Tennant Company provides an investor presentation summarizing its business and growth strategy. The company aims to reach $1 billion in sales through organic growth initiatives like new product development and expanding into new markets. Tennant has a diverse portfolio of cleaning equipment and technologies and sees opportunities in areas like emerging markets, e-commerce, and acquisitions. It is focused on operational efficiency and talent retention to support its vision of leading the cleaning industry through sustainable innovation.
2. This presentation contains certain statements that are considered “forward-looking statements”
within the meaning of the Private Securities Litigation Reform Act of 1995. Forward-looking
statements generally can be identified by the use of forward-looking terminology such as “may,”
“will,” “expect,” “intend,” “estimate,” “anticipate,” “believe,” “project,” or “continue” or similar words
or the negative thereof. These statements do not relate to strictly historical or current facts and
provide current expectations of forecasts of future events. Any such expectations or forecasts of
future events are subject to a variety of factors. We caution that forward-looking statements must
be considered carefully and that actual results may differ in material ways due to risks and
uncertainties both known and unknown. Information about factors that could materially affect our
results can be found in Part I, Item 1A, Risk Factors in our Annual Report on Form 10-K for the
year ended December 31, 2015. Shareholders and potential investors are urged to consider
these factors in evaluating forward-looking statements and are cautioned not to place undue
reliance on such forward-looking statements.
We undertake no obligation to update or revise any forward-looking statement, whether as a
result of new information, future events or otherwise. Investors are advised to consult any further
disclosures by us in our filings with the Securities and Exchange Commission and in other written
statements on related subjects. It is not possible to anticipate or foresee all risk factors, and
investors should not consider any list of such factors to be an exhaustive or complete list of all
risks or uncertainties.
Safe Harbor
Statement
2
3. About
Tennant Company
Tennant Company, a Minnesota
corporation founded in 1870 and
incorporated in 1909, is a world leader
in designing, manufacturing and
marketing solutions that empower
customers to achieve quality cleaning
performance, significantly reduce
environmental impact and help create
a cleaner, safer, healthier world.
70consecutive years
of cash dividends
44consecutive years of
increase in annual
cash dividend payout
Balance sheet
NYSE Symbol:
TNC
2015 Revenues:
$812M
3
2015 Employees:
3,164
4. OUR VISION
We will lead our global industry in
sustainable cleaning innovation that
empowers our customers to create a
cleaner, safer and healthier world.
4
5. 5
Competitive Landscape
2011 Global Market Size – $4.6 Billion*
17%Tennant | Nobles | Alfa
Nilfisk | Clarke | Viper
Hako | Minuteman |
PowerBoss
Karcher | Windsor |
TecServ | ProChem
Taski
of the market
consists of
others with a
market share
of 3% or less
*Market share data is based on company
revenue and estimates for like categories
18%
12%
7% 4%
42%
5
7. STRONG DIRECT SALES
& SERVICE ORGANIZATIONS
Strong Direct Sales & Service Organizations
Global Sales Employees Global Direct Service EmployeesGlobal Revenue by Sales Channel
25%
75%
Distribution
Direct
Distribution Partners
More than 80 countries
around the world
Global Strategic Accounts
Cross-functional teams &
market specialists
Factory-Service Direct
Locally based & factory-trained
service technicians
0
100
200
300
400
500
600
2012 2013 2014 2015
Americas EMEA APAC
0
100
200
300
400
500
600
700
800
900
2012 2013 2014 2015
Americas EMEA APAC
7
9. 9
2015 Revenue of $812M
73%
17%
10%
Americas
EMEA
APACNet Sales by
Geography
22%
14%
61%
3%
Service &
Other
Equipment*
Coatings
Net Sales by
Product Group
Parts &
Consumables
*Equipment Mix
Commercial | 52%
Industrial | 44%
Outdoor | 4%
9
10. We remain committed to organic
Sales goal of $1 Billion and 12% or
above Operating Profit Margin
Growth Strategy
10
• Reach new markets and new customers
• Deliver a strong product & technology pipeline
• Build Tennant’s e-Business capabilities
• Be disciplined about improving margins &
controlling expenses
12. Our Progress toward $1 Billion
12
Growth from over-
delivery on new
products & go-to-
market initiatives
partially offset by
major foreign
currency headwinds
16. Operations Efficiency
Strategy Deployment to Drive Four Key Initiatives
VELOCITY & LEAN
Be the absolute leader for
serving the customer!
