Customer Service
• Public Speaking
Overall Online Presence:
• I have 56 connections with students and people in
the communication
fi
eld, some awards and a
bachelors degree. Not active on LinkedIn.
• Grade: Poor, 56 out of 100

11. BRAND POSITION
For Hiring Managers who are looking for a
dedicated sports broadcaster, I provide an
energetic, consistent, hardworking work ethic
that will not be matched, because I will give
100% effort in everything that comes my way
no matter how big or small.

12. NETWORKING &
MARKETING
Industry Events & Organizations
• National Association of Broadcasters
• National Association of Broadcasters Leadership
Conference
‣ March 5-6 2024 | Washington D.C.
• National Association of Broadcasters Show
‣ April 13-17 2024 | Las Vegas
Digital Marketing
• Primary Content: my primary content will be podcast and
video clips of my podcast on a weekly basis. I will also do a
“Timmyy Take” when something big happens in the sports
world.
• Primary Tools: I will be using Instagram, Youtube, Tik Tok,
and Twitter to disseminate my content once a week. With
show clips put out twice a week. And if some thing big in
sports happen the “Timmy Take” to replace one of the show
clips, so I do not overload my audience.
• Website: I will refer back to my portfolio to see if I am staying
on task with what I want my audience to see me as. I will use
it to stay close to my goals and if things change up then
change portfolio to accommodate my new plan.

13. PROFESSIONAL DEVELOPMENT
Mentor
• I will look for a mentor who has been in the position
or that Is currently working in the
fi
eld that I want to
be in the future. Looking for someone who started
this journey late in life due to other career path they
took. I hope to have established this relationship by
the end of 2025
Formal Education
• Sports Broadcasting Degree from Full Sail
University
Technical Skills
• Continue practicing and using Adobe Creative
Cloud, May 2024
• Complete Sports Writing with my own content, May
2024
• Premier Pro editing, May 2024
• Creating Sports Highlights, May 2024
Soft Skills
• Keep on paying attention to sports that I am not
familiar with to understand the game, May 2025
• Work on my communication and learning new
Lingo in the sports
fi
eld, May 2025

14. Timothy Dedmon
You know how most sports broadcasters are
the same? Well, what I do is well what I do is
entertain the audience while talking about sports and keeping
them engaged. In fact, I am so good at entertaining that I have been seen
hosting multiple events not related to sports based off how I can move an
audience. I have been put in front of a sold out concert and had the whole
crowd rocking and that is what I will bring to the sports world.
“

15. REFERENCES
Amazon Prime Video Kicks Off New Era of NFL Production
With Exclusive Thursday Night Football Package. (2022,
August 25). Sports Video Group. https://
www.sportsvideo.org/2022/08/25/amazon-prime-video-
kicks-off-new-era-of-n
fl
-production-with-exclusive-thursday-
night-football-package/
Before you continue to YouTube. (n.d.). https://
www.youtube.com/@truesportswithmk2904/videos
Clapp, M. (2020, July 8). Booger McFarland is actually in
the booth instead of the Booger Mobile for Broncos-Raiders
MNF. Awful Announcing. https://awfulannouncing.com/espn/
booger-mcfarland-is-actually-in-the-booth-instead-of-the-
booger-mobile-for-broncos-raiders-mnf.html
Full Sail University’s Dan Patrick School of Sportscasting
Celebrates 5-Year Anniversary. (n.d.). https://
www.fullsail.edu/press-releases/2022/full-sail-universitys-
dan-patrick-school-of-sportscasting-celebrates-5-year-
anniversary
Occupation Keyword Search. (n.d.). https://
www.onetonline.org/
fi
nd/quick?
s=SPORTS+BROADCASTING
+ Sports Coverage jobs in United States (18 new). (n.d.).
https://www.linkedin.com/jobs/search/?
currentJobId=3747141945&geoId=103644278&keywords=S
ports%20Coverage&location=United%20States&origin=JOB
_SEARCH_PAGE_KEYWORD_AUTOCOMPLETE&refres
h=true#HYM