China is under increasing competitive pressure as costs rise rapidly. This presentation outlines the challenge for manufacturers of staying competitive in #China and outlines a practical #LeanManufacturing strategy to address this challenge. The presentation was presented by @TXMLean Managing Director, Tim McLean to the Fudan University School of Management on 19 March 2015
Over the past 9 years, average hourly labour costs have tripled. While they are still low by western standards,
Lets start this year. We have outsourced a product to China based on a 40% ex-works unit cost saving.
Assumptions: We have assumed that material costs are the same as our western supplier at a fairly typical 40% of sell price, direct labour is 30% of sell price for the western supplier and 5% for the Chinese supplier while overheads are 20% for the western supplier and 9% for the Chinese. We have allowed both suppliers an EBIT margin of 10%.
The Chinese product needs to be transported to the Western market, so based on the bulk of the product involved the cost of sea-freight worked out at 6%.
Direct costs and freight are probably costs you already consider, however supplying a Western market from China involves many hidden costs, mostly associated with the extended supply chain and longer lead times. The first of these is additional inventory.
Inventory levels required to support a longer export supply chain are much higher than those for a local supplier with shorter and more reliable lead times. Therefore inventory levels will be higher for China sourced product, which will increase working capital interest payment, storage costs and the costs of obsolete stock.
For this exercise we assumed that the quality supplied by the local and Chinese supplier was the same. However the consequences of a quality problem are much greater with an extended supply chain as all the stock in the chain is potentially affected
Your western customer will probably not have a professional purchasing office with a team of 20 buyers and quality engineers supporting his local suppliers. The customer also usually doesn’t need a 12 hour flight to get to his supplier. The location along with language and cultural differences mean that transactional and supplier support costs for China are inevitably much higher for a Chinese supplier than for a local western supplier.
Your western customer will probably not have a professional purchasing office with a team of 20 buyers and quality engineers supporting his local suppliers. The customer also usually doesn’t need a 12 hour flight to get to his supplier. The location along with language and cultural differences mean that transactional and supplier support costs for China are inevitably much higher for a Chinese supplier than for a local western supplier.
Images are of pedestrian bridge collapse at Delhi Commonwealth Games and the red shirt protestors in Bangkok
Issues are poor infrastructure, bureaucracy, corruption and government incompetence in India, while Thailand continues to suffer from deep seated political instability (and corruption)
Relocation is also highly costly and risky.
The Lean Approach
Has been developed over the past 40 years by the Toyota Motor Company. It is central to Toyota’s ongoing success as the world’s most successful car manufacturer. The essence of lean is summarised in this simple message by the acknowledged father of the Toyota Manufacturing System, Taichi Ohno.
“All we are trying to do is shorten lead time”
In Lean terms the lead time is the time for a unit of raw material to proceed all the way through a process from receipt until it is delivered to the customer as a finished good. Lead time therefore includes both process time and days of inventory. By reducing this lead time in the supply chain greater levels of flexibility can be achieved, lot sizes can be reduced and customer service improved. Lean enterprise focuses on identifying the value added and non value added activities in a process. Value added is simply defined as the steps that add value to the customer. Non value added time or “muda” is typically categorised into the “seven wastes”. These include things such as inventory or movement of materials as well as the obvious wastes such as over production or scrap. Once the non-value added time is identified then a range of lean tools are used to eliminate or minimise this time and thereby reduce the lead time. These include such well known tools as 5S, smarter changeovers or TPM.
The Value Stream Map
To bring all these various tools together, the central tool in lean implementation today, is the Value Stream map. The value stream map shows all the actions, both value added and non value added required to bring the product through the main process flows. The value stream map typically will show the physical flows of material from the supplier to the customer and the information flows required to enable the material flow to occur. The value stream map can also be used to map the product development flow from concept to launch.
5 – 10% is usually value in manufacturing
50% is usually waste.
Ask - Where do companies usually focus on improvements?
(How many here have heard of the ACE program? Ace is Achieving Competitive Excellence. It is a great program. However, where it it’s focus?)
It is in the 5 – 10%, trying to improve these processes.
Your western customer will probably not have a professional purchasing office with a team of 20 buyers and quality engineers supporting his local suppliers. The customer also usually doesn’t need a 12 hour flight to get to his supplier. The location along with language and cultural differences mean that transactional and supplier support costs for China are inevitably much higher for a Chinese supplier than for a local western supplier.
This is a real supply chain from a relatively unsophisticated Chinese sheetmetal manufacturer to an Australian high technology manufacturer.
First Click: The process starts with a daily pull signal from the factory floor in Melbourne via the SAP system to the 3rd Party logistics warehouse in Melbourne. Inventory in the 3PL warehouse is owned by the Chinese supplier and payment is only made once the parts are delivered to the customer. Therefore our Melbourne customer’s inventory is limited to around 1 week on hand with around 4-6 weeks in the 3PL warehouse.
Second Click: This triggers daily supply from the 3PL warehouse to the supplier’s manufacturing site.
Third Click: Weekly orders are then generated to replenish the Melbourne warehouse based on usage.
Fourth Click: the supplier then has three weeks to manufacture and ship the goods.
Fifth Click: The entire logistics process from the supplier’s door to the customers dock is managed by a single third partly logistics provider.
Sixth Click: The supplier retains ownership of the parts all the way to the customer’s door. This just effectively shifts the supplier’ inventory from his own factory to the warehouse in Melbourne. In this case, an external warehouse was used as our customer had limited space on site, but in other projects supplier owned inventory has been stored on site in our Australian customer’s warehouse.
Your western customer will probably not have a professional purchasing office with a team of 20 buyers and quality engineers supporting his local suppliers. The customer also usually doesn’t need a 12 hour flight to get to his supplier. The location along with language and cultural differences mean that transactional and supplier support costs for China are inevitably much higher for a Chinese supplier than for a local western supplier.
Reductions in material costs, overhead, inventory and cost of poor quality now bring our 2020 China supplier down to within 15% of the cost of our western supplier.
9.26
TIM
30% improved productivity translates directly to a 30% labour saving. Reduced supplier lead time allows a further reduction in inventory at the customer. A smaller factory and simpler layout means lower overheads. Finally the combined impact of the lean improvements will make the supplier easier to manage leading to reduced supplier support costs. As a result our Chinese supplier in 2020 now has a total cost of 129, 10% below our western supplier.