SERVICE LEVELS
SUPPLY CHAIN
OPTIMIZATION
QUALITY
FOCUS
16
17. CRM & Marketing Automation
Perpetual Lead Generation
Speed-to-Lead
• Better lead visibility and new
processes mean we can
convert leads faster
• Keep the lead pipeline full
with automated marketing
capabilities embedded
inside CRM
Prospecting
• Leverage deep history to
prioritize the known
• Visualize the potential to
discover the new
17
18. e-Commerce
Cleaning solutions made easy online
• Empower our customers
• Anticipate their needs
• Enhance their experience
Good Experience Increase Revenue
• New customers
• New geographies
• Expand products
Lower Cost of Sale
• Self-service
• Reduce manual interventions
• Cost avoidance
18
20. Attract & Retain Talent
Tennant Employee Value Proposition
1
2
3
Build a world-class talent acquisition function
Develop leadership & key talent capabilities
Align high-performance culture with
business strategy
Talent Management Focus
A Focus on
Stewardship
Strong
Legacy
Rewarding work
with opportunity
for career growth
4 Reward performance that creates value
Commitment
to Innovation
20
21. Sustainable Enterprise
21
Score 2012 CY
(‘13 Report)
2013 CY
(‘14 Report)
2014 CY
(‘15 Report)
Disclosure 68 80 95
Performance Band D C C
Industry Average 49/C 53/C 60/D
Tennant Corporate
Sustainability Report
23. M17
Battery Rider Sweeper/Scrubber
VERTICAL MARKETS
Logistics & Manufacturing
VALUE PROPOSITION
• Full single-pass cleaning capability
(sweeping/scrubbing) & fume-free operation
• ProPanel™ provides a high-visibility, operator-centric
interface with PerformanceView camera, operator
security log-in, safety checklists & onboard training
• Improved shrinkwrap recover answers significant
market need
23
24. ec-H2O NanoClean™
The Responsible Way to Clean
Next generation ec-H2O | Cleans more soils in more applications
HOW IT WORKS:ec-H2O™ SCRUBBERS | 2008-2015
$896 million+
cumulative revenue
8,000+
customers
30,000+
sites
77,000+
machines
24
Record Sales of $157M in 2015
25. ORBIO® Technologies
On-Site Generation Technology
FOCUS ON “3Cs”
CAMPUS | CHAINS | CONTRACTORS
Improving health and safety for the environment, employees
and people in their care while reducing costs.
GENERATES
cleaner & disinfectant/sanitizer on-site
25
26. Customer Insights
Reinventing the Way the World Cleans
EMOTIONAL
BENEFITS
FUNCTIONAL
BENEFITS
FEATURES &
BENEFITS
PRODUCTS SOLUTIONS
Traditional Approach
Voice of customer & needs
identification to shape new
product development
NEW Thinking
• Acknowledge the reality of our customer’s business
• Deploy new tools for better insights
• Think solutions, not just products
• Objective research from innovation experts
• Challenge status quo – new lens for opportunities
• Embrace a holistic view of our customers
26
31. 2015
SALES
GROSS MARGIN
R&D EXPENSE (% of sales)
Adjusted*
S&A EXPENSE (% of sales)
Adjusted*
OPERATING PROFIT
Adjusted*
OPERATING PROFIT MARGIN
Adjusted*
DILUTED EPS
2014 CHANGE
$811.8 M
43.0%
4.0%
30.6%
$68.1 M
8.4%
$2.49
$822.0 M
42.9%
3.6%
30.5%
$72.1 M
8.8%
$2.70
(1.2%)
+10 bps
+40 bps
+10 bps
(5.5%)
(40 bps)
(7.8%)
*2015 results are adjusted to exclude restructuring charge in S&A of $3.7M pre-tax ($0.17 per diluted
share) and non-cash long-lived asset impairment of $11.2M pre-tax ($0.58 per diluted share).
2015 Full Year
Organic Sales Growth 4.3% | Americas Sales up 6.4% Organically
31
32. SALES
GROSS MARGIN
Adjusted*
OPERATING PROFIT
Adjusted*
OPERATING PROFIT MARGIN
Adjusted*
DILUTED EPS
2015 2014 CHANGE
CONSTANT(1)
CURRENCY
2015
AS
REPORTED
(1)“Constant Currency”: estimated income statement which assumes no change in exchange rates from prior year.
*2015 results are adjusted to exclude restructuring charge in S&A of $3.7M pre-tax ($0.17 per diluted share) and non-cash
long-lived asset impairment of $11.2M pre-tax ($0.58 per diluted share).
$857.1 M
43.8%
$81.4 M
9.5%
$3.00
$822.0 M
42.9%
$72.1 M
8.8%
$2.70
+4.3%
+90 bps
+12.9%
+70 bps
+11.1%
$811.8 M
43.0%
$68.1 M
8.4%
$2.49
2015 Full Year “Constant Currency” View
(excludes estimated foreign exchange impact)
32
33. 4.3% Organic Sales Growth in 2015 Full Year
APACEMEAAmericas
2015 Organic Sales
6.4%
2015 Organic Sales
(2.1%)
2015 Organic Sales
1.3%
33
34. 34
SALES
GROSS MARGIN
R&D EXPENSE (% of sales)
S&A EXPENSE (% of sales)
OPERATING PROFIT
OPERATING PROFIT MARGIN
DILUTED EPS
Q1’16 Q1’15 CHANGE
$179.9 M
43.1%
4.4%
34.7%
$7.1 M
3.9%
$0.25
$185.7 M
42.0%
4.2%
33.4%
$8.3 M
4.4%
$0.27
(3.2%)
+110 bps
+20 bps
+130 bps
(14.0%)
(50 bps)
(7.4%)
TENNANT COMPANY
2016 First Quarter
Organic Sales Growth 0% | Americas Sales up 1.7% organically
35. 35
SALES
GROSS MARGIN
OPERATING PROFIT
OPERATING PROFIT MARGIN
DILUTED EPS
Q1’16 Q1’15 CHANGE
$183.5 M
43.5%
$8.2 M
4.5%
$0.29
$185.7 M
42.0%
$8.3 M
4.4%
$0.27
(1.2%)*
+150 bps
(0.8%)
+10 bps
+7.4%
TENNANT COMPANY
2016 First Quarter
“CONSTANT CURRENCY” VIEW (excludes estimated foreign exchange impact)
CONSTANT(1)
CURRENCY
Q1’16
AS
REPORTED
$179.9 M
43.1%
$7.1 M
3.9%
$0.25
(1)“Constant Currency”: estimated income statement which assumes no change in exchange rates from prior year.
*Organic Sales Growth, excluding approximately 2.0% unfavorable foreign currency exchange impact and the impact from the divestiture of the
Green Machines outdoor city cleaning line of 1.2%, was 0%.
39. Operating Profit Margin Goal
Drive organic revenue
growth in mid- to high-
single digits
39
Remain committed to at least 12% OP Margin
Hold fixed costs essentially flat in
manufacturing as volume rises
Strive for zero net inflation
at gross profit line
Standardize & simplify
processes to improve
scalability of business model
Continue to invest in
innovative new products
& technologies
S, G & A
Expense
27-28%
R&D
3-4%
Gross
Margins
43-44%
Sales
Growth
5-9%
40. 2016 Financial Outlook
$2.25 to $2.55 | $795M to $825M
• Net sales in the range of $795M to $825M versus $811.8M in 2015.
• Slower economic growth in North America, modest improvement in
Europe, and growth in emerging markets.
• Foreign currency impact on sales in the range of an unfavorable 1%
to 2%.
• Sales decline from divestiture of approximately 1%.
• Organic sales growth, excluding foreign currency exchange impact
and divestiture, in the range of 0% to 4%.
• Foreign currency exchange headwinds estimated to negatively
impact operating profit in the range of $3M to $6M, or approximately
$0.10 to $0.20 EPS.
• Gross margin of approximately 43%.
• R&D expense of approximately 4% of sales.
• Effective tax rate of approximately 31% (negatively impacting 2016
by approximately $0.05 EPS).
• Capital expenditures in the range of $25M to $30M.
28
2016 EPS & Sales Guidance
2015 ACTUAL
$1.74
EPS
$811.8M
SALES
$2.49
EPS
$811.8M
SALES
As Reported As Adjusted
40
41. Summary
41
Anticipate foreign
currency & global
economic volatility
remain challenging
in coming quarters
Tennant has never been
positioned better in the
market with its innovative
product and technology
portfolio and go-to-
market strategy
We remain committed to
our goals of $1 Billion in
organic sales & a 12%
or above operating profit
margin
$1B